Bravo: this is precisely the sort of factual corporate storytelling that might persuade us to buy a bespoke shirt from them. To intrigue us further, we'd love to see diagrams or photos that contrast the details of a shirt from Taylor ...
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Scooped by Karen Dietz onto Just Story It |
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All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
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Via José Carlos
Karen Dietz's insight:
I discovered this from fellow curator Jose and I thought you would find it both interesting and helpful. The bane of storytellers and biz story professionals are decent evaluation tools. We have scant few. I'd say we don't have any at all, but I'm not aware of everything in the universe :) How do you know a story is good? If you hear a less than compelling story, how do you know what's wrong? The same is true for digital stories. And believe me, I view lots of digital stories and pass on most. Now I have some rubrics to help me tell you why. Standard evaluation measures are essential -- they help build consistency and take evaluations out of the land of white-washing or personality contests. These rubrics were developed for teachers, but any business can use them! I hope they help you as you craft your stories, and to know why a story (digital or otherwise) falls flat. Until we have our own Roger & Ebert (so sad they are both gone now), we'll have to find rubrics where we can, eventually develop our own, and keep testing them out and refining them. 
Ozzie Gontang, Ph.D.'s comment,
April 10, 11:12 AM
Here's a nice story from the word-detective: The Latin "rubrica" meant "red ochre" (a clay-like soil used in coloring) or red coloring itself, as used in makeup and dyes ("ruber" being the Latin word for "red").
One of the earliest uses of "rubric" in English, in the late 14th century, was in reference to the practice at the time of printing directions for the conduct of services, as well as other instructions and explanations, in red letters in religious texts. These sections of the text, designed to catch the eye and command the attention of worshipers, were known as "rubrics." This use eventually produced two other senses of "rubric," that of "an explanation or definition" and "a rule or custom of conduct." The use of red ink to draw the reader's attention to important points was widespread in secular works as well, and "rubric" was applied to a chapter title or other heading in a book or manuscript printed in red. By the 19th century, this had produced the figurative meaning of "a designation or category" 
Karen Dietz's comment,
April 10, 4:08 PM
Love the history of the word Ozzie! Thanks for sharing. And I knowing your metaphoric mind, yes, everything out of your mouth is a story :)
Karen Dietz's comment,
April 11, 11:46 AM
Thank you Ken, Cavett, and Jose for your comments! So glad you found it useful :) Have an awesome weekend.
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StoryLab is a new hub for innovation with a big aim: to radically improve public conversation in the U.S. and around the world. Everybody talks about it, but CDS actually knows how to do it. To change the world, you first have to change the story. Here is an organization I think everyone should know about -- the Center for Digital Storytelling (CDS). They have been, and continue to provide world-class training in digital storytelling grounded in the power of a story dynamics to make a difference. They are launching a new project -- StoryLab -- which aims to engage people in changing stories that keep us stuck, limited -- like our political discourse, violence, aids, etc. -- and expressing those stories that eliven and enoble us. Truly great work. So why am I curating this and what has it got to do with business? Well -- imagine applying these same principles and ideas to the stories you share about your business, engaging your organization in this kind of deep story sharing that changes the world, and engaging with customers to create profound partnerships that make a difference. Hmmmm -- I think there are lots of opportunities here and StoryLab is showing us the way. The video on the StoryLab page also mentions supporting the project through donations. That is up to you. I have no affiliation with the Center other than our mutual love of story and its transformative power, and an amazing conversation I had a few years ago with founder Joe Lambert. IMHO, thank heavens they are doing this project. There are so many others in the field of story that also work with story for transformative change. Let's keep hooking up. It is in this spirit that I bring you StoryLab. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Karen Dietz's comment,
September 24, 2012 3:11 PM
Thank you Karen! I'm glad you like the curation :) Have a great week.
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tutorials | lynda.com...by LA Times Journalist Richard Koci Hernandez This is so cool -- using your phone to take photos and then putting them together to create stories to share. Imagine how much fun this could be for a business -- and be really cool marketing. The intro video is well worth watching. This is as series of video tutorials by LA Times photographer and journalist Richard K. Hernandez to teach you how to do great photography via your phone, use apps for editing, and then creating a story to share. He's ditched all of his other equipment and just uses his iphone now. Now here's the bad news -- to get the rest of the tutorials it will cost you $25 for a monthly subscription. But I'm going to do it because I think it will be worth it. Initially I thought -- geez, why bother? Photos of working at my computer will go only so far -- unless I capture my occasional computer meltdowns because technology is giving me fits that day. And photos of work with clients is going to get boring fast, too. So what's a gal to do? Well.....how about a photo story of a work trip, a photo story of a conference, a photo story of my client transformations, a photo story of workshop content & participant stories....hmmmm. Food for thought. I'm sure I'll think of more! What ideas come to your mind for your business? Don't be put off when you link to the page -- it's very boring and when I first went there I wasn't sure what I was looking at. But under the Introduction heading, link on Welcome and that will start the initial video. Have fun creating awesome iphone stories! Delete the scoop?
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If you’re like a lot of startups or small businesses, the typical price for creating a professional explainer video just isn’t in the budget.
