Just Story It! Biz Storytelling
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The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs

The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs | Just Story It! Biz Storytelling | Scoop.it
How does a charitable institution raise $6.8 million in one single day?  Ask Columbia University, and their agency, Story WorldWide.
Karen Dietz's insight:

Here is a terrific example of Columbia University (CU) using storytelling, combined with other techniques, to create an exceedingly effective fundraising campaign. As story colleague Omar Kattan writes in this article, CU and their fundraising partner took several steps at the same time. They developed:


  1. A content hub on Facebook containing the mission and story of Giving Day told through an animated film.
  2. A donation form, leaderboard, YouTube videos and two live streaming round-table discussions with online chat components.
  3. They also also provided regularly updated content, ongoing conversation management and rapid-response troubleshooting during the 24-hour fundraising event. 


It was a concentrated effort that won big. I particularly liked point #3 -- including ongoing conversation in the mix. Conversation and story sharing is critically important when using stories in fundraising. When the organization shares a story, it prompts a story in return. So make sure you provide for this as you work with your business stories!


And I like how Omar also included links to the actual stories the campaign used. The video from CU on the website is more a promo piece than a story. But stories were part of the campaign and it made a difference.


Go read the article, look at the other amazing stats shared, and enjoy the stories.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

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Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
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About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It! Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I'm the author of the bestselling book Business Storytelling For Dummies (with Lori Silverman) and an original in the field of business storytelling. Based on my 20+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

I'm now joined by other top business story professionals in the field who are also curating on this site: Jim Signorelli, Madelyn Blair, Lianne Picot, and Kathy Klotz-Guest.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

 

How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, and to sign up for my newsletter to receive your free "What The Heck Is A Story?!" guide. Don't forget to connect with me on Twitter, Facebook, and LinkedIn, too. See you around the storytelling 'hood.

 

Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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Spoiler alert! Do spoilers make you enjoy stories more?

Spoiler alert! Do spoilers make you enjoy stories more? | Just Story It! Biz Storytelling | Scoop.it
Did someone spoil the next episode of "Game of Thrones"? They might have done you a favor.
Karen Dietz's insight:

Just yesterday a client asked a question about good storytelling and spoiler alerts. Does sharing the end of a story always reduce our enjoyment of it?

 

For the latest research, check out this post. The article explains what the scientists found out about spoilers. And you will be surprised.

 

Their discoveries make sense. I won't spoil it for you by telling you the answer. Go check out the article and let me know what you think.

 

Do you agree with the research?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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TED Talk: Uri Hasson "This is Your Brain on Stories"

TED Talk: Uri Hasson "This is Your Brain on Stories" | Just Story It! Biz Storytelling | Scoop.it
“The people we are coupled to [meaning talking to, sharing a story with] define who we are.  And our desire to be coupled to another brain is something very basic that starts at a very young age. “ Fascinating research here summarized by neuroscientist Uri Hasson, on how our brains become aligned when we hea
Karen Dietz's insight:

What a great TED talk! Here Uri Hasson goes through the research on how listener's brains react to a story. The research also shows the coupling that occurs between the storyteller's brain and the listener's brain.

 

It's terrific stuff and solid research using MRIs. I use this all the time in my workshops. Don't miss it.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling To Build Trust With A Leader's Power

Storytelling To Build Trust With A Leader's Power | Just Story It! Biz Storytelling | Scoop.it
We often assume that good looks and the advantages conferred by wealth fuel leaders’ rise to power. This was not the case with Abraham Lincoln. The man who would come to be known as one of the greatest US presidents came from a poor background and was known for his ill-fitting attire, lack o
Karen Dietz's insight:

This is a longish article to read over the weekend -- and you'll be glad you did.

 

Written by Dacher Keltner, a professor of psychology at the University of California Berkeley and author of "The Power Of Paradox: How We Gain And Lose Influence", it's a fascinating piece on the relationship between storytelling, leadership, and power. Particularly the link between storytelling and healthy power or the abuse of power.

 

There's an entire discussion devoted to storytelling that is inclusive and storytelling that is divisive. In today's political climate, it's important to understand these points.

 

In addition, you'll learn about narratives of exceptionalism. All of these points play out in modern organizations, too. This would make a great conference panel discussion, BTW.

