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All the best info on storytelling to lead and grow your biz
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The Need for Storytelling in User Experience Design

Learn why we need storytelling at the heart of user experience and product development.

 

This is a great and very thorouogh presentation about the necessity of storytelling for product creation and design.  It walks you through the steps of how to think about a project from a story perspective, and the benefits of doing so.

 

I wish they had added more material to the actual story creation piece, however.  They left out the critical pieces of how to evoke stories from customers to get at the heart of their needs, how to use storyboarding to design the product, and how to bring storytelling's sensory material into the design and evangalizing parts of the process.

 

But as an overview and clear explanation about storytelling and user design, this is a great presentation.

 

Thanks to fellow curator Gregg Morris for pointing me to this article on his Story and Narrative Scoop.it.


Via Gregg Morris
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The Power of Story in Business Analysis

The Power of Story in Business Analysis | Just Story It | Scoop.it

Tell me if you’ve heard this one before – you’re on a project that was thrust on your stakeholder groups from high above.  They were insufficiently consulted during the problem definition phase, and they are now questioning everything during implementation. These stakeholders can’t get the project to be outright cancelled, but they can cause it to be ultimately unsuccessful if they don’t commit to putting their time and energy into ensuring that the solution being developed is appropriately used.


Sound familiar? It sure does to me! 


So what is a leader, manager, consultant to do? Add stories into the mix.


I like this article because it directly addresses the difficulties of project management, enrolling people to your cause, and how stories can be one of the remedies applied.


The author includes 3 steps to shift the situation and get your projects back on track. If you are stuck -- read this. 


And if you consult with others, tuck this list in your back pocket to keep your clients & project on track.


Read the full article here:

http://www.batimes.com/articles/the-power-of-story-in-business-analysis.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

janlgordon's comment, June 23, 2012 11:19 AM
I love this Karen, great find and review!
Karen Dietz's comment, June 23, 2012 12:39 PM
Glad you like it Jan! Thanks for the comment. Have a great weekend :)