A few weeks ago we were asked to analyze a competency model that had been created by a client. The assumption of their model was that as leaders move up to higher levels in the organization, some competencies become more important. For example, in their model they proposed that a [...]
Now here is a study showing how influence and motivation skills are necessary for both managers and leaders. This is unique because instead of just focusing on leader skills, this study surveyed senior executives, middle-managers, and lower level managers.
You'd think that the skills would differ as you go up the org food chain. Not so! As you can see from the chart, motivation, influence, communication skills and authenticity are critical at all levels.
How does this connect with storytelling? Because the way to realize "inspiring and motivating others", "display high integrity and honesty", "communicates powerfully and prolifically", "builds relationships", and the like is being able to listen for and share compelling stories that move people to action.
There are several more key insights this article shares. 332,860 bosses, peers, and subordinates participated in this study by Zenger/Folkman. Wow! Anyone in charge of people needs to get their storytelling game on in order to survive and thrive in today's business climate. This applies to nonprofits, entrepreneurs, and solopreneurs also.
For the solopreneurs, it's taking these skills and applying it to marketing and sales to grow you business. For nonprofits it's taking these skills to build donations, staff and volunteer commitment, and building communities.
Bottom line: keep building those story skills to reach your dreams.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it