Free B2B buyer persona development tool Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is
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Scooped by Karen Dietz onto Just Story It |
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All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
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How Big Brands Are Using Supply Chain Storytelling -- MainStreet
Karen Dietz's insight:
Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories. And in the case of many of the examples shown here, the end is actually all about recycling, which then generates a whole new set of stories. Wow -- life cycle stories will keep you busy for awhile and provide a never ending source of stories for your business. I really like the examples shared in this post, along with the additional points the author points to like lessons Levi Strauss learned as it collecting these kinds of stories and what they did about the knowledge they gained, which created even more stories for them. I love it. So expand your thinking beyond "Here's a story about how we make our product" or "Here's a story about how we crafted our process" to "Here are the stories along the entire life-cycle of our product/service." You will continue to keep customers engaged, and learn critical knowledge in the process. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Mike Ellsworth's curator insight,
April 27, 5:30 PM
Karen Dietz' insight: Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories. ME insight: People want to hear your story. Here's a good way to tell it. Delete the scoop?
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How can you increase the storytelling culture within your organization? Here are 11 tips to help you and others in telling the story. Stuck for ideas about where to find stories in your organization? Looking for concrete practical advice for how to support storytelling within your company? Then you are going to love these quick easy tips to get you started! 
Karen Dietz's comment,
March 26, 2012 11:08 PM
Thank you for re-scooping this article Dennis! Have a great week :)
Ken Morrison's comment,
March 27, 2012 5:37 AM
Hi Karen.
Wow! Scoop.it score of 91! I have my students starting their 10-week scoop.it project this week. If you you have a few sentences of advice, I would be glad to pass it on to them. Best wishes. Ken
Karen Dietz's comment,
March 27, 2012 12:58 PM
Hi Ken! Yep, pretty proud of that score :) Here's my advice -- write reviews and add tags. Both are invaluable and make the distinction between an 'aggregator' of information and a curator who carefully selects, reviews, comments, and catalogs the articles to create a meaningful context for readers. Sounds like a fun class! Looking forward to hearing more about it.
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Storytelling can be an effective tool to engage donors or empower volunteers,but finding the right way to collect and capture stories can be a challenge. In the short video,“Methods for Collecting and Using your Nonprofit’s Stories,” Zan McColloch-Lussier from Mixtape Communications,offers some simple, practical tips to help non-profit communicators collect and share stories. I couldn't have said it better. Go watch this 4:45 min. video with quick tips for how to set up a story collection process within your organization. Doing so is what I call "sustainable storytelling" because you are embedding story collection and sharing within the daily work practices of your organization. Creating processes and systems like those shared in this video creates ongoing success with business and nonprofit storytelling. Otherwise, all that money you spent on a biz story workshop or new cool video becomes a mere one-off event -- like vaporware. I hope you get good ideas for your work/organization from watching this! Delete the scoop?
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Digital storytelling and social media have taken the communications world by storm. Bay Area nonprofit EARN, has harnessed these innovative tools to transform and bolster their communications and outreach efforts. EARN leaders walk through their best practices, powering your communications strategy and building your network in the process. Learn to articulate the importance of storytelling and social media to key organizational decisionmakers, begin building a story database and social media presence for your organization and create a strategic communications timeline around an upcoming moment of opportunism. Love this video. It is geared for nonprofits but the same principles apply to any business! The speakers start the typical way, and then quickly stop and move to storytelling. It's a great game-changer to what we typically experience. I really like how the speakers walk us through how they established storytelling as a core competence, and the best practices they've established for themselves that you can also adopt. This video is long (53 minutes) but chock full of great material and insights for applying storytelling to social media, websites, promo material, etc. Delete the scoop?
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I think this article is a bit disjointed and confusing, but I scooped it anyway because of 2 pieces:
Buyer personas are not mentioned in the article, but go grab the free tool.
The list of mistakes is right on. I also like the insights in the section on Story Drivers where author Lee Oden talks about consistency and keeping stories fresh.
There may be other tips and insights you glean as you read the article plus the comments. For me, maybe I just need more coffee today to get my neurons firing!
Let me know your take-aways.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it