In June 2010, sci-fi writer Bruce Sterling posted to Wired’s “Beyond the Beyond” blog a manifesto for “slow media.” The “Slow Media Manifesto” was written by Sabria David, Jörg Blumtritt, and Bened...
Don't believe the myth that people's attention spans are so short they can't/won't listen to a story beyond 1-3 minutes. And don't lament that there are no opportunities to share 5, 10, 20, or 60 minute stories.
Because it is not true. And here is a terrific article debunking the notion that mini-stories are the only option in business.
Check out the "Slow Media Manifesto" that connects storytelling to the 'slow food' movement. Read their 14 tenents for stories that help produce a fabulous story consumption experience.
And read the business case for giving people 'meaty' stories, not 30 second thin anecdotes.
I really like this quote: "The impulse for Slow Media also resonates with a point made by Longform’s Aaron Lammer in praising the value of archives, even as we live in a media environment that increasingly emphasizes the now. 'A lot of these things break along an extreme axis, so that as things go very, very short and very, very fast, they simultaneously go long and timeless,' Lammer told me. 'There is a polarizing effect.' "
To me 'polarizing' means 'in conflict' when actually I just see the 2 as simply polar opposites. This notion harkens back to the 1970s when author John Naisbitt of Megatrends coined the term "high tech, high touch". He described the rise in technology (computers, servers, keyboards, etc.) and the equally opposite reaction people were having in desiring surroundings with more natural elements (wood, plants, natural fibers, etc.). I see this happening still today.
And here's another favorite from the post: "As pieces of timely information become ever cheaper, deeper, more contextualized information becomes more powerful and valuable." Yes! Meaningful stories that take longer to tell provide more value, and become more valuable, to the listener.
There is a time and a place for short stories that can be very effective. And a time and place for longer stories. Keep both handy.
This post is not very long but it is rich in good thinking. I hope you enjoy it as a refreshing tonic to all the immediacy that is demanded of us today.
And long live rich, well crafted, meaningful, slow storytelling!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it