Just Story It! Biz Storytelling
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Participation, Not Marginalization: Using People's Stories for Social Good

Participation, Not Marginalization: Using People's Stories for Social Good | Just Story It! Biz Storytelling | Scoop.it

Are these stories important to tell? Yes. If done right, storytelling is public education that has the power to change societies.


...


Maybe sometimes we should be story facilitators and help others tell their own stories instead of doing it for them. Enter participatory storytelling, whereby participants learn about narrative and use technology to produce their own media. By giving them control, we get a genuine storyteller’s perspective, plus they’re empowered through participation, not representation—which is the only solution to marginalization anyway.



Via Gregg Morris
Karen Dietz's insight:

Love this article that talks about the importance of letting your constituents (nonprofit) and by extension, your customers (for profit) tell their own stories in their own words.


I can't emphasize how important this is. Read this short article for fabulous advice and to stimulate your thinking.


Thank you Gregg Morris for originally scooping this article and sharing it!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Karen Dietz's comment, February 18, 2013 12:06 PM
Excellent points Daniel!
Gregg Morris's comment, February 18, 2013 1:38 PM
As Karen said, they certainly are.
soulemane elias's comment, March 19, 2013 5:24 PM
yes ! I think also
Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
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About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It! Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to work with stories in leadership, org culture, key business functions, and the like. 

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I'm the author of the bestselling book Business Storytelling For Dummies (with Lori Silverman) and an original in the field of business storytelling. Based on my 20+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message at linkedin.com/in/karendietz and I'll respond.

 

How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, and to sign up for my newsletter to receive your free "What The Heck Is A Story?!" guide. Don't forget to connect with me on Twitter, Facebook, and LinkedIn, too. See you around the storytelling 'hood.

 

Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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The Danger Of Frothy Startup Stories From The Man Who Made Tech Co's Famous

The Danger Of Frothy Startup Stories From The Man Who Made Tech Co's Famous | Just Story It! Biz Storytelling | Scoop.it
Regis McKenna, Silicon Valley’s cultural shaman, explains why many startups (*cough* Uber) find it hard to live up to their brand stories.
Karen Dietz's insight:

What a fab post about branding, corporate narratives, and what makes them successful

 

As Regis McKenna says, brand is a memory. He's getting at the dynamics of the story experience here, and the impact of story on corporate culture -- not simplistic messaging. What I love about this article are the points he makes about tech titans like Apple, Intel, Toyota and others who have a corporate narrative that reflects who they are.

 

I also like how he points to HP as a company that lost its narrative, and lost its way in the marketplace.

 

There are many more insights here about startup stories, serial entrepreneurs, pivoting your story when needed, and the link between corporate narratives and success.

 

This is an interview and quick to read, yet full of meaty material.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Everett Bowes's curator insight, March 7, 11:18 PM

What a fab post about branding, corporate narratives, and what makes them successful

 

As Regis McKenna says, brand is a memory. He's getting at the dynamics of the story experience here, and the impact of story on corporate culture -- not simplistic messaging. What I love about this article are the points he makes about tech titans like Apple, Intel, Toyota and others who have a corporate narrative that reflects who they are.

 

I also like how he points to HP as a company that lost its narrative, and lost its way in the marketplace.

 

There are many more insights here about startup stories, serial entrepreneurs, pivoting your story when needed, and the link between corporate narratives and success.

 

This is an interview and quick to read, yet full of meaty material.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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We Want More Innovation! What Business Leaders Really Mean When They Say This & It's Link To Storytelling

We Want More Innovation! What Business Leaders Really Mean When They Say This & It's Link To Storytelling | Just Story It! Biz Storytelling | Scoop.it
Creative breakthroughs are driven by your team's ability to truly understand the people they serve.
Karen Dietz's insight:

OK -- this article points out an essential ingredient that drives innovation in companies.

 

It's not teamwork. It's not design principles. It's not collaboration. It's not genius talent. Nope -- it's a dynamic that is underneath all of these.

 

So what is it? Empathy! I love the research cited here because the link between innovation and empathy is not obvious. The examples share here are solid, too.

 

And of course, what is the fastest, most efficient way to build empathy? Through story sharing. That's the critical role of storytelling. Here's the formula:

 

innovation = empathy through storytelling

 

I'm sure my math folks could come up with a real mathematical formula :)

 

Dig into this post to get all the goodies.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Your Leadership, Storytelling and The Power of Meaning

Your Leadership, Storytelling and The Power of Meaning | Just Story It! Biz Storytelling | Scoop.it

What makes life meaningful for you?

