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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
What makes biz stories fail? Lack of confidence and trust.
Read this article by author Jeff Molander who uses the company Pet Relocation as an example to make his points.
What I really like here is that Molander doesn't just list tips for better biz storytelling he shares with us how this really happens for a real-life company that actually produces results.
I also like that his focus is on biz stories that engender confidence and trust. That's the heart of effective biz storytelling.
Enjoy this read.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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A new look at the narrative in legal settings with reactions from two trial consultants. To begin, researchers in the area of story-based persuasion draw a distinction between argument-based persuasive communications, also referred to as rhetorical communications, and story- or narrative-based persuasive communications. Are people persuaded by a story or by rational rhetoric? Or a combination of both? Are YOU more persuaded by a story, rhetorical communications, or a combintion of both? Hmmmm -- what interesting questions! This article tackling these questions is a bit of along read, so grab a cup of coffee one morning this weekend and dive in. The conversations about storytelling these days promote the idea that everyone is persuaded by stories. Not so!! The researchers here took the context of trial lawyers to test this premis and find out what REALLY persuades people. As it turns out, several factors come into play as to whether someone is persuaded by stories only. One factor is the individual's need for cognition like debate, solving puzzles, or considering complex problems. Who knew??!! Anyway, this is a very interesting article and really puts storytelling as a persuasive medium into context -- and expands our notions about stories, while also course-correcting our assumptions. The language of the article is somewhat academic but nothing daunting. You will be able to easily get through it. And I know it will help you get smarter and wiser about how and when to use stories for maximum impact. Here's the link to the original article: http://www.thejuryexpert.com/2011/05/narrative-persuasion/ This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Storytelling is said to have no place in the hard-edged, logic driven, command-and- control culture to which the legal and business communities have grown accustomed. Euphemisms – like “business narrative” – have been ... This is a great article focused on laywers, but has insights for us all. The author talks about documents as narratives, suggesting they fall into three buckets:
He then goes on to suggest how to use those categories when crafting, reviewing, or using those documents and connecting them with implementation plans. Very useful! I know I'm going to start looking at my documents in slightly different ways now. Go read the article and get some ideas for how this might apply to your plans, proposals, and other documents. Delete the scoop?
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Content is king with the proper "next step"
This article show a real life example how content marketing done properly.
It is useful to those who consider doing content marketing.