JD Schramm, Stanford GSB lecturer in organizational behavior and director of the Mastery in Communication Initiative, presents this workshop specifically des...
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's comment,
March 2, 3:44 PM
I agree Annette! It would be a wonderful and enriching experience.
DERICK JOSE's comment,
March 9, 7:53 AM
Thanks Karen ... this was a brilliant share ... changed my perspective dramatically ...Keep them coming
Karen Dietz's comment,
March 10, 2:20 PM
Thank you Derick! So glad you found it helpful and I will keep 'em coming :))
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All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
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As they draft a new Comprehensive General Plan, East Palo Alto officials are collecting oral histories of residents — a process praised as a novel approach to…
Karen Dietz's insight:
Love this story! It's about a city using the power of storytelling to chart their future. Hooray! Don't you wish more organizations -- whether businesses, nonprofits, or governments -- would do the same? I know everyone's experience would be much richer with better outcomes, too. My only little criticism of the process the City of East Palo Alto is using are the questions they are asking. They are OK. But if they reaslly wanted stories they would be using story prompts to make sure they really heard stories. The questions they are now using will get them information or opinions and maybe not stories. Instead of asking, "How do you make use of the city's parks?" they could ask, "Tell me about some of the best times you've had in the city's parks..." The first question gets you information like, "We go picnicing, we use the playground, I like running in the park..." If you ask the second question you actually get a very rich story that tells you more. "I really like to run in the park every morning. The scenery is beautiful and I like how the city replants its flowers each season so the park is constantly changing and pleasant to be in. I run with my buddies. It is easy to find parking and we can hang out at the picnic tables afterward." You get the idea. We now have meaningful experiences to help guide decision-making about plant maintenance, parking facilities, places to congregate, etc. that we never would have gotten by asking the first information-based question. So if you plan to do something similar in your organization, focus on the "Art of the Question" and investigate story prompts and the Appreciative Inquiry process for more help. Many thanks to fellow curator Bill Palladino @LocalEconGuy for sending this article my way! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
Karen Dietz's comment,
January 17, 4:30 PM
It certainly does! And it is a much more rewarding experience for all involved.
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I've started watching this 1:38:55 hour video by JD Schramm at Stanford University's business school on concise storytelling and I already know I'm going to love it.
Schramm does a marvelous job teaching storytelling and you can find his first video "How To Tell Your Story For Impact" (it is just as long but excellent) in this curation. Here's the link: http://www.gsb.stanford.edu/news/headlines/schramm_impact_2011.html
Now he is tackling how to make business storytelling short, sweet, and to the point. It's geared towards leaders but anyone will benefit from watching this. Apply these lessons to marketing, branding, content creation, and sales, too.
So sit back and enjoy. I know it is going to be well worth it. If I find it isn't, I'll come back and rewrite this review!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it