Successful marketers tell a compelling story, and that story creates word-of-mouth. They don’t talk about features or even benefits. They tell a story that we intuitively embrace, buy into, then pass ...
A great article with good examples of how companies are sharing their stories to increase their business.
I really like the examples. Just remember one important point that this article does NOT make -- a tag line or a company promise is not a story. It is a story trigger, however, and can be very useful. Just know the difference.
What's a story trigger? It a metaphor or statement or icon or image that references or triggers a story within someone. Story triggers are very effective tools. But they are not stories. So let's clear up this confusion now and get better at working with stories and story triggers when using them in business.
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