Are these stories important to tell? Yes. If done right, storytelling is public education that has the power to change societies.
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Maybe sometimes we should be story facilitators and help others tell their own stories instead of doing it for them. Enter participatory storytelling, whereby participants learn about narrative and use technology to produce their own media. By giving them control, we get a genuine storyteller’s perspective, plus they’re empowered through participation, not representation—which is the only solution to marginalization anyway.
Via Gregg Morris
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Love this article that talks about the importance of letting your constituents (nonprofit) and by extension, your customers (for profit) tell their own stories in their own words.
I can't emphasize how important this is. Read this short article for fabulous advice and to stimulate your thinking.
Thank you Gregg Morris for originally scooping this article and sharing it!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it