Story as a catalyst for meaning & purpose.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Scooped by Karen Dietz onto Just Story It |
Scoop.it!
Karen Dietz's insight:
Ahhh -- really good insights and points here in this article by Gunther Sonnenfeld that expands our typical ways of working with stories in business (transactional storytelling), and how we need to shift to transformational storytelling.
Stories provide meaning and purpose, as the above text says. Even when told for transactional purposes. But there is no reason for organizations not to also claim the higher ground.
This is a thoughtful article that touches on a few fundamental truths about storytelling, and calling us to think/act more deeply about the story work we do.
And I like the visual chart that comes along with it also!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
 Your new post is loading...
Scoop.it!
After two months of use, we’ve learned to our sorrow that EMRs don’t tell us stories that make cognitive sense. For years we've suffered from 'death by PowerPoint' as people's thinking and experience was forced into this limited computerized framework for transfering knowledge. Now physicians are facing a similar problem. That's because we think of knowledge as discrete pieces of information instead of knowing that knowledge is best conveyed through stories and rich media imbedded with layered meanings. Oh, when will we learn? Patients ARE stories. You would think that with all the work going on in storytelling these days (social media, marketing, branding, sales, leadership, agile software development, architecture, education, training, teamwork, and other business applications) someone somewhere would get the idea that Electronic Medical Records (EMR) should allow for story capture. Oh well. OK, I'll get off my soap box now. To really understand the beauty and the warts of EMR and its connection to storytelling, read this article. Maybe you'll be the one with the breakthrough idea and be the next mega-millionare for solving this problem! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Insightful read that goes deeper on storytelling's appeal.
We talk about how to spread our influence and how to build audience for our message. Story seems to me to be one excellent way for doing that.
The power of stories to help shift our thinking and facilitate real change.