Free B2B buyer persona development tool Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is
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Scooped by Karen Dietz onto Just Story It |
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Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by Via Baiba Svenca
Karen Dietz's insight:
I rescooped this from fellow curator Baiba Svenca even though I have curated the original video before. I did so because in this SlideShare presentation, it examines WHY this funny video -- Dumb Ways To Die -- really sticks. It's based on the Heath brother's book "Made To Stick." The presentation was put together by Orsolya Nemes in Budapest, Hungry, who is a consultant / trainer. It's a fabulous primer about how to craft your stories (and other material) so people remember it and repeat it via word-of-mouth marketing. The video is less a story, but it embodies many devices we use in storytelling to make our work memorable and repeatable. You will want to take note of these elements. That's a good thing! So have fun watching the video (it is one of my favorites) and go through the slide presentation to understand why it works so well. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Karen Dietz's comment,
March 19, 12:22 PM
LOL Ken! There are times I find a great article and wish I could have a 'redo' with a client :)
Denyse Drummond-Dunn's curator insight,
March 20, 8:25 AM
Great, if a bit long video included, but presentation is definitely worth a read.
Peter Sampson's curator insight,
April 28, 6:35 PM
Simple, Unexpected, Concrete, Credible, Emotional, Stories Delete the scoop?
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Karen Dietz's insight:
Ooooooooh, what fun to play with! And what a great way to tell a quick business story. I love easy and quick! Write out the dialoge between 2 characters -- your business and a client, for example. Add some music and click play. Then watch the magic happen! Then post it to Google+ or other places. Woo hoo! Thanks Robin Good for finding and sharing this. Life just got easier for us biz storytellers! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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I think this article is a bit disjointed and confusing, but I scooped it anyway because of 2 pieces:
Buyer personas are not mentioned in the article, but go grab the free tool.
The list of mistakes is right on. I also like the insights in the section on Story Drivers where author Lee Oden talks about consistency and keeping stories fresh.
There may be other tips and insights you glean as you read the article plus the comments. For me, maybe I just need more coffee today to get my neurons firing!
Let me know your take-aways.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it