Just Story It! Biz Storytelling
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37 Tips for Writing Emails that Get Opened, Read, and Clicked--Story Elements

37 Tips for Writing Emails that Get Opened, Read, and Clicked--Story Elements | Just Story It! Biz Storytelling | Scoop.it
We've all been there ... You've carefully crafted an email. You've polished each sentence. You've racked your brain for the very best subject line. Yo
Karen Dietz's insight:

You wouldn't necessarily think that writing effective emails has anything to do with business storytelling -- but it does!


Here is a fabulous list of 37 tips to build power emails that get results. While the article or tips do not mention the word story, a bunch of them are about story. Like #2: Be Useful. Only email when you have something valuable or helpful to say. Well, your stories are packed with useful, valuable, and helpful insights. Sharing stories can always provide value for readers.


And tips on creating subject lines -- these can be the cool title of your story. Well crafted it can pique curiosity (#12) and promise something good (#9).


For writing emails, develop a natural voice (#25) which is all about authenticity. When you share your stories this automatically happens. And #27: Stop being dull. Use lots of LOTS (language of the senses) in your writing and stories. Tap into sensory material of sight, sound, touch, taste, smell and feel to create images and experiences for people reading your storied emails.


There are a number of other tips here that connect to storytelling and tons of tips to help you write emails that get read and that people will take action on.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

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Karen Dietz's comment, September 4, 2013 3:13 PM
An essential insight Gordon! Thanks for reminding us all about the importance of analytics.
Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
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About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It! Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I'm the author of the bestselling book Business Storytelling For Dummies (with Lori Silverman) and an original in the field of business storytelling. Based on my 20+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

I'm now joined by other top business story professionals in the field who are also curating on this site: Jim Signorelli, Madelyn Blair, Lianne Picot, and Kathy Klotz-Guest.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

 

How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, and to sign up for my newsletter to receive your free "What The Heck Is A Story?!" guide. Don't forget to connect with me on Twitter, Facebook, and LinkedIn, too. See you around the storytelling 'hood.

 

Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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Infuse Your Content with Small Stories for a Big Impact

Infuse Your Content with Small Stories for a Big Impact | Just Story It! Biz Storytelling | Scoop.it
Looking for simple ways to get started with business storytelling? Use small moments of story to catch your readers off guard.
Karen Dietz's insight:
I'm on a plane and it's been a wild week. So I'm curating from my phone! I found this piece for you and love its tips for using storytelling practices easily in your content marketing. Enjoy and happy Friday!
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Strong ‘Signature Stories’ Shape More Than Just Your Brand

Strong ‘Signature Stories’ Shape More Than Just Your Brand | Just Story It! Biz Storytelling | Scoop.it
Businesses can touch customers and clarify corporate values by creating a powerful narrative.
Karen Dietz's insight:

What I like about this post is the emphasis on signature stories for your business. Notice I said signature "stories" NOT a signature story.

 

The author, Clifton Parker, points out that, "Signature stories...may be standalone stories like those of Nordstrom, Molson, and L.L. Bean that have a single, complete narrative. Or they may consist of several stories based on similar messages and themes. Either way, they can inspire both customers and employees."

 

He then goes on to talk about how to leverage your signature stories.

 

Parker makes lots of good points that are supported by Stanford Business School. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Need to sleep? Listen to Boring Stories! A New Podcast

Need to sleep? Listen to Boring Stories! A New Podcast | Just Story It! Biz Storytelling | Scoop.it
Nora Caplan-Bricker on Drew Ackerman’s podcast “Sleep with Me,” which features long-winded stories intended to put insomniacs to sleep.
Karen Dietz's insight:

LOL -- just when I think I've heard about everything story, here comes another creative innovation for storytelling.

 

Have trouble getting to sleep? 20-40% of all adults have insomnia in the course of any year according to SleepMed.

 

But now you can listen to BORING stories to help you nod off. Brilliant. Try it out and see if it works for you.

 

Read all about it in this article -- how this idea came about, why it's effective -- and sweet dreams :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling: What Stories NOT To Tell

Storytelling: What Stories NOT To Tell | Just Story It! Biz Storytelling | Scoop.it
Lin-Manuel Miranda gives a master class in storytelling every night on the stage of the musical "Hamilton". He went into more depth on his thinking a
Karen Dietz's insight:

Lin-Manuel Miranda is an American actor, composer, rapper and writer, best known for creating and starring in the Broadway musicals Hamilton and In the Heights. He recently gave the graduation address at the University of Pennsylvania where he shared insights about personal storytelling. They are great!

