Free B2B buyer persona development tool Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Scooped by Karen Dietz onto Just Story It |
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
 Your new post is loading...
Scoop.it!
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.
Karen Dietz's insight:
If part of your branding is connected to your local place, then are there additional kinds of stories you should be adding to your biz story mix? Absoslutely! And here's the list based on an National Public Radio Facebook experiment. Now this may not be the most sophisticated research ever conducted, but frankly, we need all the help we can get generating ideas for stories for blogs, articles, presentations, and the like. So I'll take ideas where I can get them! And before we go much further, let's ask this question: who wouldn't benefit from stories about your local geographic area into the mix??? My answer? no one. That means everyone could benefit from this post! So can you add stories that explain more about your 'place'? How about 'curiosity stimulators' regarding your location? Or 'topical buzzers'? There are 9 types of stories explained here in this article and I know you will get ideas from reading it. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Jeff Domansky's curator insight,
December 14, 2012 9:19 PM
Karen Dietz shares in excellent analysis and the NPR experiment is well worth reading. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
I think this article is a bit disjointed and confusing, but I scooped it anyway because of 2 pieces:
Buyer personas are not mentioned in the article, but go grab the free tool.
The list of mistakes is right on. I also like the insights in the section on Story Drivers where author Lee Oden talks about consistency and keeping stories fresh.
There may be other tips and insights you glean as you read the article plus the comments. For me, maybe I just need more coffee today to get my neurons firing!
Let me know your take-aways.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it