There is no shortage of discussion on climate change; it seems almost pervasive these days. The media report extreme weather events, animal extinction (think polar bears floating off to sea), health problems, and the political push and pull around the issue. The problem is also prevalent in popular culture, with magazines running special issues, movies showing the end of our days, and video games that presenting post-apocalyptic scenarios. Yet, we have very little consensus about how to deal with it. Robert Redford recently wrote a blog post calling for more storytelling on “complicated, politically charged issues like our environment and the need for swift action to combat climate change.”
If you are committed to positive change happening on any complicated social issue, stories can help. And here's a terrific post by Roxanne Bauer discussing how storytelling makes a difference -- and its limitations, too.
Years ago I coached the top global expert on grizzly bears. Her lament: "We scientists keep doing the same thing over and over again (sharing data and danger) and expecting different results. I think storytelling may be the answer to bring about needed change."
She is so right. Her stories about the importance of, decline of, and what to do about supporting grizzly bears got standing ovations.
This is not so much an article about "Yes we can". It's understanding more about how stories work on making complex issues less intimidating, and how they overcome the limitations of technical language where eyes glaze over.
I particularly like Bauer's statement that stories can/should address the underlying consequences of an issue that hit home for people. She's got good examples to make her point.
To change the world, get your storytelling game on. Let's remember what doesn't work/hasn't worked and share stories to experience different results.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it