Just Story It! Biz Storytelling
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Hone "Strategic Patience" & Watch Your Story Creativity Spike

Hone "Strategic Patience" & Watch Your Story Creativity Spike | Just Story It! Biz Storytelling | Scoop.it
An art history professor makes her students sit in front of a painting for three hours. PampG invents the Swiffer. Those events are more alike than...
Karen Dietz's insight:

When I work with clients and their biz stories, and their organizational culture, I often talk about the need to develop patience. I also discuss with them the principle of deceleration resulting in acceleration.


This article, written by Drake Baer, explains both the need for patience and the principle of deceleration in order to accelerate. I know, it sounds so counter-intuitive! But it works.


What does this have to do with storytelling? Because way too often we rush to craft our stories without giving ourselves time to patiently sit with them, think about them, recraft them, learn more about ourselves from them, etc. 


Spending the time to reflect on your story will get you to a more powerful piece more quickly. And your story creativity will definitely kick in by bringing more patience into the process.


This notion is rarely talked about in articles, but acknowledged as part of the story process among some top performance tellers.


So take a breath, relax, reflect, and give your creativity a chance to emerge.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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John Michel's curator insight, May 22, 2013 4:51 PM

Deep patience. Close attention. These are not virtues often associated with college students (or some tech workers, for that matter). But as Harvard art history professor Jennifer L. Roberts recently explained, the skills for finding the "details, relationships, and orders that take time to see" can be introduced.

Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
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About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It! Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


I'm the author of the bestselling book Business Storytelling For Dummies (with Lori Silverman) and an original in the field of business storytelling. Based on my 20+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.


I'm now joined by other top business story professionals in the field who are also curating on this site: Jim Signorelli, Madelyn Blair, Lianne Picot, and Kathy Klotz-Guest.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.


How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, and to sign up for my newsletter to receive your free "What The Heck Is A Story?!" guide. Don't forget to connect with me on Twitter, Facebook, and LinkedIn, too. See you around the storytelling 'hood.


Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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Data Storytelling That Speaks To Decision Makers: How To Find The Stories

Data Storytelling That Speaks To Decision Makers: How To Find The Stories | Just Story It! Biz Storytelling | Scoop.it
Charts and tables might not motivate an executive to change a product design, but emotional stories can.
Karen Dietz's insight:

Data storytelling is a balance between hard data and qualitative data. It's also about taking your audience on an emotional journey. The author of this article, Meta S. Brown, explains how ethnography -- a form of qualitative research -- helps data scientists find and explain the contexts surrounding their data. Once the contexts are understood, it's far easier to craft and tell the story of the data.

 

There are other great points made here so enjoy this easy-to-digest post. Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The 3 Rules of Successful Business as Taught By Seth Godin (and Your Mother)

The 3 Rules of Successful Business as Taught By Seth Godin (and Your Mother) | Just Story It! Biz Storytelling | Scoop.it
In a world desensitized and diluted by incessant noise, has standing out from the crowd become a privilege preserved for the select few?
Kathy Klotz-Guest's insight:

As a business storyteller and mom, I love this piece by Bryan Adams (interviewing Seth Godin). And it’s perfect timing for Mother’s Day. And, yes, you should still buy her a gift even if you froward this to her. As Seth Godin explains in his unmistakably simple, yet always elegant style: businesses can learn a lot about storytelling from moms. After all, consider that their stories help shape human beings for life:

 

…your mother spent twenty years of her life crafting a human being. Take an introspective look at yourself and your business and ask: where is the humanity in my work? How can I create a story that others will feel passionately about…?”

 

Much of that storytelling ability comes from empathy. Mothers, says Godin, are “masters of emotional intelligence.” Moms teach kids to tell the truth – to not cheat, lie or steal. That is solid life and business advice. What works best for business stories? Honest, non-manipulative storytelling aimed at education, not conversion. Just like your mom would teach.

 

Now go get her something nice.