Writer Emily Esfahani Smith has dedicated her latest book to answering that question, and an entire chapter to the role of storytelling. She interviewed our Artistic Director, Catherine Burns, to learn about the story crafting process.

Karen Dietz's insight:

Here's what I like about this post -- it shares a true story about how transformative telling your story can be.

 

The premise of the article is to talk about the book The Power Of Meaning by Emily Esfahani Smith, which I just bought. Both the story and the book explain how being coached in telling your stories can radically change your world.

 

I've experienced this with every single coaching client I've worked with since I began coaching leaders in storytelling in 2001.

 

Go read the post so you can understand why, then story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

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Transformational Storytelling: The Real “State of Power” is Culture

Transformational Storytelling: The Real “State of Power” is Culture | Just Story It! Biz Storytelling | Scoop.it
A growing number of people have been connecting the dots across issues ranging from political corruption and biased corporate media to anti-science propaganda promoted by the fossil fuel industry and…
Karen Dietz's insight:

Part of my Transformational Storytelling System for businesses and leaders focuses on the ability to use storytelling to transform yourself, your company, your community -- or bigger systems like the world.

 

In order to be effective in transforming culture/community/world, awareness needs to be built around the narratives regarding business, economics, debt, power, etc. that we are all immersed in.

 

Here's a blog post that really starts talking about these narratives, offers ideas for creating shifts, and an approach to use. It's just an overview, but there are links to follow and explore more.

 

Want to make a bigger impact and leave a lasting legacy? Then dig into this article. Just be prepared to confront the uncomfortable...

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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jessica benton's curator insight, February 23, 2:52 PM
This relates to what we have discussed in class about culture because it mentions that the people are separated into different categories that are set by wealth and also by what the believe. I believe this article is very insightful about what the true meaning of proverty being reduced was just a fix. It is set at a superficial level. Also it talks about how it will have a "design science" for social change which i find very intriguing.
Hunter Reynolds's curator insight, February 27, 4:38 PM
We are all a part in our culture and this really relates to our chapter. I thought that this article had a good message that we are a part in our culture. This is an obvious thought but a true one. We can make changes if we work hard enough. This relates to our unit because we are learning about different cultures and everyone there is a part of it.
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20 Fab Ways to Actually Tell Your Stories On Social Media

20 Fab Ways to Actually Tell Your Stories On Social Media | Just Story It! Biz Storytelling | Scoop.it
Is it possible to narrate a story with social media posts that are supposed to be short and sweet? Yes! Here're 20 creative social media storytelling ideas.
Karen Dietz's insight:

In all my years of curating, I've looked at tons of articles promoting storytelling on social media. The problem? The posts are not really about storytelling. They are about photo sharing, 140-character opinions, posting links, and anything else you can think of. There's been mention of your collective tweets/posts/photos adding up to "your story" -- but that's a vague notion at best. None of this is really helpful.

 

Finally Alfred Lua from Buffer has written an intelligent piece that really does talk about storytelling -- yes, real stories -- and how to do it on different social media platforms. Yay!

 

Go grab these ideas and start having a field day sharing your stories.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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donhornsby's curator insight, February 23, 9:22 AM
Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? 

It turns out there are many ways to use social media for storytelling!
 
Janet Vasil's curator insight, February 23, 3:22 PM
Storytelling idea for social media posts, not just headlines.
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Your Origin Story: What We Can Learn From a Super Bowl Commercial

Your Origin Story: What We Can Learn From a Super Bowl Commercial | Just Story It! Biz Storytelling | Scoop.it

I was spellbound. “Man…I want to see this movie,” I thought, and looked forward to sending the link to a couple of friends who I also knew would be touched by this stirring story unfolding before my

Karen Dietz's insight:

Here's an example of a company's Origin Story. This is one of the 6 Signature Stories every company needs to tell about itself. 

 

Here Anheuser-Busch shares just a piece of its Origin Story in this Super Bowl ad. We only get a piece because it is an ad. Obviously, there's more to share about how the company got started, and this short piece entices you to want more.

 

Thank you to colleague David Lee of www.HumanNatureAtWork.com for sending this to me.