 

I particularly like his focus on the stories you are NOT telling, and what this could mean. He talks about which stories to tell, whom to share them with, and the connection between your mission, vision, and values.

 

It's terrific stuff and a fab way to start out the week.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Jerome Bruner, influential psychologist of perception + storytelling, dies at 100

Jerome Bruner, influential psychologist of perception + storytelling, dies at 100 | Just Story It! Biz Storytelling | Scoop.it
Dr. Bruner helped launch the field of cognitive psychology and was a major educational theorist.
Karen Dietz's insight:

Hey all,

Jerome Bruner explored the idea of storytelling as a fundamental way of understanding the world around us. A few days ago on June 5, he died at the age of 100.

 

As Howard Gardner, a psychologist and professor at the Harvard Graduate School of Education says, “Bruner made narrative a form of thinking."

 

The Washington Post wrote a nice piece on Bruner here. Make sure you explore his writings.

 

Here's the wikipedia link to learn more about him and see the bibliography of his works: 

https://en.wikipedia.org/wiki/Jerome_Bruner

 

We will  miss you Dr. Bruner!

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David Hain's curator insight, June 9, 3:00 PM

RIP Jerome Bruner! What a legacy!

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How To Build Relationships Beyond What You Think: My Aha From Real Storytelling

How To Build Relationships Beyond What You Think: My Aha From Real Storytelling | Just Story It! Biz Storytelling | Scoop.it
What could a grandmother– granddaughter bond, an office Christmas party and an interaction with a barista have in common that can create ahas? If that intrigues you, you may enjoy the read.  For those
Karen Dietz's insight:

Yesterday I ran across this post from my colleague Karthik Rajan and what he shares is spot on!

 

Karthik writes about a dynamic of storytelling that often goes unrecognized: leveraging story sharing for maximum connection, relationship building, engagement, loyalty, etc.

 

In business storytelling we often stop at simply sharing a story with another person. Karthik demonstrates how to use the power of sharing a story with the next most powerful person in the influence chain, and what can happen.

 

Knowing this secret is how strong cultures are built and org change happens. Read this article so you too can be smarter and wiser in your business storytelling, and reap the rewards.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Yikes! Avoid this business storytelling trap at all costs

Yikes! Avoid this business storytelling trap at all costs | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Sigh -- just when you think the field of business storytelling is making great strides, a colleague stumbles across this disturbing experience.

 

Business and brand storyteller Jim Signorelli writes about attending the latest ATD (Assoc. for Talent Development) annual conference. This is the premier conference for organizational training and development folks. Of the 14 presentations he attended on business storytelling, ALL of them focused on storytelling as entertainment.

 

See me tearing my hair out. Jim feels the same way. In this article he shares very eloquently about better ways to think about business storytelling.

 

I'm presenting business storytelling on June 22 to the Orange County chapter of ATD. Count on me addressing this issue.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Telling Personal Stories, Moving Hearts And Minds: 3 Keys To Success

Telling Personal Stories, Moving Hearts And Minds: 3 Keys To Success | Just Story It! Biz Storytelling | Scoop.it
There is a difference between a story, a good story and a transformative one that changes hearts and minds.
Karen Dietz's insight:

Here's a solid article by Carmine Gallo about the 3 elementary ingredients a personal story needs to inspire others, and hopefully move them to action.

 

Gallo has a good discussion of all 3 elements, and explains them in a video that's part of the post. When you are crafting your personal stories, this is a good place to start.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Ian Berry's curator insight, May 27, 8:19 PM
another great example of the rule of 3 in sharing stories
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The Good, Bad, and the Ugly: A Manifesto for Storytelling + Virtual Reality

The Good, Bad, and the Ugly: A Manifesto for Storytelling + Virtual Reality | Just Story It! Biz Storytelling | Scoop.it
“I can’t wait to see the art that people make with this.” Those were the first words from my friend Ryan after spending ten minutes in virtual reality. He’d just... read more
Karen Dietz's insight:

What a great piece on what to consider when creating virtual reality stories. In fact, just substitute the word "storytelling" for virtual reality or VR and you've got a fabulous best practices guide for business storytelling.

