"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
If you haven't seen this 6 min. video before about how the brain changes when listening to a story, then go watch it now. It's a terrific training tool. The article by Lou Hoffman and the video also talk about the chemicals released in the brain. Thanks Lou!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories. I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business. The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example! Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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It stimulates my curiosity.
Excellent video rescooped from Karen Dietz's site on Storytelling