 

What's your Origin Story?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Finding Common Ground From The World Of Storytelling

Finding Common Ground From The World Of Storytelling | Just Story It! Biz Storytelling | Scoop.it

"As I pondered these questions for my own best response to the current conflicts we face, I looked at the JIT Core Values on the wall in my office; values that lie at the foundation of how we strive to engage with each other, connect with our diverse volunteers, and create partnerships with the young people we serve."

Karen Dietz's insight:

Two things happened to be today so far: an amazing conversation with my Mastermind group about taking Purposeful Action as business leaders, and then an email I received from one of my clients, Don Wells, Executive Director of Just In Time For Foster Youth.

 

Don shares the values of his organization and shows us how they can be used as guideposts for navigating today's realities. 

 

What I love is his connecting his organization's values to real-world national events, and a productive mindset for ALL of us going forward together. This is leadership and influence in action.

 

I was so inspired by both events that I've written a blog post sharing Don's wisdom, and offering a few practical steps to take in addition.

 

I hope you enjoy both.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling & Leadership: Ways Through The Authenticity Paradox

Storytelling & Leadership: Ways Through The Authenticity Paradox | Just Story It! Biz Storytelling | Scoop.it
Why feeling like a fake can be a sign of growth
Karen Dietz's insight:

The author of this HBR article, Herminia Ibarra, makes some very good points about authenticity and leadership -- and how getting stuck in your story can hinder your rise in the ranks.

 

Being authentic in your storytelling is critical. But there are elements to be aware of.

 

Ibarra talks about how to navigate authenticity and its relationship to leadership growth. It's a very thorough discussion with lots of insights about the problem and suggested solutions. I know you will get a lot out of this evergreen post.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling battles and healing a divided America

How can the US recover after the negative, partisan presidential election of 2016? Social psychologist Jonathan Haidt studies the morals that form the basi
Karen Dietz's insight:

The stories told in this US election were at a fever pitch and we all found ourselves in a battle -- not just disagreement. No matter what you political views are, this TED talk clear explains how ALL individuals can move forward. 

 

This is a profound lesson in leadership storytelling and influence.

 

Here's what I know -- being stuck in being "right", being stuck in your position, won't do a darn thing for you or anyone else except make you more right and everyone else wrong. That's where we get to feel superior, judgemental, prideful, and arrogant. It's the breeding ground of hatred and racism.

 

The personal consequences are steep: power struggles, fighting, pain, distance, and anger/hatred in relationships. Add to that feeling personally deadened, tense, unhappy, imprisoned, used, frustrated, angry, hopeless, or victimized.

 

Yes, stand up for what you believe -- but don't let yourself be a brick wall.

 

We have other choices as Jonathan Haidt lays out. There is "right" on both sides. What I particularly love is Haidt explaining the human psychological and cultural movements that brought us to today. And what to do about it. 

 

You may not be ready today to watch this -- so save it for tomorrow. But do watch it.

 

Think about how you personally want to be these next 4 years. Choose wisely.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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What Makes Great Leaders? Storytelling

What Makes Great Leaders? Storytelling | Just Story It! Biz Storytelling | Scoop.it

I'm sure you've heard this expression: "People leave managers, not
companies."  When you combine this piece of wisdom with the latest research showing 70% of US workers are either not engaged or actively disengaged at work, all I can say is "Yikes!"

Karen Dietz's insight:

Storytelling is not the only answer to what makes great leaders, but it sure counts for a lot.

 

Here's my recent blog post about the 5 ways for leaders to be storytelling for maximum results.

 

I specifically talk about how to implement these 5 ways using different storytelling skills.

 

Enjoy an story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Data Storytelling From Disney -- snore

Data Storytelling From Disney -- snore | Just Story It! Biz Storytelling | Scoop.it
Just like any good Disney film, data needs a narrative structure to help marketers tell the best story.
Karen Dietz's insight:

OK -- this is just dumb. Here's Disney's view of how to do data storytelling for marketers:

 

  1. The story has to have a beginning, middle, and end. Duh.
  2. Focus on understanding the audience (duh) by focusing deeply on demographics & emotional states. Useless information for most data jockeys.
  3. Have the right data. Duh, but sometimes tough to do.

 

OK -- their perspective is all about what they need to know to get audiences to watch their movies. I'm sure it works for them.