 

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 This review was written by Kathy Klotz-Guest for her curated content on business storytelling at www.scoop.it/t/just-story-itKathy, MA, MBA, is founder of Keeping it Human, whose mission is to help organizations create business storytelling and content that gets results. A comic improviser, she also leads workshops on business storytelling and idea generation for organizations, executives and teams. Follow Kathy on Twitter.  (@kathyklotzguest)

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Brand Storytelling: Fiction Isn't Just for Networks Anymore

Brand Storytelling: Fiction Isn't Just for Networks Anymore | Just Story It! Biz Storytelling | Scoop.it
To get people hooked, you need to tell a great story. Look to engage your core audience through a new medium, like how GE utilized podcasts. Create an engaging storyline that has nothing to do with your services, but still provides entertainment value to millions of people around the world.
Karen Dietz's insight:

This article, written by Adam Fridman, focuses on some innovative storytelling that GE is doing these days.

 

As the author says, "Branded content is ripe for innovation, and that's what GE did with their hit podcast, The Message. Instead of broadcasting reviews about their products and services, General Electric created a science-fiction eight-part series that has garnered over four million downloads since launching. We've seen brands sponsor blog posts and videos across the Internet, but this fictional podcast series is the first of its kind."

 

Read about the results in this quick post, and learn how you can do the same as GE.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Jérémy Pradier's curator insight, May 4, 8:15 AM
I believe that so much
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Fab Work Benefits of Storytelling, Games, and Play (+ How to Get Started)

Fab Work Benefits of Storytelling, Games, and Play (+ How to Get Started) | Just Story It! Biz Storytelling | Scoop.it
When you hear about role-playing games like Dungeons & Dragons, you probably picture a dimly-lit basement filled with people in silly robes rolling dice, but there's much more to it than that. Not only are role-playing games incredibly fun, but they can actually teach you skills you'll use in the real world.
Karen Dietz's insight:

Despite all the seriousness about storytelling in business, one of the secrets of why storytelling works is because at its heart, it's all about deep play. You know -- losing yourself in the story, how fun it can be to swap stories with someone, and how pleasurable/exciting storytelling can be.

 

We rarely talk about how enjoyable storytelling is at work, so I'm delighted to bring you this post about what we gain when involved in storytelling and gaming (storytelling is a form of game playing, BTW). 

 

Benefits like enhanced:

  1. Creativity
  2. Collaboration
  3. Teamwork
  4. Social skills
  5. Problem sovling

 

You'll find more mentioned when you read the article. Fun is good! The post is a good thorough discussion of this. And the author Patrick Allan suggests ways you can start playing today to get those benefits rolling in. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling, Listening, and Narrative Interviewing

Storytelling, Listening, and Narrative Interviewing | Just Story It! Biz Storytelling | Scoop.it
I've been lucky enough to spend three days in the company of Thaler Pekar and I wanted to share a small slice of rich insight from our first dinner conversation. It's about sadness and narrative
Karen Dietz's insight:

Victoria Ward and Thaler Pekar are two story practitioners I keep tabs on. I find their deep thinking and the work they do very refreshing.

 

Here Victoria shares about the recent dinner conversation between her and Thaler. Thaler talked about her work collecting stories for a philanthropic organization that is winding down its work, the emotions she encounters, and how she sets up the interview environment to make it all work. 

 

I've encountered the exact same situations, whether it's in a corporation, community, or nonprofit setting. Training in ethnography, interviewing, and kinesics has led me to the same practices shared here. I say this so you, too, can read the article and know best how to proceed when evoking/collecting stories from others.

 

And don't miss the gem in the second to the last paragraph! I'm adding this notion into my presentations today.

 

Thank you Victoria and Thaler for sharing your wisdom!

 

 This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Way More Effective Teams Through Personal Storytelling

Way More Effective Teams Through Personal Storytelling | Just Story It! Biz Storytelling | Scoop.it
Storytelling leads to self-awareness.
Karen Dietz's insight:

Here's the latest research from Harvard Business Review demonstrating how sharing personal stories when on a team produces cohesion, better communication, deeper relationships -- and higher performance. Gotta love that.

