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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
Need some ideas on ways you can use your customer stories?
This is a handly list that will get you started. There were a few I hadn't really considered before.
If you've got customer stories and want to leverage them better, then grab this list.
If you haven't started collecting customer stories yet, then use this list to create a plan -- then go get 'em!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
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The food, wine and company were all excellent, as were the discussions we had as people switched places and mingled around during the courses. Many of these professional colleagues have become friends and the distinction between networking and socializing has become blurred — and not as a result of the wine receptions at such events. Ahhhhh -- what a wonderful post about the importance of conversational storytelling, socializing, face-to-face contact, and growing your business. Truly, in this age of 'messaging' and the delivering of content, we are perhaps forgetting that the most powerful mode for connecting with others and growing our businesses is through conversational story sharing. This post is a lovely reminder to slow down, listen to the stories of others, and enjoy the amazing stories can people share when you are really listening. Whole worlds open up and you find yourself taken to unexpected places. How does this help you business when all around you, you are being encouraged to hone and deliver your message and business story? It's the yin and the yang -- yes, craft and deliver those messages. That's the yang. But never forget that business grows through relationships. Use the yin of conversational storytelling to form and deepend relationships. That means you need to be a master appreciaitve listener, and know how to evoke stories in others -- exceedingly valuable business skills. Keep that yin and yang of business storytelling balanced and reap the rewards! Original link: http://business-spotlight.com/guests/article/snails-and-tails-how-socializing-can-boost-business This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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From curator Jan Gordon: This piece was written by Lauren Fisher for Simply Zesty - Lots of good insights and resources. I'm paraphrasing what caught my attention from the perspective of brand storytelling and how important narrative is in today's marketplace. Fellow curator Jan Gordon found this article and wrote a great review below (she said it all, there's nothing more for me to add!) -- Excerpt:
Social media now as an essential form of communication, another side we don't often consider is its role in the evolution of storytelling. Throughout nearly every society and stage in history, storytelling has had a crucial role to play.
How this applies to social media
**we are now all storytellers, telling a story about ourselves through social media that plays a crucial role in the way in which others perceive us, but also, interestingly, how our own lives are preserved.
Here's my takeaway:
**It's important for brands to tell stories that speak to their consumer's needs and core values. Stories that are constantly evolving and living in real time because of digital technology and social networking .
**Stories become conversations that can lead to transactions and brand loyalty
Those brands or individuals that are succeeding the most in social media are those that are able to tell the best stories through digital means, in the most interesting ways.
Some people understand this better than others. Some for example understand the need to constantly create new ‘chapters’ in the story, to use social media constantly to share and create information so that our own personal timelines or stories consistently grow and provide entertainment.
Not only building up a more complete history of ourselves, but a more adept form of entertainment at the time. In just a few years we will have mastered the art of social media and that means we will have become masters of storytelling.
********The consequences of this for society are wide-reaching and most importantly, fundamental for connecting societies and individuals in a completely new way.
Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"
Read full article here: [http://bit.ly/vjd2fw] Via Gregg Morris, janlgordon 
janlgordon's comment,
November 20, 2011 10:29 AM
Hi Gregg, This piece is a real gem, thanks for sharing it!
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This piece was written by Carolyn Elefant for Smallfirminnovation and she has some very interesting suggestions for professionals and how they can take advantage of this exciting new site.
And review below was written by fellow curator Jan Gordon on her new Scoop.it curated content called Pinterest Watch. I've added this to the collection here because it looks like Pinterest is going to be a great visual storytelling tool. I've already signed up for an invitation and can't wait to get started.
Pinterest is definitely not going away anytime soon, I've been on here for a week and it's a whole new way connecting with people through points of interest by sharing topics that tell a story about your business. It's a wonderful way of interacting with them without being intrusive while observing who your customers and seeing how you can might be of service to them.
Here are a few great tips that caught my attention:
Depending upon your practice focus, Pinterest can provide a similar source of content.
**For example, if you represent small business owners, you might create a board for low-cost office products.
**If you work with families with children with special needs, you could aggregate educational toys and products that might help overwhelmed parents alleviate stress.
**As you take a look around Pinterest, you’re sure to come up with ideas that work for you.
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://bit.ly/yze3vV]
Via janlgordon 
Rowan Norrie's comment,
January 13, 2012 6:45 AM
Looks interesting Karen. Have signed up, so see how it goes.
Karen Dietz's comment,
January 13, 2012 11:07 AM
Yeah, can't wait to get started and share what I learn, along with my pinned pages. Stay tuned!
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am trying to learn this