 

Written by Jason Ganz, CEO at Agora VR, he hits the nail on the head. He offers us all the best ways to think about storytelling and VR, discussing both the upsides and downsides.

 

In our go-go world, it's easy to move so fast we accidentally run over human principles and best practices. This article helps us slow down, think about what we are doing, reconnect with our purpose, get re-inspired, and continue to story on in service to others. "Gotta love that.

 

Keep this handy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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What Makes Stories Go Viral: The Emotional Combinations Formula

What Makes Stories Go Viral: The Emotional Combinations Formula | Just Story It! Biz Storytelling | Scoop.it
A study of 65,000 articles.
Karen Dietz's insight:

Want your content to go viral? Then you've got to read this post.

 

Written by Kerry JonesKelsey Libert, and Kristin Tynski for Harvard Business Review (HBR), this article discusses recent research that nails the formula for creating viral content. The formula parallels with storytelling elements that make for great stories.

 

Yay! As the authors say, "Marketers wanting to increase viral potential can create the ideal configuration of arousal and dominance for reaching a massive audience by incorporating the right emotional combinations into their content."

 

They not only share the research around the formula, they also provide links to great examples to back up their points.

 

Grab this and use it now!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

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Successful Cause Marketing: The Storytelling Psychology + What Makes It Work Best

Successful Cause Marketing: The Storytelling Psychology + What Makes It Work Best | Just Story It! Biz Storytelling | Scoop.it
In a saturated mediascape, brands are looking for strategies that reach beyond our expectations. Cause marketing is one promising way forward.
Karen Dietz's insight:

Here's a great post about storytelling going right at Expedia. Their social cause is supporting St. Jude's Children's Hospital. The digital story they share about their work with St. Jude's definitely got to me. Good job Expedia!

 

The author of the post, Nicola Brown, analyzes the video and what Expedia is doing for the hospital's patients, sharing with us what makes it work. 

 

Point #3 is about rich storytelling and it's a point well worth remembering. When working with leaders, I always make the effort to promote rich, nuanced, multi-layered storytelling to produce maximum benefits. Thin, simplistic stories will only take you so far.

 

Anyway, enjoy this piece and the video. It is amazing.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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BLAB Party To Toast The Story Powered Institute & Lianne Picot's New Position

BLAB Party To Toast The Story Powered Institute & Lianne Picot's New Position | Just Story It! Biz Storytelling | Scoop.it

Business storyteller Lianne Picot has closed the amazing Story Powered Institute to head up a major nonprofit. Come toast her work and celebrate her contributions to the field of business storytelling!

Karen Dietz's insight:

Come celebrate Lianne, an amazing contributor to the field of business storytelling. Lianne has recently closed down her Story Powered Institute (boo hoo!) to become the Executive Director of a major nonprofit in Toronto, Canada.

 

Sally Fox and I are sending Lianne Picot, of the Story Powered Institute, off to her new adventure in style!

 

The BLAB party begins at  4 pm PT, 7 pm ET this Monday May 23, 2016.

 

Not only was the Institute one of the best communities for business storytelling around, Lianne also maintained and delighted us with her weekly radio show Story Powered, where she interviewed the coolest people in the business storytelling space. To top it off, she also was a curator on the Just Story It curation, finding some of the most interesting biz storytelling articles to share with us all.

 

Come join us to chat about her contributions, toast her new journey, and let her know how much she means to us all.

 

Bring a glass of wine, beer, or spirits to celebrate our online party! 

 

Here’s the link:  https://blab.im/sally-fox-celebrating-the-storypowered-institute-and-the-art-of-business-storytelling-ldkwqg

 

You’re  probably familiar with BLAB — sign in with your twitter account.

 

Hope you can join us - and feel free to pass this along to other fans and friends of Story Powered!

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31 Video Marketing Statistics to Motivate You [Infographic]

31 Video Marketing Statistics to Motivate You [Infographic] | Just Story It! Biz Storytelling | Scoop.it
Check out some compelling statistics on the state of video marketing and how it affects brand awareness, lead generation, and online engagement.
Karen Dietz's insight:
Still not sharing your stories with video? These stats should change your mind!
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Art Jones's curator insight, Today, 6:20 PM

Great Infographic!

