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All the best info on storytelling to lead and grow your biz
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A Quarter for a Tale: Corporate Storytelling: When Your Story is Worthless

A Quarter for a Tale: Corporate Storytelling: When Your Story is Worthless | Just Story It | Scoop.it
Why your business story might be worthless - http://ow.ly/6evkU - thanks @storyteller...

 

I just reviewed an article about corporate culture and storytelling that creates engagement.  Now here's an article about the other side of the coin:  having a great story to tell with nothing to back it up with.  In other words, your customer service or internal processes suck so bad, your story turns worthless.

 

Written by my colleague Sean Buvala, this is well worth the reminder that the "lure of story" is seductive, but don't go there unless you can walk your talk.

Sean's comment, August 30, 2011 6:56 PM
Thanks for posting, Karen.
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Telling Your Story Like Steve Jobs

Telling Your Story Like Steve Jobs | Just Story It | Scoop.it
This post explores four storytelling lessons we can learn from the great storyteller himself, Steve Jobs, as a way to improve our fundraising efforts.

 

What a nice, brief but wonderfully concise review of how Steve Jobs told stories.  Take the 4 lessons here and start crafting your compelling stories and building loyal fans.

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Presentation Zen: Steve Jobs on marketing & identifying your core values

Presentation Zen: Steve Jobs on marketing & identifying your core values | Just Story It | Scoop.it
Steve Jobs had a talent for identifying what was important and what was not, and having the courage to toss what he felt was the nonessential. We see this reflected in the Apple line of products and in the Apple...

 

What an awesome video a great presentation by Steve Jobs on what marketing is really all about -- sharing your story.  Here he explains what he means by that, and how clarity about your business values leads to clarity about your story and how to tell it.

 

This is a gem of a video with inspiration and insights for us all.  Read the brief intro and watch the video.  Then write down ideas for how to tell your story better.

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