Storytelling story-selling content is the new advertising, marketing & PR. It's a harsh new reality all businesses and employees have to face.
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Scooped by Karen Dietz onto Just Story It |
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I can't believe I've had this PDF sitting on my hard drive for quite awhile and haven't shared it with you yet! Thanks to fellow curator Gregg Morris for reminding me I had this excellent file:
CSR--Corporate Social Responsibility. What does that have to do with storytelling? Everything! Because it's really about how to effectively build your business reputation with stories.
Read this well done PDF to discover how you can apply storytelling to building your brand and reputation. Just remember -- you've got to walk your talk for this to reallly work.
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Love this cheeky irreverant post with great insights on marketing, advertising, PR, social media, and storytelling.
Do you know about the 1:10:1 formula? Or the P4 process?
Me neither until I read the article. And they both make tons of sense.
I also like what the author Steve Kayser says, "You got no story. You got no game. You got no game – you got no business."
I also appreciate the books he lists at the end of his article as additional resources.
It's a refreshing post that brought a grin to my face! I hope you enjoy it also.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it