 

But for most of us wrestling with data storytelling in business, it's all about:

  1. The 3 kinds of insights you can gain from your data (indications, usefulness, actions)
  2. The process for unearthing these insights
  3. Then how to craft the story so your data can help people make better decisions that lead to making a difference

 

Sometimes these 3 steps are an iterative process that points out you've got to upgrade the data in the first place.

 

Just because Disney says something doesn't mean you should pay attention. Case in point.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

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Brian Yanish - MarketingHits.com's comment, November 3, 2016 9:25 PM
I thought wow insight from a Disney data guy, this should be a good article. Nope, haha analyze the emotional state of a 10 year old. Easy I've done the research. Mom, Dad can you buy me that.
Karen Dietz's comment, November 4, 2016 11:31 AM
Ha ha Brian! You are so right on. See me laughing :))
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Storytelling Is The Path for Learning Leaders Winning Friends + Influencing People

Storytelling Is The Path for Learning Leaders Winning Friends + Influencing People | Just Story It! Biz Storytelling | Scoop.it
Sheer talent will only yield so much problem-solving capability. It’s one reason relationships are so important for business success.

Michael Chavez, CEO of Duke Corporate Education, said leaders needn’t look further than this summer’s Brexit vote as an example of this. Increasingly complex problems will not be easily solved with a purely functional mindset. The relationships people will need to build in the British government moving forward will be far more important than arriving at the right answer when there are many pathways out of the predicament, he explained.

That’s politics, but relationships are no less important in business. Learning leaders in particular have to be strong networkers and collaborators to be effective. Chavez said networking is probably a requirement for the job. If he had to hire a chief learning officer of his own, he said he’d be willing to trade off experience working with learning management systems, for instance, for a proven track record of building relationships based on the work. “Technical expertise in learning is not sufficient — necessary but not sufficient — to drive the kind of learning solutions that organizations need.”

Via David Hain
Karen Dietz's insight:

Here's a great article that thoroughly discusses the steps leaders need to take to create a learning organization. The first step is to become a learning leader yourself. After that there are 6 steps to shift into a learning culture (that is more productive and profitable).

 

What's storytelling got to do with it? It's the way to implement all 6 steps to get to those concrete results. Storytelling is the path. Like most articles, steps are offered, but not the "how". In this case, storytelling can be the powerful "how".

 

But it's really about story dynamics -- the give and take of conversational storytelling. That means leaders need training in how to evoke stories from others, how to listen for stories, and the best ways/timing for giving appreciations. These are covered in Chapter 5 of our book "Business Storytelling For Dummies".

 

On the flip side of the coin is learning storytelling skills to foster authenticity, empathy, transparency, and executive presence.

 

What I love about this article are the examples/case studies they provide. This moves the content from platitudes to real life experiences. 'Gotta love that.

 

Dig into this rich post and start making these changes today.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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David Hain's curator insight, November 1, 2016 4:13 AM

Are you a learning leader? if not, don't expect a learning organisation!

donhornsby's curator insight, November 1, 2016 10:48 AM
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” — Dale Carnegie, “How to Win Friends and Influence People”
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The Best Articles On Why Biz Storytelling Works

The Best Articles On Why Biz Storytelling Works | Just Story It! Biz Storytelling | Scoop.it
When you meet someone for the first time or reconnect with an old friend or go to a dinner party what takes place? Think of any situation where you are interacting with others. We share an anecdote…
Karen Dietz's insight:

Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove.

 

Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

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Everett Bowes's curator insight, March 9, 8:16 AM

Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove.

 

Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

Charlie Dare's curator insight, Today, 6:55 AM
Could it help artists sell anything ?Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove. Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.
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Business storytelling: How it drives finance and economics

Business storytelling: How it drives finance and economics | Just Story It! Biz Storytelling | Scoop.it
History shows us that narratives play an important role in market behaviour. But new research shows that all it takes is a simple story that matches our preconceived notions.
Karen Dietz's insight:

Here's a fascinating article demonstrating very clearly how storytelling shapes our thoughts about the economy and marketplaces.

 

Solid research is shared that shows how narrative drives how we think, feel, and act regarding the economy.

 

It's a cool piece. As the author Brendan Markey-Towler says. "The financial markets are not driven by the “mechanics” of interest rates and money alone. They are driven by one of the most ancient traditions of humanity – stories." People ignore the power of economic and financial stories at their peril.

 

The writer of the article is from Australia, but the principles remain the same no matter what country you live in.