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Why Data Storytelling Matters + Tips

Why Data Storytelling Matters + Tips | Just Story It! Biz Storytelling | Scoop.it
Telling a compelling story with your data helps you get your point across effectively. Here are four tips to keep your data from getting lost in translation.
Karen Dietz's insight:

Want to know more about how to storify data so people get your point quickly and easily? Then read this article by Lisa Morgan for Information Week about how to get started.

 

I like that Morgan covers basic storytelling skills and applies them to how to think about -- and deliver -- your data. She discusses the role of the audience, collaboration, and avoiding common distractions when crafting your data narrative.

 

This is good stuff. If you've got data and need to turn it into a narrative, the points made here can be very helpful.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Biz Storytelling Truth: Don't Tell Or Believe A Single Story

Biz Storytelling Truth: Don't Tell Or Believe A Single Story | Just Story It! Biz Storytelling | Scoop.it
I was a graduate student at Brandeis University and grades had just come out. A classmate walked over to me. "I never thought a Mexican would beat me i
Karen Dietz's insight:

I was working with a group of executives yesterday and our entire focus was on the rich tapestry of stories they have -- and need -- to share. In other words, forget this notion of a single brand story because there is great danger there.

 

What kinds of danger? The kinds so eloquently discussed in this post. With the rampage in Orlando this week, in the one-story of racism, hate and misogyny that Trump spews, we experience the consequences of the single story.

 

Please read this and take the insights shared here to heart.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Science + Storytelling: Coming Together @ The Story Collider

Science + Storytelling: Coming Together @ The Story Collider | Just Story It! Biz Storytelling | Scoop.it
Both scientists and non-scientists tell personal stories with links to science in Moth-inspired events in New York, Boston and Washington, D.C.
Karen Dietz's insight:

Here's a post sharing about the Story Collider where scientists come to share their stories of their research. And yes, they are really stories -- personal, compelling, and engaging. 

 

This just goes to show you the power of storytelling to make science come alive. 

 

The article talks about how the Story Collider got started, and who founded it. There are also some great audios to listen to of scientists telling their stories.

 

I like the last line in the post: “This world we live in is shaped more by science than anything else, and if we’re going to be a part of it, we need to see that scientists are human and that science affects people who aren’t scientists. And if we do it while laughing and drinking with friends … well, I think that’s probably the best way.”

 

Hey -- if scientists can tell compelling stories, so can you! Take notes while you listen on the kinds of stories they share about their work.

 

Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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New Twist On The Neuroscience of Storytelling

New Twist On The Neuroscience of Storytelling | Just Story It! Biz Storytelling | Scoop.it
Jeremy Adam Smith
Karen Dietz's insight:

But when I read this post, I got excited because I hadn't thought about storytelling in the way the author, Jeremy Adam Smith, presents it.

 

It's easy to think storytelling is all about what happens in our heads. Or it's about stimulating our 5 senses. Or it's about engaging our emotions. Or it's about all 3.

 

Smith says storytelling happens through our bodies. Of course! Duh! But I hadn't really thought about it that way. He then goes on to explain how stories emerge from our bodies.

 

What a nice reframe. For sure I'm going to use it with clients in my biz storytelling work.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Uri Hasson: Neuroscience of Storytelling Latest Research

Neuroscientist Uri Hasson researches the basis of human communication, and experiments from his lab reveal that even across different languages, our brain
Karen Dietz's insight:

Uri Hasson is the neuroscientist at Princeton University who several years ago did the research using MRIs showing the brain entrainment that happens between a storyteller and a listener.

 

This was breakthrough research into the neuroscience of storytelling. Now here is his latest TED talk where he shares his additional research on the topic.

 

Hasson talks about expanding the research beyond 1 storyteller to 1 listener to 1 storyteller to 5 listeners and what they discovered.

 

He also discusses more about the brain entrainment that happens, how meaning is created, and what happens when people from different cultures listen to the same story.

 

It's fascinating and you will want to take notes. In fact, you'll have to go slowly through the video because Hasson has a strong accent and it's sometimes hard to comprehend what he is saying. Kind of proving his points in a way.

