Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...
LOL -- love these 10 commandments to follow when creating/updating your About Page.
Truly, About Pages are one of the most underutilized parts of a website. But your About Page is a fabulous place to share your story, chat about your products/services, and win more business.
I also like how under each commandment in this post, questions are asked to help you figure out how to apply the commandment.
Now then -- DON'T do what CorporateHistory.net has done on their own website:
- Their web pages take awhile to load using Chrome
- This post has no author listed (who wrote this post, anyway??). Hey, we want real people behind posts!
- Their "Our Story" page is not written as an engaging narrative. Time to go back to the drawing board.
- There are no images/visual storytelling in the post -- I had to go find my own. That's not an included commandment, but it should be. Add at least one pic!
Ay yi yi. It's a classic case of 'do what I say, not as I do.' Oops, credibility slips! Since their business is all about storytelling, I hope they make these fixes soon.
There is one other Commandment I would offer: Thou shalt not attempt to write your About Page by yourself. It is just too hard to see the forest for the trees. Always get outside help, even if it is just friends and business colleagues giving you feedback and insights.
Despite these modeling flaws, the list is good so keep it handy for easy reference.
If you want more fab info on creating/updaing About Pages, just use the Filter tab near the top of the screen and click on 'aboutpages'.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it