During our recent chat with Breaking Bad creator Vince Gilligan on subject of the fifth and final season of the show, he illuminated several storytelling principles that have helped make the series such a success.
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
Here's a quick article that reminds us to craft or keep our stories fresh by using 3 principles:
- Know your characters well
- Make it your mission to surprise
- Embrace curveballs
So what does this mean for busines storytelling?
- The more you know your customers, the better off your storytelling will be -- because you will be connecting with their needs, desires, and aspirations.
- Surprise and novelty are critical to any story -- don't forget to add these elements to keep your audiences engaged or you will end up boring and undifferentiated in the marketplace.
- Embrace curveballs -- well As Gilligan says, being open to change and constant discovery yields results. That's because as you and your customers change, so your stories need to change also.
There are other insights to this short piece for you to enjoy on this Sunday afternoon.
Many thanks to fellow curator Giuseppe Mauriello for sending me this post!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories. I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business. The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example! Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Interesting ideas that may even apply to the business environment.