Free B2B buyer persona development tool Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is
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Scooped by Karen Dietz onto Just Story It |
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All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
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A Polaroid camera is nothing more than bookshelf eye candy if you don't have the magical film to go with it. Which is why The Impossible Project pulle...
Karen Dietz's insight:
Here is a little bit of inspiration for your Friday. It's all about how a couple of crazy guys bought the last Polaroid film factory so that 300 million cameras around the globe could still be used. Now how different is that?! And they succeeded, and are successful. It's a terrific little story. Other than for your own inspiration, how could you use this story? How about when talking with teams about thinking outside the box. Or when working with executives about hidden market opportunities. Or anytime you are dealing with the principles of creativity and innovation. Just a few ideas :) Enjoy this piece and have fun! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Verone Medley Travis's curator insight,
April 14, 5:51 PM
Polaroids bring back a lot of memories for a lot of people. Glad to hear that the magic will continue. 
Karen Dietz's comment,
April 21, 1:44 PM
Yes, I was sad about the demise of Polaroid and so glad there's still life beyond digital photography.
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For the past two years (2011 and 2012), I shared my top 50 business storytelling and communications mantras. As I plan for 2013, I always look to my l...
Karen Dietz's insight:
Love these for some Friday inspiration! Keep these handy to keep you on your best storytelling toes. Thanks Ira Koretsky for putting this list together and keeping us all on track! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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Karen Dietz's insight:
Thank you Hans for this lovely quote and image. It is great to have you as a fellow curator. Happy New Year everyone! Karen Dietz 
Hans Heesterbeek's comment,
December 31, 2012 10:17 AM
Thank you very much Karen, I feel it as a great compliment
Karen Dietz's comment,
December 31, 2012 5:57 PM
My pleasure Hans. It is perfect for today and as we head into 2013!
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We hand-pick the web's best videos about the creative process from some of the world's most talented creative minds.
I stumbled upon this the other day and couldn't wait to share it with you. And I thought Friday would be a great day so you can have a totally inspiring weekend!
I've watched all of these videos and they are awesome. And each one is different. Each has its own unique message/messages about creativity, art, life, and work. Fabulous!
These are keepers and I've added them to my 'favorites' on YouTube so I can go back and dip into them whenever I need a lift.
I hope you enjoy them as much as I do and take away lots of good stuff to incorporate into daily living!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Scooped by Karen Dietz |
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Everyday Champion Advertisements - Nike has launched its newest commercial in time for the 2012 London Olympics entitled ‘Find Your Greatness.’
The idea behind the video is truly inspiring, as it brings to light the fact that greatness can be found in anyone and in any place.
Here's what I love about this latest ad from Nike -- it's subtlety! Earlier in the week I curated an article about marketing and subtlety and storytelling across channels.
Nike is a master of marketing subtlety. While this one example is only about one channel, its marketing and sales messages are still subtle.
Enjoy the ad!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Scooped by Karen Dietz |
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Well, thats how it works. You start thinking about how you spend or sell your life, and you get a kick in the butt or a pat on the back as the case may be. You hear a story, you meet a real hero, and if you’re lucky, a butterfly might even flutter by and remind you of your own beauty and potential to make a difference!
Here's the 2nd article for inspiration on this Wednesday.
Click on the title THE ONION SELLER, THE BASKET MAKER AND AN AMBASSADOR OF KINDNESS
This is a recent post by friend and colleague Bob Kanegis. When I read it I said, "Ahhh yes, this is what work and life is all about. What great reminders."
When I read these 2 quick stories I just loved their beauty, poetry, and wisdom. I hope by reading these you are uplifted and inspired, and leave the post feeling well fed.
Many thanks Bob for these gifts!
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Scooped by Karen Dietz |
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Storytellers: 100 Ways To Spark Inspiration. by Amanda Lewan on March 6, 2013. in Inspiration. Storytelling is about creating an emotional connection.
Karen Dietz's insight:
Need to re-set your brain? I'm dragging today and when I saw this list I found several ways I could rejuvenate my mind and being in the next few hours. Yeah!
Sometimes coffee just doesn't do the trick. So here's an awesome list to dust the cobwebs from your mind, kick into creative gear, and get some story inspiration.
cyneth's curator insight,
March 8, 10:43 PM
52 Ways to Spark Storytelling Inspiration and Creativity
Ignacio Conejo Moreno's curator insight,
March 9, 4:03 AM
100 trucos para despertar la chispa de la inspiración y la creatividad para Storytelling.
Jerry Linnins's curator insight,
March 27, 10:50 AM
Once upon a time...once, when I was at band camp...THERE we were, enemies on the right, enemies on the left, enemies in front, enemies behind. You know what we did?
DId I hook ya with my story? Storytelling is a wonderful technique to get your points across and make people remember them.
