Article discussing ideas from the book Brain Rules on the impact of our visual perception on sales presentations (Presentation Rules using Visual Storytelling to sell Big Ideas http://t.co/Pn8Vpw7g)...
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
If you want to maximize your PowerPoint presentations, then this quick read is for you.
I love how it explains more about how the brain works with both stories and visual images. It is very clear and easy to understand.
Next I really like the author Mark Gibson's tip: "Structure your presentation into 10 minute content chunks and tell brief stories for 30 seconds every 10 minutes to re-engage your audience."
30 second stories? Oh please. I think that's bogus. You can get away with longer stories. Not 5 minutes but certainly longer than 30 seconds!
And the best order for a PPT is stories first, then data. The stories frame the data making it easier to understand and remember.
Nevertheless, there's a free webinar to sign up for that looks intriguing. I've registered for it and am sure I will take away a few good ideas/points.
Just remember -- stories first, data second. And don't get sucked into that 30 second story rule!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
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Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?
Karen Dietz's insight:
Here is a terrific article about how Siemens incorporates storytelling as a core competence in both its marketing and internal corporate culture. It's a fascinating piece where Keith Ritchie from Siemens talks about why they use stories, how they use them, and how they think about them. There's even a discussion about ROI which is a nice twist on how to think of the ROI of stories. I have no idea who actually wrote the article, based on an interview with Ritchie, or I would thank them for putting together such a thorough piece. If you are curious about how larger organizations are using stories -- and how you might be able to do the same regardless of your size -- then check out this post. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
gillkelley's curator insight,
May 13, 4:31 AM
Great explanation of 'storytelling' as a strategy or concept, as told to the Australian version of "Marketing'. Delete the scoop?
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There’s no denying it, storytelling can seem challenging. But I’ve taken the stance that storytelling can be demystified and that anyone can do it. Read the full article to find five tips for creating a culture of storytelling at your organization: 1. Communicate to all staff members what kind of stories you are looking for 2. Hold a staff meeting to openly discuss what storytelling is, why it matters and why all staff members play a vital role in it 3. Make time at your staff meetings to tell stories. 4. Schedule an ongoing time to casually meet with staff from programs to talk about updates from their work and utilize it as a time to probe into any interesting stories they might have. 5. Start your own story bank for future reference. Via Kim Zinke (aka Gimli Goose)
Karen Dietz's insight:
Thanks Kim Zinke for finding and scooping this article her to curation "How to find and tell your story". I really like how practical and common-sense this post is. And yes, it does help to de-mystify org storytelling. The steps are really good. There iare two more I would add:
Time to get busy finding and sharing your stories! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Ignacio Conejo Moreno's curator insight,
March 1, 3:16 AM
Desmitificando: Todo el mundo puede crear Storytelling.
He aquí algunas claves útiles para hacerlo, aprovechando las vivencias diarias del equipo. Delete the scoop?
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Tiger Schmittendorf shares childhood memories of the fire service and emphasizes the value and importance of storytelling as a means of helping firefighters recall and regain their passion for the job.
Karen Dietz's insight:
This article might sound like it is all about how to use stories to bring in volunteers for your non-profit. And in an oblique way, it is about that. But what this article really focuses on is how crucial storytelling is to the transfer of knowledge and the health of an organization or profession. It's an engaging article with a terrific story to tell. And lessons for us all as our business grows and adds employees. Or for those in enterprises who need to continually focus on the best ways to transfer knowledge and skills from one person/group to another or one generation to another. I like the advice and tips shared here. And the article can be used as an example when talking with clients about storytelling and knowledge transfer. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
lauryn burkhalter's curator insight,
February 20, 4:44 PM
A tidbit on why storytelling isn't specifically for fictional writing, how we can include storytelling in all of our writing to enhance the meaning and support a deeper understanding of ethical and moral concepts within a project.
Nonprofits need to capitalize on what makes them stand out from for profit institutions, they are honest about their ethics and run 100% on the energy of that dedication. Delete the scoop?
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My husband recently recounted an organizational change process that he had observed at a European client. Interestingly, it was based upon the story of the ancient ritual of a Viking funeral. In th...