 

Want to get smarter about finance, our economy, political policies, and how to respond? Then get these insights into your brain.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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A CMO's thoughts on why storytelling is dead

A CMO's thoughts on why storytelling is dead | Just Story It! Biz Storytelling | Scoop.it
Mastercard’s global chief marketing and communications officer, Raja Rajamannar, says the brand has shifted its focus from storytelling to story-making.
Karen Dietz's insight:

Well, what a load of malarky. Of course the headline caught my eye. Storytelling is now dead??!!

 

I dug into the article and realized how uninformed these CMO's views are.

 

First, the CMO is equating storytelling with messaging. Yes, 1-way messaging is not as effective as it used to be, which is why he says it's 'dead'. What he doesn't realize is that storytelling is a 2-way street.

 

Another point he makes is that people want experiences, not storytelling (which is messaging in his mind). What he has no clue about is that stories ARE experiences! They are mini-simulations for listeners.

 

When he says Mastercard is now all about focusing on customers creating experiences for themselves, he's really saying that he wants customers to have great experiences with the brand that they can then tell stories about.

 

So storytelling is still incredibly important for Mastercard -- but the CMO doesn't think so.

 

It's junk 'knowledge' like this that hampers companies from really leveraging business storytelling and gaining powerful results. It's crazy that a Chief Marketing Officer is so clueless. Read this post and weep -- and avoid this kind of thinking like the plague.

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Art Jones's curator insight, March 2, 7:12 PM

I respectfully disagree with the Mastercard CMO who say's "Storytelling is Dead".  

 

So here is the deal. We are living at a time when each of us has the amazing power of the smart device in a briefcase, pocket or more likely grasp tightly in our hand. Smart devices have made today's consumer the most empowered consumer ever. Today's consumer has the answer to virtually any question they might ask about any buying decision they might be considering at their fingertips. The truth about the empowered consumer is she is still very engaged by compelling storytelling. Why, because she is human!  

 

Since the beginning of time, humans have been wired to respond to STORY.  Story can call us to take action, story is used to govern, story works because story has the power to change the biology of us humans.

 

Neuroscientist studying story, tell us their research shows when we hear happy, empathetic or stressful stories our body releases a different hormone for each story type. So, we have scientific proof that story has the ability to change the biology in humans.

 

Story has not lost it's ability to affect the hormones that flow through our bloodstream, as such story has not lost it's ability to call us to action.  Our easy access to information and our ability to at the drop of a hat  produce our own compelling stories, is what's new.  We have become pretty good producers of stories and perhaps because of our always on existence we have become a wee bit story jaded.  

 

The way humans respond to story has not changed. Story remains a powerful force for humans to reckon with.

 

  • So, is storytelling dead? NO. 
  • Has the way an audience intrinsically responds to story changed? NO, humans are wired to respond to story.
  • Do audiences expect more from the modern day storytellers? YES! Today we want to be collaborators and co-creators of the brand story.

 

We've come a long way from the days of stone tablets, quill pens and the Guttenberg Press. The technology for telling stories may constantly evolve yet as long as we are human (vs. augmented humans) story will have the powerful impact it always has. 

 

"Storytelling is dead, long live storytelling"

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I agree: Investors Beware The Seduction Of Stories

I agree: Investors Beware The Seduction Of Stories | Just Story It! Biz Storytelling | Scoop.it
In the investing world, stories can prove especially dangerous, and can even serve to kick start a multitude of other firmly embedded behavioral biases, , investors, personal finance, banking, private equity
Karen Dietz's insight:

I can hardly believe that I'm curating this article on how not to get sucked into stories!. But here it is.

 

With claims of "fake news", lies, paid protesters, and the like making today's headlines I think we are all being confronted with questions about what's real, authenticity, and better ways of being human beings. The dynamic is called "over-storying" (1 story is being drowned out by another, and usually not in a good way).

 

Storytelling ethics and best practices are becoming more critical than ever before, particularly because they are being breached on a regular basis. 

 

This post clearly explains distorted narratives about stock market investments, along with tips for how to avoid the stories. It's a quick and great read, and the same advice is applicable across the board.

 

The suggestions are in alignment with what I also teach in my workshops and coaching. And, if you want my storytelling best practices/ethics guide, you can download it here: http://www.juststoryit.com/free-tools-3

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Pre-suasion and change: is this real? 

