Many businesses are mediocre because they don't have the slightest desire to be heroic. They just want to get through the day, collect the money, and carry on w
This is a very short article with a potent key message -- YOU are NOT the Hero in your business, your CUSTOMER IS.
And another point: no one cares about you or your business. People care about themselves instead. LOL -- I get excited about projects I'm doing and think my clients are interested in them too. Wrong! They go "Yeah, yeah, interesting. Now about the problem I'm trying to solve...." Makes me laugh.
So where the heck does that leave you? In any number of powerful roles. The author of the article, Brian Clark, suggests as a business owner or leader, a better role might be that of the Sage -- a likable expert.
Let's take this further. I'm going to suggest other roles based on the book "From Sage to Artisan; The Nine Roles of the Value-Driven Leader" by Stuart Wells (1997). Hey, some books are timeless :)
Leaders and business owners can be any one or a combination of these instead of the Hero:
- Sage -- pulls together diverse information to form a coherent strategy
- Visionary -- scans the future to specify a vision that inspires others to act
- Magician -- flexibly creates large scale change
- Globalist -- operates across cultures to consolidate different perspectives
- Artisan -- sets and meets increasingly higher standards of quality and excellence
There are a few other roles, but the above seem to be most of what we see.
So which ones appeal to you? All bring specific kinds of value to the customer where they can end up being the Hero. Once you understand your role better, it becomes a lot easier to share your biz stories that connect with customers.
This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it