How to shape and share a compelling story of your organization's founding.
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Scooped by Karen Dietz onto Just Story It |
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Wait wait -- this does apply to business!
Do you ever have to instruct customers in the use of your product or how to use your service? Transfer knowledge about your product/service in any way? If you do, then this article applies to you.
I like how the author gets us thinking about yet another application for business storytelling -- any educating we need to do with our customers, vendors, suppliers, etc.
There's good content about why telling stories in these situations is important, how to write a good story, and then gives ideas about moving that story into 5 different types of media. Delete the scoop?
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Have trouble telling your founding story? Then this article will definitely help.
Written for nonprofits, it is just as relevant and helpful for for-profit businesses.
I really like how the author, Nancy Schwartz, lays out the steps.
If you need to create your founding story, or beef up your existing one, there are good tips here to get you on the right track.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it