Two weeks ago, the annual Giving USA report showed that American philanthropy continues to climb out of the trough of the Great Recession, one of the real lagging indicators of the economy. And while U.S. philanthropy has been roughly static at two percent of GDP for a couple of generations [...]
Here's a great read on how storytelling can open wallets if done well. The recent non-profit study talked about here discovered that people will be more generous when making donations when respect for a person/group is present.
In other words, if your stories depict others as helpless, hopeless, and victims, donations are less. If your stories depict others as active participants in their own well-being, donations increase. This is significant.
And this lesson translates across all business sectors. Any organization will have better traction with its storytelling if the stories are respectful, generate respect, and have a meaningful resolution.
The study also chats about the difficulty of creating an effective pipeline of stories in an organization that can be shared. Well -- any organization, non-profit and for profit, has this issue.
The advice I agree with? Get your staff as close to the end user as possible -- that's where you will find a wealth of stories.
Enjoy this article and the insights it shares that you can immediately apply to your business.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it