 

Yet the research is limited. It only focuses on team members sharing personal stories for cohesion. What we know anecdotally is that team who continually share stories about their progress on a project also outperform teams who neglect sharing these stories.

 

So want the research on that, too! But at least we've got this piece now. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Marketing Secret: Why real-time storytelling with real-time listening works best

Marketing Secret: Why real-time storytelling with real-time listening works best | Just Story It! Biz Storytelling | Scoop.it

"To get real-time storytelling right, marketers need to rethink the storytelling process, emphasizing listening first and foremost. Many people, and in particular many marketers, have quite an idealised, romantic concept of the storytelling process."

Karen Dietz's insight:

Happy Monday! Here's what I love about this article: the author understands what real time storytelling is, and that to make it work, marketers must engage in real time listening. Why do this? To accelerate results. 

 

As the author Keith Richey points out, most marketing narratives are created in isolation back at the office. However, "...enduring narratives that are dreamed up in isolation have a hard time changing and responding to what’s happening out there amongst their audiences."

 

So true! The opportunity Richey points out is for marketers to listening and dig into real time conversations/engagement that is happening on social networks/the web and tap into the stories being told. The next step is to respond to the stories being told with ones of your own.

 

Here's what Richey misses, though: he assumes listening to stories is the same as listening to any conversation. But it is not. Story listening requires listening without an agenda (so people feel genuinely heard), and then asking reflective questions of the storyteller to understand meaning, motivation, desires, emotions, etc. Story listening on social media/the web is no different. So maximize the opportunity -- learn to deliberately story listen instead of just winging it. Watch my TEDx talk for the process: https://www.youtube.com/watch?v=ahN_FDHFWmg

 

Read all of what Richey has to say and start your story listening now, and make it a great week!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Disastrous Business Storytelling And How to Fix It

Disastrous Business Storytelling And How to Fix It | Just Story It! Biz Storytelling | Scoop.it

"They're spending a ton of time, money and effort producing videos, blogs and events that no one wants to watch, read or attent. Not only are brands failing to get their messages across, they're being outright ignored."

Karen Dietz's insight:

I've taken a curation break this week while celebrating my birthday (yay!) and am now back in the game. I found this post that had me cheering. Why?

 

Because it speaks truth (most company stories are average at best), amd talks about how easy it is for organizations to kill fabulous stories that people want to hear. In addition, the author points out how it takes leadership courage plus persistence to get those stories out there.

 

Read more about what prevents great stories from being told and how to fix that. There are some great lessons here.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Narrative Games: The Inside Story

Narrative Games: The Inside Story | Just Story It! Biz Storytelling | Scoop.it
Two innovative recent board games—Pandemic Legacy and T.I.M.E. Stories—make narrative a central feature of their designs.
Karen Dietz's insight:

Hey -- here's a commentary about 2 new story games that you might want to check out over the weekend.

 

There are lots of storytelling games out there like StoryCubes that we can use in business to stimulate stories. Or to use at home just for fun.

 

Check out these games because the difference here is that these are designed as a narrative. Sounds like a good time :)) I wonder if they could be used in business also.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Digital Rocking Chair's curator insight, April 16, 12:53 AM

 

Christopher Chabris:  "We play games for many reasons: the thrill of victory, the excitement of competition, the experience of being “in the zone” that comes from complete immersion in a mental challenge. But we also play for the chance to create a story."

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Empathy: What This Means For Advocacy

Empathy: What This Means For Advocacy | Just Story It! Biz Storytelling | Scoop.it
Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?
Karen Dietz's insight:

I recently curated another article on empathy from this organization, Firesteel, and now is the 3rd post in the series. This article focuses on what empathy in storytelling actually looks like when advocating for a cause, or people. If you are a captain in business, read this through the lense of launching and sustaining change in your org or the marketplace. 

 

The author, Perry Firth, takes a look at the best practices for advocacy storytelling, goes through several examples of what works and why, and then offers links to other examples to explore.