 

So go grab this and bring it into your stash on the neuroscience of storytelling.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Underutilized: Documentary Storytelling + 6 Brands Who Nail It

Underutilized: Documentary Storytelling + 6 Brands Who Nail It | Just Story It! Biz Storytelling | Scoop.it
Learn how Church’s Chicken turned a speed drumstick contest into a powerful documentary that gave their marketing a leg up – Content Marketing Institute
Karen Dietz's insight:

Here's a terrific post with 6 video examples of documentary storytelling from brands who are using this type of storytelling with great success.

 

Documentary storytelling -- also called backstories -- are very powerful and yet still underutilized in business. So imagine my delight when Clare McDermott of the Content Marketing Institute put this post together.

 

Oh, and another twist -- some of these documentaries are not backstories, but do connect with the brand in a particular way.

 

Plus the documentaries are really wonderful. Give yourself a treat today. Read the post and watch these short films -- anywhere from 2-43 minutes.

 

These examples should give you plenty of ideas for how you can leverage documentary storytelling no matter what size business you are.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Hypertelling: The Buzz Word You Probably Don’t Know But Need To Understand

Hypertelling: The Buzz Word You Probably Don’t Know But Need To Understand | Just Story It! Biz Storytelling | Scoop.it
At this week’s C2 conference, one of the visionaries at Google introduced the audience to a new phenomenon.
Karen Dietz's insight:

Is this buzz word for real, or what?

 

I've seen this twice now, and am wondering if hypertelling is just a bunch of hype -- or if there's really something to pay attention to.

 

Apparently, this is the latest game-changer in storytelling. The author, David McMillan, is reporting on the latest development from Mike Yapp at Google. Google is now saying that we all must now morph into hypertelling.

 

So what is hypertelling? According to Google, we can now forget the teller. “It’s no longer about an audience,” Yapp said. “The user is in control.” The user, instead of watching a TV show, will create their own episodes. It's all about setting up storytelling experiences that the user controls.

 

Well, I can see this happening as a result of Virtual Reality (VR). But I'm a very busy woman who has more projects going on than there are hours in the day. When I stop work around 6 pm, all I want to do is watch or read good stories -- not play more, create more, or do more work to create another story.

 

In the end, it's about balance -- there's a time and place for it. 

 

Actually, this notion of hypertelling has been around for thousands of years -- it's called "play". And obviously, Google doesn't understand the dynamic of co-creation in our current forms of storytelling.

 

This article does as some really good questions though regarding the notion of hypertelling to conferences/events and user experiences. I think this is very useful.

 

What do you think about this new buzz word?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Spoiler alert! Do spoilers make you enjoy stories more?

Spoiler alert! Do spoilers make you enjoy stories more? | Just Story It! Biz Storytelling | Scoop.it
Did someone spoil the next episode of "Game of Thrones"? They might have done you a favor.
Karen Dietz's insight:

Just yesterday a client asked a question about good storytelling and spoiler alerts. Does sharing the end of a story always reduce our enjoyment of it?

 

For the latest research, check out this post. The article explains what the scientists found out about spoilers. And you will be surprised.

 

Their discoveries make sense. I won't spoil it for you by telling you the answer. Go check out the article and let me know what you think.

 

Do you agree with the research?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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TED Talk: Uri Hasson "This is Your Brain on Stories"

TED Talk: Uri Hasson "This is Your Brain on Stories" | Just Story It! Biz Storytelling | Scoop.it
“The people we are coupled to [meaning talking to, sharing a story with] define who we are.  And our desire to be coupled to another brain is something very basic that starts at a very young age. “ Fascinating research here summarized by neuroscientist Uri Hasson, on how our brains become aligned when we hea
Karen Dietz's insight:

What a great TED talk! Here Uri Hasson goes through the research on how listener's brains react to a story. The research also shows the coupling that occurs between the storyteller's brain and the listener's brain.

 

It's terrific stuff and solid research using MRIs. I use this all the time in my workshops. Don't miss it.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling To Build Trust With A Leader's Power

Storytelling To Build Trust With A Leader's Power | Just Story It! Biz Storytelling | Scoop.it
We often assume that good looks and the advantages conferred by wealth fuel leaders’ rise to power. This was not the case with Abraham Lincoln. The man who would come to be known as one of the greatest US presidents came from a poor background and was known for his ill-fitting attire, lack o
Karen Dietz's insight:

This is a longish article to read over the weekend -- and you'll be glad you did.