Karen Dietz's insight:
What a great piece (not long) about storytelling and organizational change. I really like how the author Marla Gottschalk talks about how storytelling can get the ball rolling when an company needs to change. Especially when there is not a critical event 'igniting' the need for change. I also like how Gottschalk reminds us to honor the past as we embark on change, give the change the deference it deserves (honor what is happening), and add pomp. These 3 points are often forgotten in the rush or push to change. There are nice insights here that can help us all. This review was written by Karen Dietz for her content curation on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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You can be proud to work here. That is one of THE most important messages your new employee orientation program should communicate.
Karen Dietz's insight:
The author David Lee does a great job here explaining not only why stories should be used during employee orientation trainings, but which stories will lead to participants having a successful experience. And begin to build pride in the company they have just joined, and increase their personal integrity. Orienting new employees to the company is one of the place where all great corporate storytelling begins -- yet is mostly underutilized or ignored. So Lee gives us both a reminder to not forget this area for applying business storytelling, and tips for which stories to tell. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Part 3 of 4. About Our Guest: Jim Kouzes is the Dean's Executive Fellow of Leadership at Santa Clara University and coauthor with Barry Posner of the internationally award-winning and bestselling book, The Leadership ...
Karen Dietz's insight:
Jim Kouzes is one of my heros, along with Barry Posner, his co-author. Their focus is leadership and they are big advocates of storytelling. In this article Kouzes explains more about why storytelling is a critical leadership skill to develop. And he gives ideas for how leaders can apply storytelling. As Kouzes says, "People seldom tire of hearing stories about themselves and the people they know. These stories get repeated, and the lessons of the stories get spread far and wide." I you are a leader in any capacity, get your storytelling game on! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Karen Dietz's comment,
January 25, 6:39 PM
Yes Jeff, I really liked that quote in the article too. Thanks for re-scooping!
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Admitting Failure is an open space for development organizations to admit and learn from failure for more effective aid.
Karen Dietz's insight:
Now here is a very different kind of a website, with very different content. It's all sharing stories of failures people have experienced -- and the lessons they've learned from them. You might cringe -- who wants to dwell on failure? Yet don't you know that most people are curious about your failures and the positive difference those failures have made in your life? This is particularly true for leaders. But in business, we don't want to talk about failures. So we end up repeating them again and again in larger organizations -- and it costs us big in both financial and innovation terms. Some of the business people I have been most impressed wtih are those that talk openly about their mistakes/failures and the changes they made as a result. How courageous! How necessary! These people always made me that mistakes are both normal, OK and contain great wisdom. They light a path for us all. So dip into these courageous stories and contribute some of your own. Sharing these kinds of stories is how organizations learn, how knowledge is transfered, and how innovation is sparked. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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Emotions play a far greater role in business outcomes than many executives grasp. In this interview, a Gallup expert talks about the impact of applied behavioral economics in the marketplace.
Karen Dietz's insight:
I am seeing more and more articles on why paying attention to human emotions in business is becoming more and more critical. And of course, for biz stories to work, emotions must be conveyed in order to connect emotionally to your listeners. In this article, Ed Boyle from Gallup shares why classical economic theory does not work well today, and why pay attention to human emotions does. As he says, "O'Boyle: As technology and other avenues for connecting with customers continue to evolve, we believe that a person serving another person is still the biggest area of untapped potential for all companies. It's a concept we call HumanSigma, which emphasizes the importance of the employee-customer encounter." Ah ha! This just goes to prove my point that the highest leverage point in biz storytelling is face-to-face interactions where stories are shared orally -- and coming from a place of service. But of course, it goes way beyond the employee-customer encounter. It is also part of leadership and marketing. And it is also not just about broadcasting a message -- it's about reciprical storytelling. Enjoy this unique perspective on emotions and business economics. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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The Lincoln Business School has issued an invitation to all members of the academic community to participate in the Storytelling Conference which will t... Don't be put off by this being an academic conference! The focus here is all about the untold stories in organizations and what that means for organzational life. Untold stories are one of the most ignored -- and sometimes the most difficult to get at -- part of business. Yet these untold stories have immense power, often reflecting the power relationships within business heirarchies. These dynamis are essential for story practitioners to understand. If you work with stories in leadership or organizational development, this just might be the conference for you. And it would be a treat to spend time in the UK too! