Article discussing ideas from the book Brain Rules on the impact of our visual perception on sales presentations (Presentation Rules using Visual Storytelling to sell Big Ideas http://t.co/Pn8Vpw7g)...
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
If you want to maximize your PowerPoint presentations, then this quick read is for you.
I love how it explains more about how the brain works with both stories and visual images. It is very clear and easy to understand.
Next I really like the author Mark Gibson's tip: "Structure your presentation into 10 minute content chunks and tell brief stories for 30 seconds every 10 minutes to re-engage your audience."
30 second stories? Oh please. I think that's bogus. You can get away with longer stories. Not 5 minutes but certainly longer than 30 seconds!
And the best order for a PPT is stories first, then data. The stories frame the data making it easier to understand and remember.
Nevertheless, there's a free webinar to sign up for that looks intriguing. I've registered for it and am sure I will take away a few good ideas/points.
Just remember -- stories first, data second. And don't get sucked into that 30 second story rule!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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In fact, the title makes often the difference if I read or not an article. We have so many sources of information that it has become impossible to read them all. That's why I think that this post is an important article that you should read too. [note Martin Gysler]
How you title your stories as you create your content, blogs, marketing materials and the like is critically important in order to get people to read your material. This post from fellow curator Martin Gysler helps us a lot in crafting compelling titles that promote readability and shareability. Thanks Martin for the article and your review below!
The 80/20 Value of Titles
In my opinion, the elements of writing click worthy titles deserve more attention. In the wonderful marketing book "Made To Stick", the Heath brothers note that any good news or editorial writer may spend 80% of their time crafting the title (or "lead") and then whatever time they have left on the body of the content.
For those familiar with 80/20, what this means is, the size of the title compared to the actual content (and time spent crafting it) disproportionately affects the success of that content. It's one small piece of text with a lot power!
Read more: http://mz.cm/Aeh2Sq Via Martin Gysler Delete the scoop?
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Some interesting ideas on how to tell a visual story and make your presentations more memorable.