Pre-suasion and change: is this real?  | Just Story It! Biz Storytelling | Scoop.it
Every leader faces the challenge of leading their organization through change. To beat the high odds of failure during change, Dr. Robert Cialdini offers these insights for how leaders can "pre-suade" those they lead to commit to the journey of change.
Karen Dietz's insight:

If you click through to the actual article you will notice the headline is: "4 Ways Leaders 'Pre-suade" Others To Follow Them Through Difficult Change"

 

Sounds like info you don't want to miss! But what is "pre-suasion" anyway? It's a new term from influence guru Robert Cialdini. But what does it really mean??

 

Hard to tell from this post. What I see is that at its core, it's about knowing the dynamics of storytelling and story sharing. For example, one of the 4 ways in this post is honest conversations about the ups and downs of the proposed change -- as a way to build credibility for your vision. In reality, that's both storytelling, story evoking, and story listening. Not that the post or Cialdini recognizes the full dynamic.

 

The rest of the "ways" are familiar -- except for #3: timing is everything. That's a cool little piece of info about when in the year/quarter/month/week to launch a change effort that I'm going to add into my toolkit.

 

Bottom line: "pre-suasion" is new jargon. But linking storytelling to change is much more complicated than the article suggests. Based on my years of experience with org change, I have written articles about storytelling + change, and have a chart that goes along with it. If you are interested in both, go to my webpage and send me an email making the request: http://www.juststoryit.com/contact/

 

Change is a constant -- let's learn how to really use the dynamics of storytelling to ease our way through it.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Ron McIntyre's curator insight, February 23, 6:45 AM

The important part of this list is #4, find a common ground, because without it change will fail.

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The Origin Story of Atari Founder Nolan Bushnell's Visionary 1980s Tech Incubator

The Origin Story of Atari Founder Nolan Bushnell's Visionary 1980s Tech Incubator | Just Story It! Biz Storytelling | Scoop.it
After bringing us Pong and Chuck E. Cheese's, the legendary entrepreneur built a startup factory that tackled 21st-century ideas with 1980s tech.
Karen Dietz's insight:

Origin Stories come in all shapes and sizes. The post before was all an ad telling Anheuser-Busch's Origin Story. This article is much longer, going into depth about Nolan Bushnell, the origin of Atari, Chuck E Cheese, and other tech companies he founded (yes, the pizza chain had tech roots!).

 

This just goes to show several points:

  1. Even a long story can be engaging
  2. Each Origin Story is unique -- no 2 companies have the same story
  3. Your Origin Story helps define who you are and what makes you unique in the marketplace

 

Enjoy reading this post. Now I just wish I knew more about the Anheuser-Busch Origin story!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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New! Vending Machines That Dispense Short Stories in France

New! Vending Machines That Dispense Short Stories in France | Just Story It! Biz Storytelling | Scoop.it
Eight new vending machines have popped up in the public spaces of Grenoble, France. The vending machines sit near the Alpine city’s town hall, the tourist office, and the libraries, but Grenoble hasn’t suddenly developed a taste for Lay’s potato chips and Snickers bars—these vending machines dispense short stories.
Karen Dietz's insight:

It's the beginning of a new year, and time for some fun! Here's a quick post on a storytelling vending machine in France. Waiting in line? Push a button and get your 1, 2, or 3 minute story (your choice) to read -- FREE!

 

Looking forward to this making it over here to the US soon. Don't you wish we had it now? Thanks to storyteller Connie Reagan Blake for sharing about this in her recent newsletter.

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Storytelling: 27 Inspiring Quotes To Inspire You

Storytelling: 27 Inspiring Quotes To Inspire You | Just Story It! Biz Storytelling | Scoop.it
We're all storytellers. But that doesn't mean we can all tell great stories. These 27 inspiring quotes will help you become a better storyteller.
Karen Dietz's insight:

It's Friday and time for some fun! Here's a post with 27 quotes about storytelling that I found for you.

 

Enjoy these and have a great weekend!

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Awful Storytelling: The Top Four Mistakes Business Leaders Make

Awful Storytelling: The Top Four Mistakes Business Leaders Make | Just Story It! Biz Storytelling | Scoop.it
"Sorry, let me just tell a quick story" is the fastest way to lose your audience before you even begin.
Karen Dietz's insight:

What a great post from my colleague Paul Smith, author of Lead With A Story!

