Learn why we need storytelling at the heart of user experience and product development.
This is a great and very thorouogh presentation about the necessity of storytelling for product creation and design. It walks you through the steps of how to think about a project from a story perspective, and the benefits of doing so.
I wish they had added more material to the actual story creation piece, however. They left out the critical pieces of how to evoke stories from customers to get at the heart of their needs, how to use storyboarding to design the product, and how to bring storytelling's sensory material into the design and evangalizing parts of the process.
But as an overview and clear explanation about storytelling and user design, this is a great presentation.
Thanks to fellow curator Gregg Morris for pointing me to this article on his Story and Narrative Scoop.it.
Via Gregg Morris