These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.
I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu
And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business.
The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example!
Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Top curators Baiba Svenca and Robin Good found this cool app and I think it's important for you to know about too.
How amazing would it be when giving a presentation and sharing your biz stories via PowerPoint to have those in the room going through your material on their phones or ipads?
Or pity the person in the back of the room who can't see your slides well enough to follow along.
And the app can also still project on a screen if you want it to. So it's the best of the old and something new too.
The pricing however is steep. If you want to use the app with just one person it's free. Like we'd really need that when talking one-to-one with someone. If you want to shell our $50 for 6 months, or $80 bucks for a year, you can broadcast simultaneously to 50 people.
If you do a lot of speaking, you might want to check it out.
So this could be the coolest thing since sliced bread, or a dud -- depending on your business. Regardless, I still like the idea!
Thanks Baiba and Robin for finding this app and sharing.