Here are the 20 most popular articles I curated this past year, just in case you missed them.
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Scooped by Karen Dietz onto Just Story It |
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20 Most Popular Biz Storytelling Curated Articles in 2012
Mariapia Alloggio - consulente's comment,
January 6, 1:16 PM
very usefull! Thanks a lot
Karen Dietz's comment,
January 6, 3:39 PM
My pleasure! Glad you found it useful :) Have a great week.
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The Friday after Thanksgiving, stores will have major sales, and customers will flock to them in droves.
Karen Dietz's insight:
Now here's a story about a company creating a different kind of story and brand for itself. Instead of jumping into the holiday shopping frenzy -- especially on the recent Black Friday -- Holstee went dark. It's there version of the new black :) But it beautifully fit their values and what the company stands for. This type of step might not be you. However, it is a terrific example of how a company is acting on its values -- and creating a new kind of story and brand for itself. So I ask you -- no matter what size your business is -- how can you translate your values and what you stand for into a story about the biz that distinguishes you in the marketplace? This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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This article has some great examples/tips for crafting and using business stories that convey your key values. There's only a minor tweak I would make. The author says, "When you think you have come up with your core value statements about your company, add “for instance” and add a corporate story:..." The sentiments are all correct, but the steps are backward. Core value statements come out of your stories. And then when presenting your company, it's story first, then naming your values last. It goes like this: "Story Story Story And I share with you these 3 stories because they illustrate our commitment to [the values imbedded in the stories]" If you lead with a core values statement like the author suggests, you will be using your stories to 'prove' the statement. When you share your stories first, you are 'demonstrating' how you embody the values you hold dear. These are two very different experiences for your audience. So switch the steps, read the article and grab the examples -- they are well worth it. Delete the scoop?
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Well 2012 was a fabulous year for curating articles on business storytelling!
Since I began the Just Story It Scoops in June 2011, I’ve curated 1012 articles (wow!), have 4908 followers, and 33,453 people have visited the site.
That’s amazing. And thank you thank you thank you all so much for your loyalty, comments, suggestions, and participation.
I anticipate 2013 will bring just as many helpful and interesting articles for you. So get ready!
So which articles were the most popular in 2012? Check these out if you missed them. They are listed with the most popular being #1:
1. How To Create Great Advertising With Storytelling -- March 9
http://www.scoop.it/t/just-story-it/p/1381801351/how-to-create-great-advertising-with-storytelling-smart-marketing-strategy
2. 813 Free PowerPoint Templates and Backgrounds -- April 28
http://www.scoop.it/t/just-story-it?q=813+free+powerpoint+templates
3. StoryBranding Part II -- Your ‘Why’ -- May 19
http://www.scoop.it/t/just-story-it?q=storybranding+part+II
4. What Does Your Brand Stand For? Infographic - October 2
http://www.scoop.it/t/just-story-it?q=what+does+your+brand+stand+for
5. Easel.ly Create and Share Infographics -- November 9
http://www.scoop.it/t/just-story-it?q=easel.ly
6. 7 Ways to Develop Employees Into Digital Storytellers -- May 20
http://www.scoop.it/t/just-story-it?q=7+ways+to+develop+employees
7. Crafting Outstanding Presentations -- January 29
http://www.scoop.it/t/just-story-it?q=crafting+outstanding+presentations
8. The Art of Storytelling Infographic -- February 13
http://www.scoop.it/t/just-story-it?q=the+art+of+storytelling+infographic
9. Free: Hundreds of PowerPoint Backgrounds, Templates and Presentation Slides -- April 8
http://www.scoop.it/t/just-story-it?q=Free%3A+Hundreds+of+PowerPoint+Backgrounds
10. Five Things Marketers Can Learn From the Meaning of Stories -- May 19
http://www.scoop.it/t/just-story-it?q=five+things
11. 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain -- September 20
http://www.scoop.it/t/just-story-it?q=50+Best+Social+Psychology+Books+
12. Snowmen Stories from Calvin and Hobbes -- May 11
LOL!! Just goes to show how popular the Calvin and Hobbes comic still is, and how we can all use a grin at the end of the week :)
http://www.scoop.it/t/just-story-it?q=calvin
13. Read Small Message, Big Impact to Get Your Message Out in a Big Way: Stories & Elevator Pitches -- June 5
http://www.scoop.it/t/just-story-it?q=read+small+message
14. We Need Social Producers: Catalysts, Info & ROI -- October 21
http://www.scoop.it/t/just-story-it?q=we+need+social+producers
15. Make It Count - Nike Story & Engagement -- April 27
http://www.scoop.it/t/just-story-it?q=Make+it+count
16. New Biz Storytelling Tool: Sparkol -- April 13
http://www.scoop.it/t/just-story-it?q=new+biz+storytelling+tool
17. Digital Storytelling: How To Tell A Story That Stands Out in the Digital Age -- October 11
http://www.scoop.it/t/just-story-it?q=Digital+storytelling+how+to
18.What are Story Maps? -- July 12
http://www.scoop.it/t/just-story-it?q=what+are+story+maps
19. How To Create More Powerful Content Marketing Stories -- October 8
http://www.scoop.it/t/just-story-it?q=how+to+create+more+powerful
20. Story Structure Diagrams -- October 8
http://www.scoop.it/t/just-story-it?q=story+structure+diagrams
Big months for the most popular articles are October, April, and then May. People were particularly inspired those months. Something in the air? Solar flares? Who knows -- the articles were great.
I'm looking forward to finding new great material for you in 2013, along with your comments, suggestions, and chats. Here's to a fabulous year!