The good news is that visual storytelling isn't a high-cost strategy. Consumers aren't looking for the highest-quality visual content. Consumers want stories told in a visual way that encourage, engage, enlighten and entertain.
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Scooped by Karen Dietz onto Just Story It |
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Jeff Domansky's comment,
January 17, 5:15 PM
So true Brian and if we can keep"marketing's" hands off, we can win ;-)
Jeff Domansky's comment,
January 17, 5:16 PM
Karen, totally agree on visuals. On voice, quality gear is critical after a great story of course.
Karen Dietz's comment,
January 17, 5:34 PM
Yeah, the right audio gear is critical for sure. LOL on keeping marketing's hands off! Sooooooo true :)
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Tell me if you’ve heard this one before – you’re on a project that was thrust on your stakeholder groups from high above. They were insufficiently consulted during the problem definition phase, and they are now questioning everything during implementation. These stakeholders can’t get the project to be outright cancelled, but they can cause it to be ultimately unsuccessful if they don’t commit to putting their time and energy into ensuring that the solution being developed is appropriately used. Sound familiar? It sure does to me! So what is a leader, manager, consultant to do? Add stories into the mix. I like this article because it directly addresses the difficulties of project management, enrolling people to your cause, and how stories can be one of the remedies applied. The author includes 3 steps to shift the situation and get your projects back on track. If you are stuck -- read this. And if you consult with others, tuck this list in your back pocket to keep your clients & project on track. Read the full article here: http://www.batimes.com/articles/the-power-of-story-in-business-analysis.html This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Karen Dietz's comment,
June 23, 2012 12:39 PM
Glad you like it Jan! Thanks for the comment. Have a great weekend :)
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Want examples of the different ways companies are using visual storytelling?
Then this article is for you. Enjoy digging in here and getting ideas you can apply to your organization or nonprofit.
And don't forget to read the comments at the end of the blog post -- there are more insights there!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it