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We are all made up of stories Hopefully, the good ones outweigh the bad By the dozens And the mediocre ones… Hopefully they go more than they come. How we live these stories, How we let them ...
Karen Dietz's insight:
We are all made up of stories
Hopefully, the good ones outweigh the bad
By the dozens
And the mediocre ones…
Hopefully they go more than they come.
How we live these stories,
How we let them affect us
How we let the buoy us up
How we let them drag us down
These stories we live
It is up to us how we tell them
There is more to this poem!
Read the rest of the poem along with a few other inspirational thoughts from storyteller Stuart Nager in this very short blog post. It's all good stuff to remember because our business stories act the same!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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It’s tempting to look at pop culture for insight into the zeitgeist, and it’s hard to look at pop culture without seeing a lot of Zombies. This may well not be a coincidence.
Karen Dietz's insight:
This article by Alan Snitow goes right along with the other article I curated today on Anthrocapitalism.
Here Snitow talks about the massive shifts in consumer attitudes/behaviors that are creating shifts in marketing and branding.
The author suggests that one of these huge shifts is away from 'aspiration' marketing, where consumers aspire to buy their way into a better life, to 'inspiration' marketing. Inspiration marketing is focused less on what companies can give, and more on what consumers themselves can achieve. In other words, making customers the hero of the story.
But there is more here to the discussion and I encourage you to read the article. It's not that long and makes great points.
Even better, Snitow shares short videos of companies who have moved from aspirational to inspirational marketing. Perhaps this is what your business needs to do.
And once again, I wonder about the influence of storytelling. Of course stories fit exceedingly well into inspirational marketing.
Yet how much has the awareness, education in, and experiences with stories shaping the conversation and this movement? Maybe it is more of a chicken-and-egg syndrome.
In any event, I find it fascinating that this article and the one on anthrocapitalism show up on the same day but from different sources. And on the same day I received an email newsletter talking about how businesses are now in a post-Demming-process era and now in the era of valueing people in business. And the business was re-defining all of its work to meet this new direction.
Well, certainly these discussions about the value of people over profits in business have been around for years. Only time will tell if trend watchers are actually seeing shifts that will stick, or if we are all just spitting into the wind again.
How will you show up in 2013? Your thoughts?
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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Your story is important.(Digital Storytelling Manifesto | Amanda Lewan http://t.co/bg8gPYMs...)...
Karen Dietz's insight:
Somehow my original review got blown away by computer goblins last night! I know Scoop.it has a new user interface and it looks like they are still working out a few bugs.
So let me tell you why I posted this manifesto -- because it is a great reminder that even our smallest stories have the power to inspire others and change the world. Yes -- change the world.
We often take our stories for granted. We share them in conversation and don't think much of them. But all stories have 'work' to do in the world -- whether they are big hairy audacious stories or quiet little ones.
Print out this poster and keep it handy. It's a terrific reminder of the power of all YOUR stories to make a difference in the world.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Suggested by Giuseppe Mauriello |
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"Storytelling is Us – Homo Narrans. Storytelling is a uniquely human activity that occurs throughout all areas of life."
Hi Karen, thank you so much for appreciation my suggestions to you! I found this article...it seems interesting! Have a great new week! :-)
What a delightful article about storytelling as a tradition, the connection of story to sales, and how you and I are storytellers. This is a piece that will definitely brighten you day!
Thank you to Giuseppe Mauriello for sending me this. Both he and the article are gems.
Bethoux's comment,
August 29, 2012 5:41 AM
Réflexion au passage : Le transmedien ne doit pas perdre de vue qu'il est avant tout un homo narrans.
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TED Talks William Ury, author of "Getting to Yes," offers an elegant, simple (but not easy) way to create agreement in even the most difficult situations -- from family conflict to, perhaps, the Middle East.
How do you end war and conflict? By finding a different story to share.
While this is not about business storytelling per se, it is a fabulous and inspiring video on the power of a story. Perfect for a little weekend inspiration.
Story sharing has been recognized as one of the most effective tools in peace and justice work.
William Ury talks here about his work negotiating peace in world conflicts and how choosing a different story can make all the difference in the world.
If Ury can do this on a global scale, surely we can take lessons here and apply it to our organizational conflicts, and conflicts in our personal lives.
May this video inspire you to new heights in your storytelling.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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I think this article is a bit disjointed and confusing, but I scooped it anyway because of 2 pieces:
Buyer personas are not mentioned in the article, but go grab the free tool.
The list of mistakes is right on. I also like the insights in the section on Story Drivers where author Lee Oden talks about consistency and keeping stories fresh.
There may be other tips and insights you glean as you read the article plus the comments. For me, maybe I just need more coffee today to get my neurons firing!
Let me know your take-aways.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it