 

In the discussions of each, he makes fabulous points about how to do advocacy storytelling right, how to avoid psychic numbing, and ways to move forward when your listeners cannot relate to the group being advocated for.

 

It doesn't matter if you are in a for-profit business or a nonprofit -- there are lessons to be learned here about influence, empathy, and change that can benefit us all. 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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How Stories Last: Neil Gaiman Interview on Storytelling

How Stories Last: Neil Gaiman Interview on Storytelling | Just Story It! Biz Storytelling | Scoop.it
"Stories ... are genuinely symbiotic organisms that we live with, that allow human beings to advance."
Karen Dietz's insight:

It's Monday and I'm staring at a calendar full of to-dos. I'm sure you are in the same boat. So imagine my delight when I came across this article. I found it so inspirational that I know it will power me through the entire week as I keep knocking off items on my task list.

 

It's an interview with fiction author Neil Gaiman, he says stories are alive and outlive the oldest trees on earth by a millenia (think fairy tales or epic poems that continue to be retold in today's modern cinema).

 

That's just a teaser. There are lots of thoughts he shares about storytelling that will have you go "wow". Enjoy this piece, savor its wisdom and inspiration, and have an absolutely fabulous week.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Power of Visual Storytelling: How One Student Turned Her Thesis into a Comic Book

The Power of Visual Storytelling: How One Student Turned Her Thesis into a Comic Book | Just Story It! Biz Storytelling | Scoop.it
A chemistry Ph.D. student wanted to make her thesis more accessible to her friends and family, so she turned it into a comic book.
Kathy Klotz-Guest's insight:

I love this article. It never says “visual storytelling” in the piece; yet, that is exactly what this is. A science student was asked by her thesis advisor, “How would you explain science to someone who doesn’t know science?” This student answered the call artistically by creating a comic book. It worked well, and she raised the money to produce it with a Kickstarter campaign. Here is why I love her idea so much – it gets to the heart of what great storytelling is. Great storytelling simplifies the complex by turning it into a visceral story people “get.” Every organization should ask itself the following question that prompted this student to come with her visual story: “How would you explain your business to someone who doesn’t know your business?” If all branding, marketing and storytelling practitioners would ask that question, we’d all be better off. So here’s to better (visual) storytelling for all. And who doesn't love a great comic book?! I know I do.

 

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This review was written by Kathy Klotz-Guest for her curated content on business storytelling at www.scoop.it/t/just-story-itKathy, MA, MBA, is founder of Keeping it Human, whose mission is to help organizations create business storytelling and content that gets results. A comic improviser, she also leads workshops on business storytelling and idea generation for organizations, executives and teams. Follow Kathy on Twitter.

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Kim Zinke (aka Gimli Goose)'s curator insight, April 8, 3:57 PM

A great example of telling a story in the way your audience can easily receive it.

Stacey Edmonds's curator insight, April 8, 10:47 PM

The Power of Visual Storytelling: Comic Book Chemistry.  Now you see, I get it!!

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Power, Oppression, Freedom, + How Imaginative Storytelling Expands Our Scope of the Possible: Ursula K. Le Guin

Power, Oppression, Freedom, + How Imaginative Storytelling Expands Our Scope of the Possible: Ursula K. Le Guin | Just Story It! Biz Storytelling | Scoop.it
"We will not know our own injustice if we cannot imagine justice. We will not be free if we do not imagine freedom. We cannot demand that anyone try to attain
Karen Dietz's insight:

Here's some thoughtful -- and hopefully inspiring reading -- for your weekend. It comes from Brain Pickings and talks about Ursula Le Guin's new book.

 

In today's political climate we are surrounded by both hope and ugliness, rationalized neutrality, oppression, and tons of unconscious thinking. This article is all about storytelling, imagination, and the choices ahead of us.

 

If you want to find your voice, express your voice, or just to think better about all that's going on today, then dig into this piece. It will leave you with a good path forward.