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Some descendants of Holocaust survivors are having their concentration-camp numbers tattooed on their arms, a practice that provokes mixed reactions and a lot of conversation. While this article is not directly related to business, it is a terrific example of a story trigger. When I write about story triggers, people often ask "What the heck is a story trigger?" A story trigger is an icon, art work, symbol, phrase, or artifact that reminds people of a story and stimulates the telling of one. Sometimes a company's logo can be a trigger story. This article is a perfect example of a story trigger. Once you read this very powerful post, you will understand the power of story triggers. Corporate cultures and the story fields that they hold, are full of stories that are known and repeated throughout the organization. Many of these are important to keep and promote. They are gems that lend themselves to story triggers. Sometimes a company's values, vision, and mission could benefit from story triggers (although most values, vision and mission statements are deadly dull, not memorable, and need to be storified). Hopefully this article will spark some ideas about how you can start developing and using story triggers in your work/business/corporate culture. Thank you to colleague Lori Silverman for finding this and sending it to me! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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The best way for a leader to persuade people to accept a counterintuitive health message is to craft a compelling narrative. What a great story and insights this article contains. With lessons for us all in leadership, marketing, and social change. Here is Kenneth Lin, a leader in public health, who shares his story of resigning his position because of clashing narratives. And his frustration with the truth narrative losing out. But he doesn't give up. He keeps going, and shares his insights about grand narratives, leadership, and perseverence with us. For example -- are you telling micro or macro narratives? If you are telling micro narratives and expecting social change, it won't happen. And how do you share a narrative that counters people's beliefs when those beliefs contain inaccurate assumptions? Every leader and social change agent wants to know the answer to that one. Lin might not solve all of these problems in this blog post, but his insights about leadership, stories, and social change are worth the read and give us hope when meeting roadblocks. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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I promised to curate the next article by Daryl Conner on the four types of burning platforms stories and how they are used in org change work. Well, here it is -- and it is really good.
Any leader, business, or consultant needs to know the particulars in this article. Here is a sneak preview -- the burning platforms stories are NOT really about creating urgency for change. I appreciate Daryl for clearing up these misconceptions about this story. And don't forget to read his first blog post about the burning platform that I curated below. This review is written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Billy R Bennett's curator insight,
December 11, 2012 9:01 PM
Karen Dietz curated this article by Daryl Conner on four types of burning platforms. A burning platform is a concept leaders use to define the reason for change. As Daryl points out this may be based on a negative problem based appeal or a positive, future opportunity. Which is better? Research on personal change has reported greater long term success with positive images. In most serious change projects, we usually use both. You cannot and should not hide business challenges from employees. However, once they understand the challenge they will then want to hear your reasoning about why they should consider giving more of themselves to the organization. I would make it good. Delete the scoop?
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get your strategy, posture and culture aligned as a first step on the way to changing the world. Got a story? How about an attitude? Or does your story express your attitude? Is your attitude part of your story? Turns out you need both. Well, that makes sense actually. The stories that stand out the most -- that aren't an expression of bland-land -- are those that do have an attitude. Now that doesn't mean to say that attitude is all about the 'in your face' kind. It means that you have a defined personality that imbues all you do. Check out this article to understand the attitudes of Coca-Cola, Apple, Red Cross and Ritz-Carlton and how those play out as dynamics in their cultures and strategies. No matter if you are an enteprise, entreprenuer, or non-profit, there are definite insights here you can use. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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BARCELONA — Spanish start-up Quimica Visual guides companies in times of transition — mergers, takeovers, bankruptcy, rapid growth — Via Hans Heesterbeek
Karen Dietz's insight:
Here is a wonderful article about how consulting firm Quimica Visual works with corporations with storytelling to help them change their cultures. Quimica Visual's co-founders are Eva Snijders and Montecarlo. I've come to know and respect Eva quite a bit through my curation process. What I like about this post is the model they share, along with their experiences of working with storytelling and other art forms in their work with clients. Anytime we can have windows into other people's work, we benefit. So many thanks for sharing! Enjoy this quick piece, and get a taste of what colleagues/story professionals are doing in Europe. And many thanks to fellow curator Hans Heesterbeck for finding and sharing this piece. Delete the scoop?
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What sets #university leaders apart from peers in business? Storytelling - @UniofAdelaide's Warren Bebbington http://t.co/iYJpxJhESq
Karen Dietz's insight:
I love this article because it is a terrific story about how a leader discovered the origins of his organization. And then through storytelling ignited excitement and shifted their branding. His conclusion? Yep -- storytelling is essential for organizational leaders. And I'll add that it's essential for anyone in business. Another reason I like the article because it is a good example of how someone used storytelling to make a difference and create change. I bet after reading it you'll get ideas for how you can do this too. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
Karen Dietz's comment,
February 24, 3:04 PM
Thanks for your comment Ken and glad you found the article useful!
