Just Story It

Well here is a fab post that summarizes biz storytelling into 3 points of view so you can grow your business. If you need a refresher or just some inspiration as 2013 unfolds, you will enjoy this article.

The author Paul Jun sums it up the process of crafting biz stories into results as follows:

1. Be willing to be vulnerable. He cites Brene Brown's TED talk on vulnerability which is a masterpiece and must-view video for storytellers. Just search this site for Brene Brown and you'll go right to the link. Or click the link in the article :)
2. Share stories -- they enchant your audience. Yep! And I like Jun's story that he shares, along with a link to Seth Godin to explain why biz storytelling is so important.
3. Focus on the why -- not the what. Storytelling is about creating meaning. When you share the 'why' it inspires action. Anwer the few questions he poses and you'll be good to go for crafting stories that people re-share.

Now there are actually 4 parts to Jun's post, not 3. The last one is 'practice'. You get better over time at crafting and sharing your stories. So keep practicing! 

As Jun says at the end, "Remind yourself of two things: You can either write content that is dry, safe, and has no personality, or you can write something daring and transparent — something that will shake the floor beneath your reader’s feet. You have this power within you. All you need to do is use it."

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it