 

Written by Dacher Keltner, a professor of psychology at the University of California Berkeley and author of "The Power Of Paradox: How We Gain And Lose Influence", it's a fascinating piece on the relationship between storytelling, leadership, and power. Particularly the link between storytelling and healthy power or the abuse of power.

 

There's an entire discussion devoted to storytelling that is inclusive and storytelling that is divisive. In today's political climate, it's important to understand these points.

 

In addition, you'll learn about narratives of exceptionalism. All of these points play out in modern organizations, too. This would make a great conference panel discussion, BTW.

 

If you are a leader, or if you work with leaders, pay close attention to this article so you'll know what to avoid, and what to focus on.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Master Your Pitch! Elon Musk, Steve Jobs Shows How w/ The Power of Storytelling

Master Your Pitch! Elon Musk, Steve Jobs Shows How w/ The Power of Storytelling | Just Story It! Biz Storytelling | Scoop.it
As I have stated many times on the blog and in my book The Art of Startup Fundraising, the best entrepreneurs are not the best visionaries. The ones that keep succeeding at it are those entrepreneurs that master the art of pitching. By being a good storyteller there are many positive things that you would …
Karen Dietz's insight:

No matter your profession, title, position, or industry -- we are all in sales. So how do you pitch your project, idea, product or service to gain resources, close the sale, or raise funds?

 

This article gives us examples from 2 masters -- Elon Musk and Steve Jobs -- to show us how they did it, each in their own way. What I like about this post is how thorough it is, and how in depth it goes. The points made are solid. 

 

You can read this post and then easily figure out how you'd make your pitch.

 

The author of the article, Alejandro Cremades, even offers a free pitch deck template to download. Which I did. It's a template to lay out a PowerPoint, not a template for how/when to weave stories into your pitch. Here are the slides you'll want to share stories on:

1, 2, 3, 10, 14, 15, and 16

 

Also, the final slide is missing -- the Closing. This is where you give an inspirational/humorous/provocative ending statement and action step. So add this slide in!

 

Happy pitching.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The cult of the lone genius is killing innovation in tech

The cult of the lone genius is killing innovation in tech | Just Story It! Biz Storytelling | Scoop.it
Not everyone can be Steve Jobs—and maybe nobody should be.
Kathy Klotz-Guest's insight:

I live in Silicon Valley (and started my storytelling career here), and brilliant people including Steve Jobs and Elon Musk represent so much of what tech innovation is about to the world. The longevity of the mythologized, brilliant, lone-tech entrepreneur who disrupts business is a larger than life story that attracts people from all over the world to Silicon Valley to hit it big. And while the lone wolf entrepreneur inspires many; it’s also a narrative that hurts collaboration and innovation, and creates a culture that is inimical to diversity, according to the article’s author. It’s time for a new narrative about innovation. I agree. The author writes:

 

 

“…the cult of the lone genius is an enduring myth. The legend surrounding Apple’s growth years, for example, place Jobs square at the center of the narrative, despite the work of cofounders Steve Wozniak and Ronald Wayne. Jobs rose to prominence in part because of his aggressive management style and determination to shape the direction of the company at the cusp of the age of personal computing, to the point of eclipsing those who also played a key role in the firm’s development.”

 

The author also writes that this “lone genius narrative” supports a story that entrepreneurs should be aggressive, work crazy hours, and sacrifice everything to prove that you have what it takes. This feeds into a business culture that celebrates the aggressive individual rather than the team, and it takes a team to bring innovation to fruition. What I appreciate most is that this article really digs into how narrative and myth become so entrenched that it feeds a culture. The “lone genius tech hero” is a double-edged sword that is seldom challenged. It is a rich, nuanced discussion that I don't hear and it’s an important conversation - right in my own backyard.

 

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This review was written by Kathy Klotz-Guest for her curated content on business storytelling at www.scoop.it/t/just-story-itKathy, MA, MBA, is founder of Keeping it Human, whose mission is to help organizations create business storytelling and content that gets results. A comic improviser, she also leads workshops on business storytelling and idea generation for organizations, executives and teams. Follow Kathy on Twitter. @kathyklotzguest

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