Business 2 Community Your Fans Want to Know Exactly How You Did It Business 2 Community Allowing a portal into your process, your day-to-day, the story-boarding of what and how you do your work; even more, share extras about the senior and junior...
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All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
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Have you ever gotten lost in the pages of a good book? If so, you may have been more empathetic afterward. According to new research published in PLOS ONE, reading fiction may affect the reader’s empathetic skills over a period of time.
Karen Dietz's insight:
While this article focuses on reading, think of all the biz stories you tell in your content creation across platforms -- blogs, websites, emails, articles, presentations, videos, digital stories, and the like. The results will be the same. And the research holds true for sharing stories in person, too. It is fascinating that the more a listener is engage in a story, the more empathy grows over time. People become more empathetic through storytelling. What's the take-away here for businesses? If you want emotional engagement and people feeling empathy towards you and your company, share stories.
Leaders need to know this when sharing stories about values, vision, change efforts, etc. Marketers need to know this for brand loyalty. Small businesses and entrepreneurs need to know this for relationship sales. This is a very short article with powerful points. Even better, there's a link to the original research so you can really get all the insights. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Karen Dietz's comment,
March 2, 3:42 PM
I agreed Fred. And yes Miklos, I love it when what we know to be true is validated by research.
Kala's comment,
March 4, 10:08 AM
A big thank you for your overall curation work about storytelling! You are the very first one I see doing it so "intelligently", with real added-value :)
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Be bold! Share your biz stories that are all about how you work. People love these kinds of stories. We call them backstories.
What I like about this article is that it's kind of cheeky and fun to read. And the author, Chris Abraham, goes into depth about the advantages of back stories. Plus he gives ideas for the kinds of stories to share. Yeah!
I like this statement, "Allowing a portal into your process, your day-to-day, the story-boarding of what and how you do your work; even more, share extras about the senior and junior staff beyond what their bio pages offer — those uptight, controlled, and boring bio pages."
And: "But before you balk, don’t worry: while you might feel like your process may well be mundane, obvious, and boring, it’s new, exciting, and revelatory to everyone else."
My hobby is hand-dyeing silk. When I was selling my hand-dyed silks at art shows, I put together a photo show that I loaded onto an electronic picture frame. I showed the entire process of hand-dyeing -- from selecting colors, to mixing dyes, to manipulating fabric, pouring the dyes, batching overnight, washing out excess dye, and then finishing the beautiful resulting garment for sale. It's a big hit and people loved to hang around the booth and watch the show. Then I was able to talk with them and sell them my pieces! (I'm still dyeing silk, but now creating pieces for clients as part of my biz story work).
Go have fun creating these stories. I know what a blast they are to create.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it