Christine Cavanaugh-Simmons's curator insight,
February 25, 1:35 PM
Dean Lyons at Haas is another great exemplar!! Delete the scoop?
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Karen Dietz's insight:
This is a quick article giving sound reasoning for why organizations need to create a storied culture. If you are a business leader, here is your beginning roadmap for working with stories in your organization. If you are an entrepreneur growing a business, here is your beginning roadmap for building a storied culture with employees and vendors. And if you are a consultant, here's a list of reasons 'why' a storied culture is important that you can use in presentations and workshops with clients. What else would you add to this list? This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Elaine Baker looks straight into the video camera and tells her story. Elaine is the owner of Paper Potpourri in Haverhill, Massachusetts. Her stationery boutique specializes in invitations …
Karen Dietz's insight:
Here author and story practitioner David Lee tackles how to connect employees and customers around storytelling to build engagement, enhance customer service, and build both branding and corporate culture efforts. Like David's previous article on employee orientation and storytelling, articles about the specifics (not platitudes) of how to link customers and employee together so stories are generated are few and far between. There are both good insights and good tips here. Particularly about addressing the common 'line of sight' problem. Enjoy! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Casey Strachan's curator insight,
February 10, 4:33 PM
Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.
Casey Strachan's curator insight,
February 10, 4:33 PM
Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture. Delete the scoop?
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The Telling Sustainable Stories short course looked at the power of stories to tackle sustainability challenges , says Ed Gillespie
Karen Dietz's insight:
Love this post about consciously choosing which stories to tell that is slanted toward organizations. This article comes from Britain, with British references. And some of the examples given are British companies. Hooray! We need more international examples. Sustainable storytelling for the author here, Ed Gillespie, is all about telling stories that sustain us. When I use the term 'sustainable storytelling' I mean paying attention to all that is required (i.e. structures and processes) within a business to keep storytelling alive as a sustainable activity over time. Semantics aside, I really like what Gillespie has to say: "...stories that empower us as heroes and capture our imaginations inspire and galvanise us into action more effectively than psychologically passive-aggressive narratives that try to guilt or brow-beat us into change." So true, so true. Leaders and marketers -- take a lesson here. Enjoy digging into all the links in this article and the examples of sustainable storytelling via Great Britain. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Storytelling skills as important as ever. Implications for the #mrx workshop / debrief http://t.co/1SOMsvuF … #cmo
Karen Dietz's insight:
I like this post. It is a thoughtful read about the popularity of business storytelling, and the resistance to it by many business people and organizations. Knowing about and understanding resistance to business storytelling will help us all -- whether you are an entrepreneur, small business, or working in an enterprise. Because we can then find work-arounds for the resistance. I hope your awareness is expanded by this article, and you get some good tips about how to work with any resistance you encounter as you share your stories and advocate for more business storytelling. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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It’s clear that many of us want more meaning in our work as well as from the products, services, and organizations with which we choose to interact.
Karen Dietz's insight:
Well here's a thoughtful piece as we wind up 2012 that gets me thinking about the role of storytelling in business. This article is all about the ongoing shifts occuring in business and I think story dynamics and narrative work are both shaping/influencing these shifts, as well as being a vehicle for finding meaning. I am not sure if the popularity of biz storytelling is the cause, the effect, or a combo of both -- but it is fascinating to think about. What I love about this article by Alex Pattakos and Elaine Dundon is they coin a new word -- anthrocapitalism -- and talk about how this is more than just 'corporate social responsibility'. And they educate us about the origins of the word 'philanthropy' and its role in rethinking capitalism. They go on to talk about how our economy is shifting away from transaction to engagement and what this really means. Great food for thought. They also give examples of companies who are embodying 'anthroeconomics', creating meaningful work, promoting a deeper purpose, and increasing their profits at the same time. As the authors say at the end: "The shift towards anthrocapitalism represents a new role for leaders and a new role for organizations. It’s time to ask what you as a leader and inspirational role model can do to focus on both doing well and doing good, making the world a better place." So what is the role of storytelling here and its meaning-making abilities? Is storytelling the impetus, the vehicle, or both? Or are there better questions to ask? What do you think? Hmmmmm....... This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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A dialogue on the subject of organizational storytelling; narrative as a leadership capability. Author and story consultant David Hutchens of www.DavidHutche...
