The good news is that visual storytelling isn't a high-cost strategy. Consumers aren't looking for the highest-quality visual content. Consumers want stories told in a visual way that encourage, engage, enlighten and entertain.
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Scooped by Karen Dietz onto Just Story It |
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Jeff Domansky's comment,
January 17, 5:15 PM
So true Brian and if we can keep"marketing's" hands off, we can win ;-)
Jeff Domansky's comment,
January 17, 5:16 PM
Karen, totally agree on visuals. On voice, quality gear is critical after a great story of course.
Karen Dietz's comment,
January 17, 5:34 PM
Yeah, the right audio gear is critical for sure. LOL on keeping marketing's hands off! Sooooooo true :)
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In fact, the title makes often the difference if I read or not an article. We have so many sources of information that it has become impossible to read them all. That's why I think that this post is an important article that you should read too. [note Martin Gysler]
How you title your stories as you create your content, blogs, marketing materials and the like is critically important in order to get people to read your material. This post from fellow curator Martin Gysler helps us a lot in crafting compelling titles that promote readability and shareability. Thanks Martin for the article and your review below!
The 80/20 Value of Titles
In my opinion, the elements of writing click worthy titles deserve more attention. In the wonderful marketing book "Made To Stick", the Heath brothers note that any good news or editorial writer may spend 80% of their time crafting the title (or "lead") and then whatever time they have left on the body of the content.
For those familiar with 80/20, what this means is, the size of the title compared to the actual content (and time spent crafting it) disproportionately affects the success of that content. It's one small piece of text with a lot power!
Read more: http://mz.cm/Aeh2Sq Via Martin Gysler Delete the scoop?
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Want examples of the different ways companies are using visual storytelling?
Then this article is for you. Enjoy digging in here and getting ideas you can apply to your organization or nonprofit.
And don't forget to read the comments at the end of the blog post -- there are more insights there!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it