A couple of years ago, at the final meeting of a storytelling training program, someone asked us, "what did you learn from most, to become such good storytellers?" "Us" meaning Guy - another member...
I love this post! The story kept me engaged, it sparked many similar memories in me, and it's message is right on.
I'm teaching an MBA course right now in business communication/storytelling skills at my students just completed the assignment of creating both success and failure stories about themselves to use in job interviews, etc. They freaked. It's tough enough sometimes to talk right about your successes. Even tougher to open up and share your failures.
What I parlicularly like about what story colleague Limor Shiponi did was teach us how powerful failure stories can be -- and how to tell them in a way that demonstrates our value. That's the real key.
I've admired Limor's work for years --she's an amazing deep thinker about both storytelling and story in business. And I would like to point out that Limor is also one of the designers/speakers at the May 2, 2013 Storyevolution Conference that I scooped yesterday. This article gives us a peek into what is in story for us at that gathering!
Failure stories are one of the most powerful a business can use. And oh how I wish story professionals told more failure stories. Like the time I bombed at a prestigious MBA school :) My lesson: tell them what they really need to know about storytelling; don't try to fit what you know into what they think they want to hear under the guise of "being relevant".
OK -- here's how to read this article:
- As a business professional who want to master failure stories so that even these stories can propel your business forward.
- As a story professional who wants to learn lessons from others in the field.
This is a refreshing article -- and a topic sore neglected in our field. I hope you get a lot out of this article because it is a real gem!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it