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The Hero's Journey In Trouble! Time For A New One

The Hero's Journey In Trouble! Time For A New One | Just Story It! Biz Storytelling | Scoop.it
A critical post about the biggest cliche story of all time and suggestions for a new story lines towards a more united e…
Karen Dietz's insight:

If the link doesn't work above, here's the original link to the article on Medium: https://medium.com/@floriskoot/a-new-heros-journey-cdd8ca77a7d3#.jy0ai2uv3

 

What a refreshing and thought provoking post! The author, Floris Koot, makes a convincing case for updating the hero's journey. He explains how our addiction to the current hero's journey has gotten us into a lot of trouble. Business guru Rosabeth Moss Canter, on the faculty at Harvard Business School, pointed this out many years ago. Her position is that the hero's journey in companies leads to "cowboy heros" who can't effectively lead.

 

Koot makes a similar case, although much more detailed. He then suggests an update to the hero's journey to fit our modern needs. Right on Koot!

 

I am sure this article will make people mad, who make their living off the current hero's journey. Oh well. Time for an upgrade.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Biz Storytelling Trend: Publishers Are Going All-In With VR

Biz Storytelling Trend: Publishers Are Going All-In With VR | Just Story It! Biz Storytelling | Scoop.it
Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.
Karen Dietz's insight:

Get ready -- virtual reality storytelling is going mainstream. Here's an article hot off the press from Ad Week.

 

As the author Lauren Johnson says, "But with Facebook and YouTube building 360-degree videos into their platforms and with headsets like Oculus Rift and Samsung Gear available to consumers, heavy hitters such as The New York Times, AOL and PopSugar are betting that brands are ready now to get on board."

 

Strap in and get ready for take off! Read more about who is doing what -- and when (like now) -- and follow the links to see what kind of VR storytelling is going on.

 

Now where did I put my Google Cardboard?!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling: Stop Being Authentic!

Lianne Picot and Karen Dietz, business story professionals, talk about recent articles about the problems with authenticity.
Karen Dietz's insight:

I'm embarrassed to say that I've sat on this video chat that Lianne Picot and I made together many moons ago. It took me FOREVER to do the quick edits -- which you know are never quick.

 

In this Google Hangout we tackle storytelling and authenticity. We got ticked off at several articles in HBR last year on authenticity and some of the things said. We talk about the few good points we do like in the article, and then chat about why the posts sow more confusion than clarity. Hopefully we clear things up a bit.

  

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Game of Thrones: Storytelling Lessons For PowerPoint

Lessons in Persuasive Language from The Game of Thrones
Karen Dietz's insight:

Whether you are into Game Of Thrones or not, this presentation is a hoot! And so accurate!

 

I smiled all the way through the slides. My colleagues at the Hoffman Agency have once again put a fabulous piece together -- truths wrapped in humor. Love it.

 

Watch this, chuckle, then get with the program!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Phenomenon of Humans of New York: Storytelling Ethics?

The Phenomenon of Humans of New York: Storytelling Ethics? | Just Story It! Biz Storytelling | Scoop.it

"This raises the question: is it exploitative for someone to become popular at the hands of sometimes-marginalized groups? I will touch upon Stanton’s systems of compensation and charity, but that does not take away from the general unsettling nature of sharing one’s stories, particularly for marginalized individuals, and not having a direct, uniform source of tangible compensation for every person."

Karen Dietz's insight:

I ran across this article today and it immediately caught my eye because the topic is so rarely discussed. I know that the Humans Of New York project is wildly popular, and yet the author of this posts asks some very important questions about the storytelling going on.

 

Emily Jenab asks questions like, are these stories a way to evoke empathy and ethical questions without responsibility? Is there is an exploitative tone to his work? By presenting raw emotions, and unsettling images, is this enough?

 

Hmmm. Choosing subjects and the lense you capture their experiences through is an ethical choice. Folklorists have long wrestled with experiences of showcasing a traditional musician at a festival, let's say, where fame and notoriety follow. This isn't always a happy ending. 

