Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Scooped by Karen Dietz onto Just Story It |
Scoop.it!
Karen Dietz's insight:
Here is a way to start your weekend -- watching fabulous and inspiring ads that have had a positive impact on the world.
And there are some business lessons here to boot.
Ads you say? My business doesn't do ads! Well, there is still lots to learn here. Like writing down what made each ad effective and then thinking about how you bring that element into your business storytelling.
So go have fun exploring what works in these ads here and working with the ideas you get!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
 Your new post is loading...
Scoop.it!
Tell me if you’ve heard this one before – you’re on a project that was thrust on your stakeholder groups from high above. They were insufficiently consulted during the problem definition phase, and they are now questioning everything during implementation. These stakeholders can’t get the project to be outright cancelled, but they can cause it to be ultimately unsuccessful if they don’t commit to putting their time and energy into ensuring that the solution being developed is appropriately used. Sound familiar? It sure does to me! So what is a leader, manager, consultant to do? Add stories into the mix. I like this article because it directly addresses the difficulties of project management, enrolling people to your cause, and how stories can be one of the remedies applied. The author includes 3 steps to shift the situation and get your projects back on track. If you are stuck -- read this. And if you consult with others, tuck this list in your back pocket to keep your clients & project on track. Read the full article here: http://www.batimes.com/articles/the-power-of-story-in-business-analysis.html This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Karen Dietz's comment,
June 23, 2012 12:39 PM
Glad you like it Jan! Thanks for the comment. Have a great weekend :)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Must have been a difficult choice TED.