An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and
If your business isn't using content marketing -- it should! Content marketing is when you write articles, create videos, put together SlideShares, podcasts, etc. about your business, your customers, your products and services to share with the marketplace. Content marketing builds authority, credibility, engagement, and grows the bottom line.
And if you are not sharing stories in the content you create, you are way behind the times -- and your content is probably a dud.
What I really like about this article is that top content expert Lee Odden has put together a maturity model for all of us creating content. The model helps us know where we are in the content creation cycle.
If you are already at the storytelling stage -- then woo hoo! You are advanced. If not, you are somewhere in the stasis-to-production-to-utility phase. In these phases a business is either just getting started with creating content and is focused on broadcasting their brand, or you are providing useful information and getting social shares.
But storytelling is a mature phase -- where you have brand leadership because through sharing stories the company is creating experiences for audiences that connect to their emotional and intellectual needs at the same time.
There is a lot more to understand in Odden's model so dig into this article and figure out where you are + what you need to do next.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it