Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
Here is a way to start your weekend -- watching fabulous and inspiring ads that have had a positive impact on the world.
And there are some business lessons here to boot.
Ads you say? My business doesn't do ads! Well, there is still lots to learn here. Like writing down what made each ad effective and then thinking about how you bring that element into your business storytelling.
So go have fun exploring what works in these ads here and working with the ideas you get!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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TED Talks William Ury, author of "Getting to Yes," offers an elegant, simple (but not easy) way to create agreement in even the most difficult situations -- from family conflict to, perhaps, the Middle East.
How do you end war and conflict? By finding a different story to share. While this is not about business storytelling per se, it is a fabulous and inspiring video on the power of a story. Perfect for a little weekend inspiration. Story sharing has been recognized as one of the most effective tools in peace and justice work. William Ury talks here about his work negotiating peace in world conflicts and how choosing a different story can make all the difference in the world. If Ury can do this on a global scale, surely we can take lessons here and apply it to our organizational conflicts, and conflicts in our personal lives. May this video inspire you to new heights in your storytelling. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Must have been a difficult choice TED.