Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
When finessing your biz stories and creating content using stories, I love what both the author of the aritcle, Miranda Miller, and Robert Munsch say: "Let your audience love you first."
In other words, don't try to influence anyone to do anything until you have established a relationship and given something of value with your audience first without expectation of an immeditate economic transaction.
A story can be a gift. So can other things. And the author provides some ideas here.
Overall, this is a nice piece with good reminders, and I really like the insights on ways to connect with your audience in order to build your business.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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![5 Content Formats [for your biz stories] to Help You Rock Mobile in 2012 | Just Story It | Scoop.it](http://img.scoop.it/qLTtUF8ihPKok0xErDJnSjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This post was written by Cory Eridon for Hubspot and shared by my fellow curator Jan Gordon who comments below. I decided to bring this into the Just Story It curated content because mobile rocks and it opens up a whole new way for us to share our business stories. Each of the 5 content formats are perfect venues for story sharing. So start making those mobile marketing plans for 2012!
Intro: Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.
Before we get to the content types, here are some exciting stats on the growth of mobile.....
**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.
**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,
**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million
The 5 content types for mobile are: How can you incorporate them into your marketing mix?
*Infographics (see articles on this in the Just Story It curated content) *ebooks *cartoons (see the article on graphic storytelling in the Just Story It curated content) *video (see articles on digital storytelling in the Just Story It curated content) *podcasts
Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"
Read full article here: [http://bit.ly/tcIsrC] Via janlgordon Delete the scoop?
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A must read about storytelling for Content Marketers
Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact!
Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.