Karen Dietz's insight:
Woo hoo! Here are two of my favorite colleagues -- David Hutchens and Paul Smith -- talking about Paul's recent book Lead With A Story. Paul, who works for Proctor and Gamble, shares with us his insights about storytelling and leadership based not only on his research with CEOs around the country, but also from his own corporate expeirence. That's what I love -- a guy in the trenches sharing lessons with us all. Now David is no slouch either and is one of the earliest practitioners of working with stories in organizations around knowledge management, knowledge transfer, and systems thinking. He's been on my bookshelf for years now, and I always enjoy our conversations together. This 60-minute video -- from a Google Hangout that happened a few days ago -- is great. I love the questions David asks and I love what Paul shares with us -- stories about PPTs, how to avoid being a boring, and learning who the real hero is. And that's just for starters! Thanks guys for a terrific session. Hey -- each one of you is a leader in your own right. Take the time to dig in here and get even better as a leader! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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Taking part in the adventure of persuading others, sweeping them up into an idea, an unexpected action or an unproven vision, is a wonderful experience. The ability to create excitement all around you is what leadership is about. Good grief -- I like some of what this article says but there is one glaring error: the confusion between persuasion and influence, particularly for leaders. So what the heck is the difference between the two, why is it important, and what has it got to do with storytelling? Well -- persuasion is getting someone to do something. Parents use persuasion all the time: "Finish your dinner or you won't get dessert." Or "Sit Fido and you'll get a treat!" Bosses use persuasion too: "Finish this report by X date or forget that promotion." We all use persuasion. Influence however, is the power or capacity to cause an effect in indirect or intangible ways. Influence is more often 'showing' what needs to be done which then moves someone to take action -- hopefully in a desireable way. There are many facets to influence including reciprocity, commitment, social proof and others (see Influence: The Psychology of Persuasion by R. Cialdini, 2006). Leadership at the highest levels is about influence, not persuasion. Management is about persuasion. Confusing persuasion and influence creates leadership that can feel more like manipulation than willing participation. Storytelling -- IMHO -- lies squarly in the camp of influence. And leaders definitely need to master storytelling as an way to both engage and influence. The list this author has created for leaders to focus on to be persuasive is mostly all about influential qualities to imbue in a leader's storytelling. Except the first one -- threats and consequences. Outlining global consequences if an organization does not change can be part of an influential conversation. Threats, not so much. That's pure persuasion. Go read the rest of the list and let me know what you think! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Over the years, I have used strategic storytelling workshops to help drive key messages, build teams, and enhance communication skills. Today, I share the story of how my interest in that began, and why I frequently use it in my leadership ... LOL -- stories do the work again!! What happens in an organization when a project you've been devoted to comes to a screaching halt? You turn to storytelling. Oh, this author Karen Hurt is not talking about the "Ain't it awful" stories you could tell. She instead shares how she kept the project alive using the power of storytelling. This is a great read and an enjoyable story. And when you get blocked -- start storytelling in healthy and constructive ways. These are fab lessons here for anyone working in organizations, or anyone who gets roadblocked and needs a way around. Stories, story tools and story processes just might be what you need! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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There's a rather interesting new study out of Ohio State University that says that consuming media may affect us more than we think.
Stories are very powerful. The stories we read and tell ourselves influence how we be and act in the world. The stories we share with others influence how others be and act in the world.
This article talks about a recent Ohio State University study showing the link between stories and behavior.
Which is why the hype about storytelling in the worlds of marketing and branding give me a queasy feeling sometimes.
On the other hand, if we as leaders, business owners, entreprenuers and heads of non-profits choose to do good in the world, understanding the power of stories can allow us to create our worlds and those we interact with more consciously.
If you want to be a certain way as a leader or business owner, read stories that support that.
As a small business or enterprise, what kinds of customers do you want to attract and work with? What kinds of employees do you want to attract to you? Figure that out and share stories in alignment with those desires.
This sounds simple, is not so easy, yet there is great truth and wisdom to these notions and the conclusions of the study shared here.
Makes you wonder and take pause about some of the video games out there.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Some interesting ideas on how to tell a visual story and make your presentations more memorable.