"Finance is generally perceived to be a dull subject. Do stories fit here? On the face of it, it would seem outrageous to mix storytelling and finance, observes Mr Sam Swaminathan, Storyteller, Center for Creative Thinking, US (http://bit.ly/F4TSamS), during a recent interaction with Business Line."
Read this article for examples and ideas of how CFOs and entrepreneurs have made financial numbers meaningful through storytelling. The author even includes a short piece on being deluded by false stories. I particularly like the author's insights on innovation and sharing stories of projects that didn't work out.
If you are having a hard time connecting numbers to stories, check this article out.
Thanks to fellow curator Jennifer King and her Scoop.it content Storytelling for Social Change for showing me this article.