 

If you are a leader, or if you work with leaders, pay close attention to this article so you'll know what to avoid, and what to focus on.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Master Your Pitch! Elon Musk, Steve Jobs Shows How w/ The Power of Storytelling

Master Your Pitch! Elon Musk, Steve Jobs Shows How w/ The Power of Storytelling | Just Story It! Biz Storytelling | Scoop.it
As I have stated many times on the blog and in my book The Art of Startup Fundraising, the best entrepreneurs are not the best visionaries. The ones that keep succeeding at it are those entrepreneurs that master the art of pitching. By being a good storyteller there are many positive things that you would …
Karen Dietz's insight:

No matter your profession, title, position, or industry -- we are all in sales. So how do you pitch your project, idea, product or service to gain resources, close the sale, or raise funds?

 

This article gives us examples from 2 masters -- Elon Musk and Steve Jobs -- to show us how they did it, each in their own way. What I like about this post is how thorough it is, and how in depth it goes. The points made are solid. 

 

You can read this post and then easily figure out how you'd make your pitch.

 

The author of the article, Alejandro Cremades, even offers a free pitch deck template to download. Which I did. It's a template to lay out a PowerPoint, not a template for how/when to weave stories into your pitch. Here are the slides you'll want to share stories on:

1, 2, 3, 10, 14, 15, and 16

 

Also, the final slide is missing -- the Closing. This is where you give an inspirational/humorous/provocative ending statement and action step. So add this slide in!

 

Happy pitching.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The cult of the lone genius is killing innovation in tech

The cult of the lone genius is killing innovation in tech | Just Story It! Biz Storytelling | Scoop.it
Not everyone can be Steve Jobs—and maybe nobody should be.
Kathy Klotz-Guest's insight:

I live in Silicon Valley (and started my storytelling career here), and brilliant people including Steve Jobs and Elon Musk represent so much of what tech innovation is about to the world. The longevity of the mythologized, brilliant, lone-tech entrepreneur who disrupts business is a larger than life story that attracts people from all over the world to Silicon Valley to hit it big. And while the lone wolf entrepreneur inspires many; it’s also a narrative that hurts collaboration and innovation, and creates a culture that is inimical to diversity, according to the article’s author. It’s time for a new narrative about innovation. I agree. The author writes:

 

 

“…the cult of the lone genius is an enduring myth. The legend surrounding Apple’s growth years, for example, place Jobs square at the center of the narrative, despite the work of cofounders Steve Wozniak and Ronald Wayne. Jobs rose to prominence in part because of his aggressive management style and determination to shape the direction of the company at the cusp of the age of personal computing, to the point of eclipsing those who also played a key role in the firm’s development.”

 

The author also writes that this “lone genius narrative” supports a story that entrepreneurs should be aggressive, work crazy hours, and sacrifice everything to prove that you have what it takes. This feeds into a business culture that celebrates the aggressive individual rather than the team, and it takes a team to bring innovation to fruition. What I appreciate most is that this article really digs into how narrative and myth become so entrenched that it feeds a culture. The “lone genius tech hero” is a double-edged sword that is seldom challenged. It is a rich, nuanced discussion that I don't hear and it’s an important conversation - right in my own backyard.

 

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This review was written by Kathy Klotz-Guest for her curated content on business storytelling at www.scoop.it/t/just-story-itKathy, MA, MBA, is founder of Keeping it Human, whose mission is to help organizations create business storytelling and content that gets results. A comic improviser, she also leads workshops on business storytelling and idea generation for organizations, executives and teams. Follow Kathy on Twitter. @kathyklotzguest

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Storytelling Trainings: How to Create an All-In-One Training Doc & Simplify Your Life

Storytelling Trainings: How to Create an All-In-One Training Doc & Simplify Your Life | Just Story It! Biz Storytelling | Scoop.it
Gus Prestera shares a trick that saves his team time by using one powerpoint file for all your instructor-led-training materials.
Karen Dietz's insight:

Here's an article for you -- in the category of Tools -- to make your life easier.

 

For all of those of you out there in business who create PowerPoints for presentations, along with workbooks to accompany them, here's a fabulous video that shows you how to create all the documents you need in one file. Yay!

 

Fab videos explain exactly how to do this. The first video is an introduction. The second video shares the step-by-step process.

 

This easy-peasy method is perfect for business storytellers of all types who facilitate groups and want to leave behind material. No more multiple files and reams of paper.

