"Humanizing a product or business is one of the biggest challenges for companies, especially the big ones. I’ve been keeping an eye on many brands I like, some old, some new, some that “get it,” some that obviously struggle with the storytelling concept for whatever reason. Some folks view their company as more of a commodity.
My observations got me started drafting this post last week, and then low and beyond yesterday morning, Brian Solis released a new infographic/wheel http://bit.ly/q9D7pB emphasizing the current state of how brands can be more effective at getting their message across various social media channels and mediums in a way that makes sense and builds relationships with consumer.
A story is what defines your place as an individual in this world. It’s what makes you unique and sets you apart from everyone else. This is no different when you are talking about business. However, social media can be damaging to a brand if they are mislead to believe that drowning their audience in noise and self-promotion is the way to go.
Who needs to have a good story?
You might be a B2B company.....
You might be a B2C company....."
[read full great article http://j.mp/nJEKeG]
RUN -- don't walk -- to read this article. It's a gem. The author clearly explains the connection between storytelling, branding, and increasing sales, and challenges our thinking about effective branding. You'll be much better prepared to take those next storytelling steps in your business after reading this.
Thanks Giuseppe Mauriello for pointing me to this article on his Social Media Content Curation Scoop.it.
Via Giuseppe Mauriello