I can’t think of anything that illustrates the human cost of doing business more than the tragedy this past April in Bangladesh.
This is a very interesting article suggesting that every business should have social sustainability at its core (that's 'social' as in human, not 'social' as in Facebook).
Whether you are on board with this notion or not, it is pointing to a new kind of core story emerging for companies.
The author here makes a compelling case of bringing social sustainability into a company's DNA. I'm seeing more and more companies gain traction by doing so. And some numbers are in about this too: as Ty Montague has recently pointed out in his study showing 'storydoing' companies (they have a larger ambition to make the world or people's lives better) outpace others in share price and growth:
It makes me wonder if a more defined core story is emerging for businesses -- one based on their sustainability efforts. Every company needs to share:
- their founding story (what incident got you started & early days)
- people and results stories (staff and customers as heroes)
- their future story (how you and your customers together create a better future)
- their commitment story (what keeps you going and focused on customers)
To be more specific, maybe this core story list needs to shift to the founding story, people and results stories, the social sustainability story, and the commitment story.
Is your business ready to make this leap? Do you have a social sustainability story to tell? It might be very important to begin thinking about these and taking action.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it