 

Spend more time on storytelling, and less time on admin work!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Biz Storytelling success: the importance of long term thinking

Biz Storytelling success: the importance of long term thinking | Just Story It! Biz Storytelling | Scoop.it
Over the past few years I’ve been involved in quite a few different storytelling projects. Some of them have been in the corporate field – helping companies tell the stories of the products, projects or people in ways that reflect the values and principles of said company. Increasingly I’ve also been happy to try to…
Karen Dietz's insight:

Here's a short article with a powerful point to make about organizational/business storytelling: quit thinking of 30 second ads and single 3 minute stories.

 

If you want success with storytelling in your organization, you've got to think long term. That means not only in terms of how much time and energy to devote to storytelling, but also the network of stories that create your organization.

 

Keep this article handy, and make this point often -- whether you are a business storytelling provider, or a leader in your organization.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling Neuroscience: Scans Show Brains Groups Words By Meaning

Storytelling Neuroscience: Scans Show Brains Groups Words By Meaning | Just Story It! Biz Storytelling | Scoop.it
Brain maps constructed by MRI show that language meaning is distributed throughout the brain's outer layer. And it turns out that different people organize language in similar ways.
Karen Dietz's insight:

OK -- forget the old model of right and left brain functions. The latest research on language and the brain show that different areas our brains light up around different words and their meanings. Even more interesting, the same activity around words and meanings shows up in similar patterns between people.

 

The implications for storytelling are that even though we've always said people interpret a story in their own way, this article suggests that a group of people could interpret a story similarly. 

 

We've known this to be true, and now neuroscience is validating our experiences. True, the sample in this study is small, and lots more work needs to happen here. But it's a start!

 

Enjoy reading this short post.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Data Storytelling That Speaks To Decision Makers: How To Find The Stories

Data Storytelling That Speaks To Decision Makers: How To Find The Stories | Just Story It! Biz Storytelling | Scoop.it
Charts and tables might not motivate an executive to change a product design, but emotional stories can.
Karen Dietz's insight:

Data storytelling is a balance between hard data and qualitative data. It's also about taking your audience on an emotional journey. The author of this article, Meta S. Brown, explains how ethnography -- a form of qualitative research -- helps data scientists find and explain the contexts surrounding their data. Once the contexts are understood, it's far easier to craft and tell the story of the data.

 

There are other great points made here so enjoy this easy-to-digest post. Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Stan Smith's curator insight, May 9, 1:43 AM
Make absolutely certain the story is not a fable before you use it though.
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The 3 Rules of Successful Business as Taught By Seth Godin (and Your Mother)

The 3 Rules of Successful Business as Taught By Seth Godin (and Your Mother) | Just Story It! Biz Storytelling | Scoop.it
In a world desensitized and diluted by incessant noise, has standing out from the crowd become a privilege preserved for the select few?
Kathy Klotz-Guest's insight:

As a business storyteller and mom, I love this piece by Bryan Adams (interviewing Seth Godin). And it’s perfect timing for Mother’s Day. And, yes, you should still buy her a gift even if you froward this to her. As Seth Godin explains in his unmistakably simple, yet always elegant style: businesses can learn a lot about storytelling from moms. After all, consider that their stories help shape human beings for life:

 

…your mother spent twenty years of her life crafting a human being. Take an introspective look at yourself and your business and ask: where is the humanity in my work? How can I create a story that others will feel passionately about…?”

 

Much of that storytelling ability comes from empathy. Mothers, says Godin, are “masters of emotional intelligence.” Moms teach kids to tell the truth – to not cheat, lie or steal. That is solid life and business advice. What works best for business stories? Honest, non-manipulative storytelling aimed at education, not conversion. Just like your mom would teach.

 

Now go get her something nice.

 

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 This review was written by Kathy Klotz-Guest for her curated content on business storytelling at www.scoop.it/t/just-story-itKathy, MA, MBA, is founder of Keeping it Human, whose mission is to help organizations create business storytelling and content that gets results. A comic improviser, she also leads workshops on business storytelling and idea generation for organizations, executives and teams. Follow Kathy on Twitter.  (@kathyklotzguest)

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Brand Storytelling: Fiction Isn't Just for Networks Anymore

Brand Storytelling: Fiction Isn't Just for Networks Anymore | Just Story It! Biz Storytelling | Scoop.it
To get people hooked, you need to tell a great story. Look to engage your core audience through a new medium, like how GE utilized podcasts. Create an engaging storyline that has nothing to do with your services, but still provides entertainment value to millions of people around the world.
Karen Dietz's insight:

This article, written by Adam Fridman, focuses on some innovative storytelling that GE is doing these days.