Well, this article came at the right time! Here is all you need to know, with all the tools listed, to create your promo video. Simply follow the steps and use the resources the article suggests. Just make sure you are telling a story and you are good to go! Thank you fellow curator Steve Haye for originally scooping this article. Via steve heye Delete the scoop?
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Has the formula for a viral video been discovered? Yes, according to the author. This is another great post from social media guru Jeff Bullas. This is a very thorough article that will have you re-working your business stories so they go viral. The author breaks down the components step by step, with practical ideas for incorporating the actions into your material. Go read this post that takes all the mystery out of what makes a video/story go viral. I'm looking forward to working with his advice and seeing what happens! Delete the scoop?
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It is, to say the least, an imprecise science.
Karen Dietz's insight:
Can you share a digital story and have it go viral? Maybe yes, maybe no. To help us figure this out is a new tool that analyzes videos that have gone viral, determines the elements that made it go viral, and share the results with us. Along with a whole bunch of analytics. I took a brief look at the app and played with it a bit. And I think it is really cool. I chose the characteristics I was looking for in a viral video and then an example popped up so I could watch it. And learn. And gain some ideas/inspiration. Pretty neat. And I got a total kick out of the (Welcome to) The Motherhood video! Don't know if this tool will really result in a better ability to make viral videos, but I certainly think it will help. Go play. Have fun. Your next video just may go viral! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film. Find out more here, http://www.facebook.com... Here's some Friday Fun -- the animated story of LEGO! I wish more companies -- of any size -- would do something similar. I love LEGO and could still happily spend hours building things. Now I know the fascinating story behind it. Which makes me love those plastic bricks all the more. This is a 15 minute video (minus the rolling credits at the end). It's a little long and it could have been told a bit better. I found the narration a bit slow and sing-songy. Sigh. So the execution could use some work. But overlook that and it is still a great story! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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In short, “virality” is a weak metaphor for how content is actually shared, because it downplays the role of the user—the person who will actually choose to share it with their networks. It’s preferable, the authors argue to think about content as “spreadable” instead. Do we want our videos and biz stories to go viral? No, no, no. (Ewww, who wants a virus, anyway?!) Do we want our videos and biz stories to be shareable? Yes, yes, yes! I really like this video and article because it so clearly articulates why 'going viral' can never be a strategy. And it clearly articulates what creates spreadability and how to make sure it happens. Yes! This is the kind of thinking we want that is truly helpful to us all. Watch the video, read the article, and gain the 4 criteria for creating spreadable content. Delete the scoop?
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"As someone who thinks visually, I want to share five tips that I believe will work for anyone who is looking to communicate and influence through a medium that transcends the written word:" If we want to bring visual imagery into our stories as we share them, or share our stories using visual images only, then this article is for you. Basically, the article is all about how to think visually. And we can all do it. Thinking visually is the first step to being able to share our stories in visual formats. It is easy to say, "Create a visual story!" Harder to do, though. So here's your article with 5 steps on how to get better at visual thinking so you can move your text or audio stories into visual pieces. Delete the scoop?
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From curator Jan Gordon: This piece was written by Lauren Fisher for Simply Zesty - Lots of good insights and resources. I'm paraphrasing what caught my attention from the perspective of brand storytelling and how important narrative is in today's marketplace. Fellow curator Jan Gordon found this article and wrote a great review below (she said it all, there's nothing more for me to add!) -- Excerpt:
Social media now as an essential form of communication, another side we don't often consider is its role in the evolution of storytelling. Throughout nearly every society and stage in history, storytelling has had a crucial role to play.
How this applies to social media
**we are now all storytellers, telling a story about ourselves through social media that plays a crucial role in the way in which others perceive us, but also, interestingly, how our own lives are preserved.
Here's my takeaway:
**It's important for brands to tell stories that speak to their consumer's needs and core values. Stories that are constantly evolving and living in real time because of digital technology and social networking .
**Stories become conversations that can lead to transactions and brand loyalty
Those brands or individuals that are succeeding the most in social media are those that are able to tell the best stories through digital means, in the most interesting ways.
Some people understand this better than others. Some for example understand the need to constantly create new ‘chapters’ in the story, to use social media constantly to share and create information so that our own personal timelines or stories consistently grow and provide entertainment.
Not only building up a more complete history of ourselves, but a more adept form of entertainment at the time. In just a few years we will have mastered the art of social media and that means we will have become masters of storytelling.
********The consequences of this for society are wide-reaching and most importantly, fundamental for connecting societies and individuals in a completely new way.
Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"
Read full article here: [http://bit.ly/vjd2fw] Via Gregg Morris, janlgordon 
janlgordon's comment,
November 20, 2011 10:29 AM
Hi Gregg, This piece is a real gem, thanks for sharing it!
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Examples and reviews like these are so helpful -- I wish I could find more to share with you.
Tauylor Stitch is a company making shirts. They have a website.
CorporateHistory.net reviewed their 'About Us' page. And gives the company several grades:
Learn what they did to earn a B for telling their story, and what they could do better. And how'd they wind up with a 'C' for personality??!!
Compare your story to theirs to see what grade you might receive!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it