Article discussing ideas from the book Brain Rules on the impact of our visual perception on sales presentations (Presentation Rules using Visual Storytelling to sell Big Ideas http://t.co/Pn8Vpw7g)...
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Scooped by Karen Dietz onto Just Story It |
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Karen Dietz's insight:
If you want to maximize your PowerPoint presentations, then this quick read is for you.
I love how it explains more about how the brain works with both stories and visual images. It is very clear and easy to understand.
Next I really like the author Mark Gibson's tip: "Structure your presentation into 10 minute content chunks and tell brief stories for 30 seconds every 10 minutes to re-engage your audience."
30 second stories? Oh please. I think that's bogus. You can get away with longer stories. Not 5 minutes but certainly longer than 30 seconds!
And the best order for a PPT is stories first, then data. The stories frame the data making it easier to understand and remember.
Nevertheless, there's a free webinar to sign up for that looks intriguing. I've registered for it and am sure I will take away a few good ideas/points.
Just remember -- stories first, data second. And don't get sucked into that 30 second story rule!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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About today's guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use
Karen Dietz's insight:
Here is a terrific example of how a company -- in this case IBM -- is effectively using the dynamics of story sharing in social media. They are tapping into collective wisdom, relinquishing control, and accentuating their brand's corporate character. The end result: discovery, consumption and engagement. Go read how they are doing it. I bet you can do it too! This post was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Mike Ellsworth's curator insight,
March 17, 10:43 PM
IBM gets it. Telling stories increases engagement which increases bottom line. 
Karen Dietz's comment,
March 18, 1:45 PM
Jeff & Mike, glad you liked it. The article & photo is a little dry, but truly IBM is showing us the way when it comes to biz storytelling and social engagement. Thanks for your re-scoops and comments!
Mike Ellsworth's comment,
March 19, 5:52 PM
Karen, yeah, IBM doesn't quite understand yet how to Be a Person!
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Some interesting ideas on how to tell a visual story and make your presentations more memorable.