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All the best info on storytelling to lead and grow your biz
Curated by Karen Dietz
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Rescooped by Karen Dietz from Story Selling onto Just Story It
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Visual Storytelling: The Key Weapon to Content Marketing

Visual Storytelling: The Key Weapon to Content Marketing | Just Story It | Scoop.it

"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online."

 

"This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers."

 

"As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling."


Via Ken Jondahl
Karen Dietz's insight:

These videos are terrific examples of how businesses have applied 8 basic plots to create effective visual stories that define their brand. Enjoy!

Karen Dietz's comment, February 2, 8:41 PM
Many thanks for the shout-out Mike! Have an awesome day :)
Dolly Bhasin 's curator insight, February 2, 11:41 PM

The most potent tool for WORK PLACE learning tool too! specially in the knowledge and the sharing economy!

Mike Ellsworth's comment, February 3, 5:27 PM
Firas, thanks for the reScoop!
  All the best info on storytelling to lead and grow your biz.                            Contact us today! (619) 235-0052
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Rescooped by Karen Dietz from Stories - an experience for your audience -
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Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change.

Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change. | Just Story It | Scoop.it
TFI Sandbox is an initiative of the Tribeca Film Institute's New Media Fund. Bringing storytelling, technology and design together to innovate in the field, inspire audiences and create impact.

Via siobhan-o-flynn, Hans Heesterbeek
Karen Dietz's insight:

What an inspiring 2min+ video about art, storytelling, business and social change through the Tribeca Film Festival.


Listen to Ingrid Kopp, Director Digital Initiatives, from the Tribeca Film Institute talk about the exciting work they are doing with collaborative storytelling and the impact they are seeking on social issues.


Then check out the other videos for more inspiration. What a way to start the weekend!


Thanks Hans Hesteerbeek for originally curating this article for his curation "Stories--an experience for your audience"!

Karen Dietz's comment, February 24, 3:04 PM
Thank you Ozzie! I really enjoy your scoop.it.
Moya Sayer-Jones's curator insight, March 6, 6:31 AM

Just wishing I lived in New York! Lots of great viewing here.

Carol Stockall's curator insight, March 12, 12:30 PM

Storytelling is such a powerful vehicle for change!

Scooped by Karen Dietz
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Change: Viral Business Transformation Through Stories

Change: Viral Business Transformation Through Stories | Just Story It | Scoop.it
There are countless books, articles and papers on change and transformation management. Common for most of them is that their underlying premise is one of top-down management control. I have now come across an entirely different approach.


Change is in the air and oh, how I love this article about a newer model for getting organizational change done -- Viral Change!


When a company starts working with stories, it requires re-thinking current models because the dynamics of storytelling (i.e memory, simulation, conversation, listening, sharing, ethics, etc.) demand different models and implementation strategies. 


This article very clearly spells out why most org change efforts fail, and the different thinking/models that we need in order to be successful.  That is because stories are key to change success but they won't work as well in our current approaches.


The author discusses the 1) two worlds of change management, 2) a change model focused on behaviors, 3) selecting change agents, and 4) using storytelling.


There is a book cited "Homo Imitans" by Dr. Herrero Leandro -- looks like I'm ordering a new addition to my library!

Karen Dietz's comment, March 1, 2012 11:41 AM
Thank you for re-scooping the article! Have a great weekend coming up :)
Scooped by Karen Dietz
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Why Collaborative Storytelling Is The Future Of Marketing | Fast Company

Why Collaborative Storytelling Is The Future Of Marketing | Fast Company | Just Story It | Scoop.it

For the last decade or so, there’s been a gradual shift in how marketers think about stories. Beyond thinking about how the brand tells the story, they’re increasingly focused on how people share the story of the brand.


What is the future of business storytelling? It's not story sharing. It's story making!


This is a quick article by John Coleman about the shift in marketing away from storytelling (past) to story sharing (present) to story making (future).


He's got some good points here and shares ideas about how this is going to manifest.


Enjoy this perspective and then start thinking about how you can make this shift.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Rescooped by Karen Dietz from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Pinterest is Great for All Types of Professionals - Here's Why

Pinterest is Great for All Types of Professionals - Here's Why | Just Story It | Scoop.it

This piece was written by Carolyn Elefant for Smallfirminnovation and she has some very interesting suggestions for professionals and how they can take advantage of this exciting new site.

 

And review below was written by fellow curator Jan Gordon on her new Scoop.it curated content called Pinterest Watch. I've added this to the collection here because it looks like Pinterest is going to be a great visual storytelling tool.  I've already signed up for an invitation and can't wait to get started. 

 

Pinterest is definitely not going away anytime soon, I've been on here for a week and it's a whole new way connecting with people through points of interest by sharing topics that tell a story about your business. It's a wonderful way of interacting with them without being intrusive while observing who your customers and seeing how  you can might be of service to them.

 

Here are a few great tips that caught my attention:

 

Depending upon your practice focus, Pinterest can provide a similar source of content.

 

**For example, if you represent small business owners, you might create a board for low-cost office products.

 

**If you work with families with children with special needs, you could aggregate educational toys and products that might help overwhelmed parents alleviate stress.

 

**As you take a look around Pinterest, you’re sure to come up with ideas that work for you.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/yze3vV]

 


Via janlgordon
Rowan Norrie's comment, January 13, 2012 6:45 AM
Looks interesting Karen. Have signed up, so see how it goes.
Karen Dietz's comment, January 13, 2012 11:07 AM
Yeah, can't wait to get started and share what I learn, along with my pinned pages. Stay tuned!