 

As the author says, "Branded content is ripe for innovation, and that's what GE did with their hit podcast, The Message. Instead of broadcasting reviews about their products and services, General Electric created a science-fiction eight-part series that has garnered over four million downloads since launching. We've seen brands sponsor blog posts and videos across the Internet, but this fictional podcast series is the first of its kind."

 

Read about the results in this quick post, and learn how you can do the same as GE.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Jérémy Pradier's curator insight, May 4, 8:15 AM
I believe that so much
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Fab Work Benefits of Storytelling, Games, and Play (+ How to Get Started)

Fab Work Benefits of Storytelling, Games, and Play (+ How to Get Started) | Just Story It! Biz Storytelling | Scoop.it
When you hear about role-playing games like Dungeons & Dragons, you probably picture a dimly-lit basement filled with people in silly robes rolling dice, but there's much more to it than that. Not only are role-playing games incredibly fun, but they can actually teach you skills you'll use in the real world.
Karen Dietz's insight:

Despite all the seriousness about storytelling in business, one of the secrets of why storytelling works is because at its heart, it's all about deep play. You know -- losing yourself in the story, how fun it can be to swap stories with someone, and how pleasurable/exciting storytelling can be.

 

We rarely talk about how enjoyable storytelling is at work, so I'm delighted to bring you this post about what we gain when involved in storytelling and gaming (storytelling is a form of game playing, BTW). 

 

Benefits like enhanced:

  1. Creativity
  2. Collaboration
  3. Teamwork
  4. Social skills
  5. Problem sovling

 

You'll find more mentioned when you read the article. Fun is good! The post is a good thorough discussion of this. And the author Patrick Allan suggests ways you can start playing today to get those benefits rolling in. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Telling Personal Stories, Moving Hearts And Minds: 3 Keys To Success

Telling Personal Stories, Moving Hearts And Minds: 3 Keys To Success | Just Story It! Biz Storytelling | Scoop.it
There is a difference between a story, a good story and a transformative one that changes hearts and minds.
Karen Dietz's insight:

Here's a solid article by Carmine Gallo about the 3 elementary ingredients a personal story needs to inspire others, and hopefully move them to action.

 

Gallo has a good discussion of all 3 elements, and explains them in a video that's part of the post. When you are crafting your personal stories, this is a good place to start.

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The Good, Bad, and the Ugly: A Manifesto for Storytelling + Virtual Reality

The Good, Bad, and the Ugly: A Manifesto for Storytelling + Virtual Reality | Just Story It! Biz Storytelling | Scoop.it
“I can’t wait to see the art that people make with this.” Those were the first words from my friend Ryan after spending ten minutes in virtual reality. He’d just... read more
Karen Dietz's insight:

What a great piece on what to consider when creating virtual reality stories. In fact, just substitute the word "storytelling" for virtual reality or VR and you've got a fabulous best practices guide for business storytelling.

 

Written by Jason Ganz, CEO at Agora VR, he hits the nail on the head. He offers us all the best ways to think about storytelling and VR, discussing both the upsides and downsides.

 

In our go-go world, it's easy to move so fast we accidentally run over human principles and best practices. This article helps us slow down, think about what we are doing, reconnect with our purpose, get re-inspired, and continue to story on in service to others. "Gotta love that.

 

Keep this handy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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What Makes Stories Go Viral: The Emotional Combinations Formula

What Makes Stories Go Viral: The Emotional Combinations Formula | Just Story It! Biz Storytelling | Scoop.it
A study of 65,000 articles.
Karen Dietz's insight:

Want your content to go viral? Then you've got to read this post.

 

Written by Kerry JonesKelsey Libert, and Kristin Tynski for Harvard Business Review (HBR), this article discusses recent research that nails the formula for creating viral content. The formula parallels with storytelling elements that make for great stories.

 

Yay! As the authors say, "Marketers wanting to increase viral potential can create the ideal configuration of arousal and dominance for reaching a massive audience by incorporating the right emotional combinations into their content."

 

They not only share the research around the formula, they also provide links to great examples to back up their points.

