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Scooped by Karen Dietz onto Just Story It |
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All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
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![Why your brain loves music [& stories] | Just Story It | Scoop.it](http://img.scoop.it/1s0_n5UN1fAbA9RPeU1pFzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller.
Karen Dietz's insight:
I love reading about topics related to storytelling and music is definitely one of those. So here is a wonderful article about how our brains and bodies interact with music. And what is going on in the brain regarding music is almost identical to storytelling! I like how the article talks about being overwhelmed by a story (that's happened to me), and talks about the notions of 'pleasant surprise' along with 'thwarted expectation'. And the final point is the kicker: some of the recent studies are too simplistic. As the author Ivan Hewett says, "What we need is a proper dialogue between musicians and scientists; then we might learn something really profound." I agree. Too often the studies are simply validating what we already know to be true. This is a necessary step in the research around both music and storytelling. But I think both Hewett and myself are looking for meatier stuff that delivers that 'pleasant surprise' and more. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Karen Goldfarb Copywriter's curator insight,
May 3, 1:18 PM
We are always trying to work out where the music or copywriting / story is heading, and enjoy the journey even if we're wrong. "There is pleasure even in being deceived." 
Mirjana Podvorac's curator insight,
May 4, 2:08 PM
Some new research on some things teachers have known and used for a long time. Delete the scoop?
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"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"
Karen Dietz's insight:
If you haven't seen this 6 min. video before about how the brain changes when listening to a story, then go watch it now. It's a terrific training tool. The article by Lou Hoffman and the video also talk about the chemicals released in the brain. Thanks Lou! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Ozzie Gontang, Ph.D.'s curator insight,
January 25, 1:35 AM
Excellent video rescooped from Karen Dietz's site on Storytelling Delete the scoop?
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A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.
Karen Dietz's insight:
Hey folks -- what a great article that talk about how dramatically the brain changes when it is engage with a story. It is terrific information for when you want to explain the power of storytelling and why it works so powerfully in communication. Tips for working with stories include exchange giving suggestions for telling stories with others; how to write more persuasively using stories; and a reminder to boil down the complex into the simple via stories. This post is a nice piece and will come in handy -- either to explain storytelling or to stimulate ideas for how to work with stories in your marketing. Keep it around! Thanks go to my friend and story colleague Patti Christiansen for finding this article and sending it to me! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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"The emotionally charged story recounted at the beginning Dr. Paul Zak's film—of a terminally ill two-year-old named Ben and his father—offers a simple yet remarkable case study in how the human brain responds to effective storytelling." Want to know how a dramatic story structure affects our brain chemistry and leads us to make donations? Then watch this very engaging and informative 5 minute video! The video explains several neuroscience research projects that were conducted (don't worry - the video is NOT boring) about the effects a short dramatic story had on people's brains and behavior. And it explains how to structure a story to make the biggest impact. I wish all scientist could do such a great job in explaining their work and its meaning. Enjoy! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Metaphors enrich language; just think, would you rather listen to a singer with a "silky voice" or just a "pleasant voice"? In evoking the smooth feeling of silk, the phrase associates a physical texture with something that has none. Here's a very quick article with a very important message: metaphors that we use in our biz stories actually help listeners feel what we are sharing about. Wow! This goes hand-in-hand with a recent article I scooped on change that talks about when listeners hear stories they are not only seeing pictures, they are simulating the experience. This article also talks about the neuroscience of a powerful storytelling device: metaphor. Enjoy! Delete the scoop?
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The thesis of this study – that storytelling skills gave an evolutionary advantage to our early ancestors – is an original perspective on human development, and in probing how this inheritance affects our modern lives, I draw on ...
Karen Dietz's insight:
In this latest research -- available as a downloadable e-book from the BiteSize science series -- we learn how stories were essential to our evolution. And still are. And that science, scientists, and storytelling are intimately linked. Love that. And who knew there is a new discipline -- the psychology of narrative -- that's investigating all of that? Read this article and e-book through the lense of business. Businesses evolve. Learning more about how stories support evolution -- or not -- would be wise to know about. Turns out metaphor is key. The e-book is $2.99 on Amazon and I am adding it to my library (I have no affiliation with the author or publisher). And then make sure I use this material when working with physicians, engineers, and other science types. I hope you enjoy this latest research. It sounds like it is written in plain language. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Businesses invest billions of dollars annually in market research studies developing and testing new ideas by asking consumers questions they simply can’t answer.
Karen Dietz's insight:
Here is a well-written article on cognitive research and its link to behavior change and storytelling. Whether in business, or as a nonprofit, often we share our stories in order to change behavior. At the lowest level, this is 'buy my stuff.' At the highest level this is about creating greater satisfaction, awareness, and positive social change. This article explains the 7 steps cognitive research has determined influence our behavior. And these are strikingly similar to storytelling: 1) Interrupt the Pattern -- start with the everyday but then something happens and we are in a different place/situation 2) Create Comfort -- add familiary elements 3) Lead the Imagination -- have a plot plus use visual language 4) Shift the Feeling -- from one state to another, using turning points 5) Satisfy the Critical Mind -- include data 6) Change the Associations -- from undesirable to desirable 7) Take Action -- what do you want people to do? The author, Douglas Van Praet, also shares examples with us to illustrate his points. It's an easy yet meaty read and I think you will get a lot out of it. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Roberta Faulhaber's curator insight,
February 8, 5:36 AM
Like the fact that my critical mind can get into the picture! Delete the scoop?
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"So, if people are more likely to respond to a story, why do salespeople try to persuade customers with facts and figures?" Hey folks -- if you want a quick and easy-to-digest post (and free download) of the neuroscience of storytelling, then go grab this article and mini e-book. Author Michael Harris has put all the salient material together for us. It's perfect for trainings and workshops. There are times when you audience does want facts. Just know that the order goes story first, facts second. That way you'll avoid endless debates, as Michael also points out. If you want to dig into this topic more deeply, then read Kendall Haven's book Story Proof for all of the specific studies on storytelling and the brain. Enjoy the rest of your day! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t? Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively. And hooray -- Gregory Ciotti has put together his list of favorite books that help us understand persuasion, influence, change, and stories more deeply. We'll all become more articulate and better at our craft -- whether you are a consultant, storyteller, entrepreneur or CEO. Some of these I've read, some I haven't -- so I can't wait to dig into this list myself. I hope we all learn lots and gain lots of useable insights for our work. Enjoy! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Your Storytelling Brain http://t.co/RQPGybbi via @bigthink - Suggest giving this a look - how are you sharing your business story? Confabulation and narrative coherence -- how our brian works and the significance of stories for our ability to make sense of the world. What a great read and video! The more we know the science behind WHY stories work, the more control we have over the HOW -- art of crafting and sharing our business stories. I'm glad this article came along today! Delete the scoop?
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Well here is a fab post that summarizes biz storytelling into 3 points of view so you can grow your business. If you need a refresher or just some inspiration as 2013 unfolds, you will enjoy this article.
The author Paul Jun sums it up the process of crafting biz stories into results as follows:
Now there are actually 4 parts to Jun's post, not 3. The last one is 'practice'. You get better over time at crafting and sharing your stories. So keep practicing!
As Jun says at the end, "Remind yourself of two things: You can either write content that is dry, safe, and has no personality, or you can write something daring and transparent — something that will shake the floor beneath your reader’s feet. You have this power within you. All you need to do is use it."
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it