Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Scooped by Karen Dietz onto Just Story It |
Scoop.it!
Karen Dietz's insight:
When finessing your biz stories and creating content using stories, I love what both the author of the aritcle, Miranda Miller, and Robert Munsch say: "Let your audience love you first."
In other words, don't try to influence anyone to do anything until you have established a relationship and given something of value with your audience first without expectation of an immeditate economic transaction.
A story can be a gift. So can other things. And the author provides some ideas here.
Overall, this is a nice piece with good reminders, and I really like the insights on ways to connect with your audience in order to build your business.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
 Your new post is loading...
Scoop.it!
John Sutter says all of us are geared to help, and the responses to the Boston bombings show that.
Karen Dietz's insight:
The Mister Rogers quote about 'look for the helpers' has gone viral in response to the bombings in Boston. But a missing piece of his message is not making the rounds. I'm on the road now working with clients. Well, this morning in my hotel I was listening to CNN Headline News while cycling through emails. I perked up when they ran the video clip of Mister Rogers where he shares words of wisdom from his mom. Yes, it is about helpers. But what all the other tweets and video clips show is only the beginning of the story. There is an even more important message that Mister Rogers conveys!! I really like the clip shared here by CNN because it also talks about how the media can share more rounded stories. In the hunt for heroes (because we are slaves to the Hero's Journey), we often forget about sharing stories with the frame of 'community.' Telling the story of helpers and the individual stories of helpers helps us know and understand the power of community. Should I tell you the end of the Mister Rogers quote/story? Nope -- I won't spoil it for you. Watch the video -- it's short -- and get the powerful key message Mister Rogers wants to share with us all. You'll be glad you did. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Karen Dietz's comment,
April 21, 1:42 PM
I appreciate all of your comments and am delighted that you connected to the forgotten key message of the story :)
Ozzie Gontang, Ph.D.'s curator insight,
April 22, 7:51 AM
We are herd/pack animals who call ourselves human beings or social animals. The helpers are people who revert back to their instinct to help a fellow man. Often at peril to their own lives. Often sacrificing their own life to save another. When you look at the derivation of "sacrifice" it is made up of two Latin words "sacra" and "facio" that is "to make holy." Bombshel says it beautifully. This is how I shared the Power of One back in 2010 about a dear friend, Rauni Prittinen King who is the co-founder with Dr. Mimi Guarneri of the Scripps Center for Integrative Medicine. The Power of One united is a force that reunites body/mind/spirit back into the basics of being: human. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
101 Love quotes - Additionally, 1-Love-Quotes has more than two million other easily searchable love quotes, sayings, & proverbs. I love this collection of love quotes and hope you enjoy them too. There is beauty here no matter your relationship status. Happy Valentine's Day :) 
Mydear Valentine's comment,
January 11, 1:01 AM
Thanks for sharing this Karen. You can read the best valentines quotes here : http://www.mydearvalentine.com/valentine-quotes/
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
People keep asking me for my favorite quotes about stories or storytelling that are applicable for business, so I finally put my favorites together.
I didn't select those I've seen on Twitter so hopefully you'll find some new material here to stimulate your thinking, or use in your next business presentation.
Enjoy! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
|
|
|
Scooped by Karen Dietz |
Scoop.it!
Love these quotes about business storytelling! Some are familiar and there are a few new ones here.
I also appreciate the author's coaching work with leaders, helping them articulate the powerful saga of their company.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
A must read about storytelling for Content Marketers
Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact!
Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.