 

Grab this and use it now!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

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Successful Cause Marketing: The Storytelling Psychology + What Makes It Work Best

Successful Cause Marketing: The Storytelling Psychology + What Makes It Work Best | Just Story It! Biz Storytelling | Scoop.it
In a saturated mediascape, brands are looking for strategies that reach beyond our expectations. Cause marketing is one promising way forward.
Karen Dietz's insight:

Here's a great post about storytelling going right at Expedia. Their social cause is supporting St. Jude's Children's Hospital. The digital story they share about their work with St. Jude's definitely got to me. Good job Expedia!

 

The author of the post, Nicola Brown, analyzes the video and what Expedia is doing for the hospital's patients, sharing with us what makes it work. 

 

Point #3 is about rich storytelling and it's a point well worth remembering. When working with leaders, I always make the effort to promote rich, nuanced, multi-layered storytelling to produce maximum benefits. Thin, simplistic stories will only take you so far.

 

Anyway, enjoy this piece and the video. It is amazing.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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BLAB Party To Toast The Story Powered Institute & Lianne Picot's New Position

BLAB Party To Toast The Story Powered Institute & Lianne Picot's New Position | Just Story It! Biz Storytelling | Scoop.it

Business storyteller Lianne Picot has closed the amazing Story Powered Institute to head up a major nonprofit. Come toast her work and celebrate her contributions to the field of business storytelling!

Karen Dietz's insight:

Come celebrate Lianne, an amazing contributor to the field of business storytelling. Lianne has recently closed down her Story Powered Institute (boo hoo!) to become the Executive Director of a major nonprofit in Toronto, Canada.

 

Sally Fox and I are sending Lianne Picot, of the Story Powered Institute, off to her new adventure in style!

 

The BLAB party begins at  4 pm PT, 7 pm ET this Monday May 23, 2016.

 

Not only was the Institute one of the best communities for business storytelling around, Lianne also maintained and delighted us with her weekly radio show Story Powered, where she interviewed the coolest people in the business storytelling space. To top it off, she also was a curator on the Just Story It curation, finding some of the most interesting biz storytelling articles to share with us all.

 

Come join us to chat about her contributions, toast her new journey, and let her know how much she means to us all.

 

Bring a glass of wine, beer, or spirits to celebrate our online party! 

 

Here’s the link:  https://blab.im/sally-fox-celebrating-the-storypowered-institute-and-the-art-of-business-storytelling-ldkwqg

 

You’re  probably familiar with BLAB — sign in with your twitter account.

 

Hope you can join us - and feel free to pass this along to other fans and friends of Story Powered!

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Great storytelling: what it takes in the world of business

Great storytelling: what it takes in the world of business | Just Story It! Biz Storytelling | Scoop.it
  It is Mothering Sunday, 1924. I have stepped into the body and mind of Jane, foundling, and maid to the Niven household. I am not where I should be. I am above stairs. I am naked. And I am not alone. “Feast on this." I am lost to myself, immersed completely in the first pages…
Karen Dietz's insight:

While on vacation I found this article and couldn't put it down. Why? Because storytelling takes courage, as this post talks about.

 

The author, writer Martin Weigel, hits the nail on the head when he says advertising does not reflect the apex of storytelling. He very pointedly shares why, and offers us lots of food for thought about the opportunity we all have for great storytelling (that includes advertisers).

 

In his article he shares about:

  1. Flawed and false storytelling
  2. Confusing structure for story
  3. Conflict
  4. Deep exploration
  5. Human truth
  6. Most of what you make isn't a story
  7. Plus a few other eye-opening topics

 

In the end, this post is inspirational and helps us all become storytellers to be proud of. Read it and feel your 'telling from your heart' (courage) expand.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Who's more attractive to women? Men Who Can Tell A Good Story

Who's more attractive to women? Men Who Can Tell A Good Story | Just Story It! Biz Storytelling | Scoop.it
If you're a man who tells good stories, congratulations. A new study says that your talent makes you more attractive in the eyes of women.
Karen Dietz's insight:

Ha ha ha ha!! How perfect for our Friday Fun. Guys, according to the latest research, if you want to get lucky with the ladies, you'd better be a good storyteller.

