Our colleague Aspen Baker with Exhale shares her experiences and views on ethical #storytelling. http://t.co/lW8xz3BM #digitalstorytelling
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
Now here is a very powerful article about how a story, once it leaves our lips, can be co-opted, changed, and used to divide -- all counter to the original message of the story.
Truly there are significant ethics involved in story sharing -- especially for nonprofits, and with for-profit businesses also.
Many social issues are emotionally charged. That's the case here where the topic is abortion. Same with guns, drugs, violence, hunger, etc.
Look beyond the abortion topic here and really hear the message about story sharing ethics.
When nonprofits share the stories of those they serve -- or highlight a social problem -- ethics become critically important.
When businesses share employee or customer stories and do not pay attention to the ethics of story sharing, they are in for a backlash.
To download a free ethical guide for storytelling, go to my website at http://www.juststoryit.com/story-resources.htm and scroll down the page to download #5
Be an ethical story sharer. Do the right thing.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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![5 Content Formats [for your biz stories] to Help You Rock Mobile in 2012 | Just Story It | Scoop.it](http://img.scoop.it/qLTtUF8ihPKok0xErDJnSjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This post was written by Cory Eridon for Hubspot and shared by my fellow curator Jan Gordon who comments below. I decided to bring this into the Just Story It curated content because mobile rocks and it opens up a whole new way for us to share our business stories. Each of the 5 content formats are perfect venues for story sharing. So start making those mobile marketing plans for 2012!
Intro: Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.
Before we get to the content types, here are some exciting stats on the growth of mobile.....
**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.
**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,
**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million
The 5 content types for mobile are: How can you incorporate them into your marketing mix?
*Infographics (see articles on this in the Just Story It curated content) *ebooks *cartoons (see the article on graphic storytelling in the Just Story It curated content) *video (see articles on digital storytelling in the Just Story It curated content) *podcasts
Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"
Read full article here: [http://bit.ly/tcIsrC] Via janlgordon Delete the scoop?
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Sharing stories, listening, while allowing others to express how they see things is a powerfully connective tool we so often forget.