 

Storytellers find ourselves in similar around the stories we share of people. Jenab finally asks if there's an ethical guide to storytelling. Yes, there is. You can download the best practices for story work here. It's called the Story Work Best Practices Guide For Leaders. I hope it helps in some way.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Easy Visual Storytelling: 6 Quick Tips From the Experts

Easy Visual Storytelling: 6 Quick Tips From the Experts | Just Story It! Biz Storytelling | Scoop.it

Every presentation for a product or service can hugely benefit from a visual story that communicates its purpose, but building an effective one can be tricky. Where do you start? How many words should you include on each slide or frame? What kind of images should you use? Two presentation design experts are here to help: Alison Macondray and Matt Clark of the presentation design agency Alimat Inc. have whittled down their years of experience to six foundational design principles that can easily be applied to any presentation.

Karen Dietz's insight:

Need some simple rules for creating your next PowerPoint presentation? Then use this quick guide. You can also watch the video of the webinar.

 

The entire video is 1 hour long, but the first 35 minutes is the webinar. The rest of the hour is spent on Q&A.

 

There is advice here like "keep it simple" -- which means not only your story but also your visuals and slide layout. Most people still mess this up thinking their slides are fine but in reality the deck is a confusing jungle of too much information. 

 

That's why I like the video because you get to see real examples of what works and doesn't.

 

Use these 6 quick tips for a better presentation, and story on!

 

PS -- many thanks to fellow curator @Baiba Svencafor suggesting this post to me.

 

 

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Selling With Stories: Will Barron interview With Karen Dietz

Full show notes: http://Salesman.Red/107 Karen Dietz joins Will on this episode of the Salesman Podcast to explain the power of story telling in sales. -
Karen Dietz's insight:

Hey everyone,

 

A couple of months ago I was interviewed by sales guru Will Barron over in the UK about increasing sales through storytelling. The interview was published today so I'm thrilled to share it with you.

 

The video is 35 minutes long, and is also available on iTunes for download: https://itunes.apple.com/gb/podcast/salesman-podcast-learn-how/id1007344621

 

We had a great time and Will is a terrific interviewer. Enjoy the show and hope you get some great tips :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Elizabeth Bowden's curator insight, April 26, 2:22 PM
Business stories are used to move people to action. Hollywood stories are only entertaining.
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4 Types Of Startup Stories To Win Investors

4 Types Of Startup Stories To Win Investors | Just Story It! Biz Storytelling | Scoop.it
Investment decisions are supposed to be based on rational analysis. But don't discount the power of a compelling narrative to engage a funder emotionally.
Karen Dietz's insight:

Just yesterday I finished putting together a storytelling program for startups to create their pitch deck. Lots of specific stories are needed in order to create a winning pitch to venture capitalists.

 

Then today this post pops up on my screen. Talk about serendipity! What I like about the article are the 4 story types that a startup can take. Each startup story is unique, yet typically falls into one of these 4 story types.

 

What I don't like about the article is that the original title is "4 Keys To Crafting A Winning Startup Story". It sounds like you are going to get tips for crafting your startup story. The article isn't about that, but it does lay out the 4 types very well.

 

If your are struggling with your startup story, this post will definitely help you. Which story type fits you best?

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Marc Kneepkens's curator insight, April 19, 6:18 PM

Packaging your #funding request is not just about numbers. You're dealing with humans who have emotions. Tell a great #story.

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Virtual Reality Audiences — The Storytelling Guide

The Storyteller's Guide to the Virtual Reality Audience - Stanford d.school - Medium
As VR storytellers, we are charged with molding experience itself into story, and none of our storytelling tools have pr…
Karen Dietz's insight:

Virtual Reality (VR) storytelling is a hot topic today, and this article talks about the latest research in immersive storytelling.

 

It's one thing to use VR at IKEA or Lowe's home improvement stores to test out furniture and designs. It's quite another to share a story in VR. This post shares insights gained from recent research about what works and what doesn't in VR storytelling.

 

Stuff like:

  1. What is the audience's role in VR? It's fascinating what they discover!
  2. How does the position you stand in and the engagement you have in VR impact the effect of the story?
  3. What do visual constraits have on the story experience?