 

Well, this argument should clinch it for men in business and leadership roles. Now we know how to pitch our storytelling services :))

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling via Sherlock Holmes w/ 4 Collaborative Design Elements

Storytelling via Sherlock Holmes w/ 4 Collaborative Design Elements | Just Story It! Biz Storytelling | Scoop.it
Adobe Creative Cloud
Karen Dietz's insight:

Now here's something new. Not only is this group creating immersive storytelling experiences, but they've also come up with 4 design principles that make for great storytelling in digital media.

 

Now in many ways, traditional oral storytelling is an immersive and collaborative experience. Too many people erroneously believe that real live oral storytelling is a passive one. Not true!

 

But I digress. I like these design principles because they do help in creating immersive storytelling experiences in digital media. And they get us to think differently perhaps about storytelling in general.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Power, Oppression, Freedom, + How Imaginative Storytelling Expands Our Scope of the Possible: Ursula K. Le Guin

Power, Oppression, Freedom, + How Imaginative Storytelling Expands Our Scope of the Possible: Ursula K. Le Guin | Just Story It! Biz Storytelling | Scoop.it
"We will not know our own injustice if we cannot imagine justice. We will not be free if we do not imagine freedom. We cannot demand that anyone try to attain
Karen Dietz's insight:

Here's some thoughtful -- and hopefully inspiring reading -- for your weekend. It comes from Brain Pickings and talks about Ursula Le Guin's new book.

 

In today's political climate we are surrounded by both hope and ugliness, rationalized neutrality, oppression, and tons of unconscious thinking. This article is all about storytelling, imagination, and the choices ahead of us.

 

If you want to find your voice, express your voice, or just to think better about all that's going on today, then dig into this piece. It will leave you with a good path forward.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Hero's Journey In Trouble! Time For A New One

The Hero's Journey In Trouble! Time For A New One | Just Story It! Biz Storytelling | Scoop.it
A critical post about the biggest cliche story of all time and suggestions for a new story lines towards a more united e…
Karen Dietz's insight:

If the link doesn't work above, here's the original link to the article on Medium: https://medium.com/@floriskoot/a-new-heros-journey-cdd8ca77a7d3#.jy0ai2uv3

 

What a refreshing and thought provoking post! The author, Floris Koot, makes a convincing case for updating the hero's journey. He explains how our addiction to the current hero's journey has gotten us into a lot of trouble. Business guru Rosabeth Moss Canter, on the faculty at Harvard Business School, pointed this out many years ago. Her position is that the hero's journey in companies leads to "cowboy heros" who can't effectively lead.

 

Koot makes a similar case, although much more detailed. He then suggests an update to the hero's journey to fit our modern needs. Right on Koot!

 

I am sure this article will make people mad, who make their living off the current hero's journey. Oh well. Time for an upgrade.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Biz Storytelling Trend: Publishers Are Going All-In With VR

Biz Storytelling Trend: Publishers Are Going All-In With VR | Just Story It! Biz Storytelling | Scoop.it
Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.
Karen Dietz's insight:

Get ready -- virtual reality storytelling is going mainstream. Here's an article hot off the press from Ad Week.

 

As the author Lauren Johnson says, "But with Facebook and YouTube building 360-degree videos into their platforms and with headsets like Oculus Rift and Samsung Gear available to consumers, heavy hitters such as The New York Times, AOL and PopSugar are betting that brands are ready now to get on board."

 

Strap in and get ready for take off! Read more about who is doing what -- and when (like now) -- and follow the links to see what kind of VR storytelling is going on.

 

Now where did I put my Google Cardboard?!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling: Stop Being Authentic!

Lianne Picot and Karen Dietz, business story professionals, talk about recent articles about the problems with authenticity.
Karen Dietz's insight:

I'm embarrassed to say that I've sat on this video chat that Lianne Picot and I made together many moons ago. It took me FOREVER to do the quick edits -- which you know are never quick.

 

In this Google Hangout we tackle storytelling and authenticity. We got ticked off at several articles in HBR last year on authenticity and some of the things said. We talk about the few good points we do like in the article, and then chat about why the posts sow more confusion than clarity. Hopefully we clear things up a bit.

  

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Game of Thrones: Storytelling Lessons For PowerPoint

Lessons in Persuasive Language from The Game of Thrones
Karen Dietz's insight:

Whether you are into Game Of Thrones or not, this presentation is a hoot! And so accurate!

 

I smiled all the way through the slides. My colleagues at the Hoffman Agency have once again put a fabulous piece together -- truths wrapped in humor. Love it.

 

Watch this, chuckle, then get with the program!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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