Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
Here is a way to start your weekend -- watching fabulous and inspiring ads that have had a positive impact on the world.
And there are some business lessons here to boot.
Ads you say? My business doesn't do ads! Well, there is still lots to learn here. Like writing down what made each ad effective and then thinking about how you bring that element into your business storytelling.
So go have fun exploring what works in these ads here and working with the ideas you get!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories. I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business. The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example! Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Must have been a difficult choice TED.