 

VR is a medium that truly changes storytelling. There are lots of opportunities and lots of pitfalls/dangers. Read this article to keep up to date on this trend.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Janet Vasil's curator insight, April 15, 7:48 AM
Excellent research into VR storytelling.
Minna Kilpeläinen's curator insight, April 15, 4:43 PM
"360° is more than full circle. The more complete the environment, the more it resonates."
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This Advice From IDEO's Nicole Kahn Will Transform the Way You Give Presentations

IDEO's Nicole Kahn shares insider tips on how to give killer presentations to any audience for winning results.
Jim Signorelli,Story-Lab's insight:

Great article from IDEO on the use of story as a presentation device.

I especially like the idea of a "Bar Test" in order to ensure that your story is delivered with authenticity.   Too often I see storytellers putting on a show. Instead of using story to make a point, they become the point.  That's why I always say that if you're looking for a business storytelling trainer, don't go to anyone with a theatre backgrond. 

 

There are some other great tips on giving presentations that I wholeheartidly endorse.   

 

This article was curated by Jim Signorelli, President and Founder of Story-Lab.net, conducting business storytelling workshops throughout the U.S.in conjunction with Anecdote based in Australia and the world's  leading business storytelling training organization.

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Jim Signorelli,Story-Lab's curator insight, April 12, 9:39 AM

Great article from IDEO on the use of story as a presentation device.

I especially like the idea of a "Bar Test" in order to ensure that your story is delivered with authenticity.   Too often I see storytellers putting on a show. Instead of using story to make a point, they become the point.  That's why I always say that if you're looking for a business storytelling trainer, don't go to anyone with a theatre backgrond. 

 

There are some other great tips on giving presentations that I wholeheartidly endorse.   

 

This article was curated by Jim Signorelli, President and Founder of Story-Lab.net, conducting business storytelling workshops throughout the U.S.in conjunction with Anecdote based in Australia and the world's  leading business storytelling training organization.

Jim Signorelli,Story-Lab's curator insight, April 12, 9:40 AM

Great article from IDEO on the use of story as a presentation device.

I especially like the idea of a "Bar Test" in order to ensure that your story is delivered with authenticity.   Too often I see storytellers putting on a show. Instead of using story to make a point, they become the point.  That's why I always say that if you're looking for a business storytelling trainer, don't go to anyone with a theatre backgrond. 

 

There are some other great tips on giving presentations that I wholeheartidly endorse.   

 

This article was curated by Jim Signorelli, President and Founder of Story-Lab.net, conducting business storytelling workshops throughout the U.S.in conjunction with Anecdote based in Australia and the world's  leading business storytelling training organization.

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REI's Compelling Storytelling of Customers: Inspirational + Long Form

REI's Compelling Storytelling of Customers: Inspirational + Long Form | Just Story It! Biz Storytelling | Scoop.it
To celebrate its customers' love of hiking and exploring the outdoors, REI launched Every Trail Connects, a series of three six- to eight-minute videos that tell emotional stories from three of America's hiking trails.
Karen Dietz's insight:

The outdoor retailer REI just launched a new campaign which shows storytelling done right. It's a fabulous expression of brand storytelling combined with sharing stories of customers where they are the heroes.

 

What is even more intriguing is the position REI took about creating these videos: they focused on long-form storytelling instead of quickie snapshots. Each video is about 5-6 minutes long, and I couldn't stop watching them.

 

As the company says, if you've got good content and compelling stories that focus on people's passion, your audience will invest more time in you as a company. In other words, they will read your long form stories, and watch your long form videos.

 

Story on REI!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Importance Of Empathy & Storytelling: 9 Points

The Importance Of Empathy & Storytelling: 9 Points | Just Story It! Biz Storytelling | Scoop.it
Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?
Karen Dietz's insight:

Empathy and storytelling is a popular topic these days, and here's another great post about it. 

 

In particular I love the 9 points made about the why and wherefor of empathy, its significance in storytelling, and the results produced. Even better, I really like the examples and research shared.

 

This is a great primer to keep handy. 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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