 

Here are 4 mistakes you will never want to make in your storytelling. 

 

The last one is particularly useful: not recognizing a story when you hear one. Yep -- lots of opportunity and money is left on the table because of this one.

 

Read about the other 3 mistakes and remember -- don't go there.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Business Success: The Power of Owning Your Story

Business Success: The Power of Owning Your Story | Just Story It! Biz Storytelling | Scoop.it
We all have parts of our story that are a little more difficult to own up to than others. And, since, as humans, we are wired to avoid pain, we ofte
Karen Dietz's insight:

What a powerful post with invaluable reminders of just what can happen when we really own our stories.

 

I see the transformation that's talked about here all the time with my clients. They are unsure of how to tell their stories. Or some stories remain unfinished and untold because no one was there to help them resolve what happened in their story.

 

But once they are able to find their voice and own their story, amazing things happen: greater confidence, presence, stature, compassion, humility, clarity of purpose, etc. This all leads to more profound results in their business. You may never tell that story to others, yet the effect is the same.

 

We all have stories that we don't own, that keep us from harvesting the results we really want. Time to get to work on those stories :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Getting the most out of data with storytelling

Getting the most out of data with storytelling | Just Story It! Biz Storytelling | Scoop.it
Learn how to use storytelling to make sure everyone on your team can easily understand and act on your research insights.
Karen Dietz's insight:

OK -- here's a much better article on data storytelling than the one I curated yesterday! It helps you move through the process of working with your data using storyboarding. This creates your narrative.

 

I also like the points made about the impact storytelling will have on a product team, suggestions for finding an insight, and how to keep the visuals simple. 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Insight Narrator's curator insight, November 14, 2016 12:49 PM

OK -- here's a much better article on data storytelling than the one I curated yesterday! It helps you move through the process of working with your data using storyboarding. This creates your narrative.

 

I also like the points made about the impact storytelling will have on a product team, suggestions for finding an insight, and how to keep the visuals simple. 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Barbara Ganley's curator insight, December 13, 2016 9:27 AM
data + story -- ya need them both
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Storytelling & Customer Journeys: Let Emotion Be Your Guide

Storytelling & Customer Journeys: Let Emotion Be Your Guide | Just Story It! Biz Storytelling | Scoop.it
A UX gig for a hospital turned into an unexpected insight: in the realm of emotions, digital and bricks and mortar become one.
Karen Dietz's insight:

This is a lengthy article but full of lessons and insights. So it is well worth the read.

 

The two authors start out talking about working with a hospital client to redesign their website using customer journey mapping. They thought they were collecting stories from customers -- but NOT! I keep asking myself, "What were they doing??"

 

Anyway, they finally figured out how to spark actual stories and then the project took off. Here's the gold they finally realized:

 

"When we completed our interviews at the end of the week, we had an incredibly rich number of stories to draw from—so many, in fact, that we were able to craft a digital strategy that went far beyond what the hospital website would do. (Website? We kept saying to ourselves. Who cares about the website?) We realized that in many ways, we were limiting ourselves by thinking about a website strategy, or even a digital strategy. By connecting with the emotional content of the conversations, we started to think about a customer strategy—one that would be medium-agnostic."

 

That is so powerful, in and of itself. But it doesn't stop there. The authors share the entire story of their experiences and insights on this project. It's a great read with lots of lessons we can all apply.

 

For me it demonstrated once again the power of story evoking, storytelling, connection, emotion, and empathy and creates tremendous mind shifts for companies. This article is a keeper.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling Journey: Microsoft's Chief Storyteller Remarkable Adventure

Storytelling Journey: Microsoft's Chief Storyteller Remarkable Adventure | Just Story It! Biz Storytelling | Scoop.it
"Grounded" is the first word that comes to mind when I reflect back on my conversation with Microsoft's Chief Storyteller, Steve Clayton. Grounded no
Karen Dietz's insight:

What a great post by my friend Karthik Rajan. Do you want to know the journey of Microsoft's Chief Storyteller? I encourage you to read the article because there are great nuggets of wisdom for anyone on this path in organizations.

 

Good job Karthik. I like the ending and I think readers will too :)

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Lisa Evans 's curator insight, November 6, 2016 7:15 AM
Here's how a passion and the knack for storytelling landed Steve Clayton the gig of Chief Storyteller at Microsoft. 
 

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